Sogou's listing (China search engine giants enter the capital market)

With the rapid development of the Internet market in China, the search engine industry has increasingly become an important part of the Internet industry. In this industry, sogou, as one of the search engine giants in China, has been receiving much attention. Recently, sogou officially announced its landing on NASDAQ, becoming another listed company among Internet companies in China. This paper will analyze the background, operation steps and significance of listing in sogou.

background

Sogou, founded in 2004, is one of the earliest search engines in China. In the past few years, sogou has been actively exploring new business models and constantly introducing new products and services. In 20 17, sogou made a major breakthrough in AI technology, and launched the intelligent voice assistant "sogou Xiao Lang" based on speech recognition, which achieved good results in the field of artificial intelligence. In addition, sogou has occupied a certain market share in mobile search, advertising and other fields.

In this context, sogou chose to list on NASDAQ, becoming another listed company among Internet companies in China. It is reported that the number of shares issued by sogou this time is 45 million shares, with the issue price of 13 USD/share, and the total amount of funds raised is 585 million USD.

operation sequence/order

The operation steps of listing in sogou can be divided into the following stages:

1.IPO application: sogou needs to submit an IPO application to the US Securities and Exchange Commission (SEC), including the company's financial statements, business plans and management information.

2. Prospectus: sogou needs to prepare a prospectus, including the company's business overview, financial status, risk factors and other information.

3. Selection of underwriters: sogou needs to select one or more underwriters to assist the company in completing the IPO. Underwriters need to conduct due diligence on the company to determine its valuation and issue price.

4. Stock issue: sogou needs to determine the issue price and quantity according to the underwriter's suggestion, and then issue shares to the public. During the issuance process, the underwriters need to assist sogou in marketing and publicity.

5. Listing and trading: After sogou shares are listed on NASDAQ, they can be traded in the stock market. Companies need to abide by American securities laws and regulations, disclose their financial status and operating conditions in a timely manner, and ensure the rights and interests of investors.

meaning

Sogou's listing is of great significance to China's search engine industry and even the whole Internet industry. First of all, listing in sogou will bring more financial support to the company and help the company to invest more in technology research and development, marketing and other aspects. Secondly, listing in sogou will enhance the company's popularity and brand value, and help the company occupy a larger market share in the highly competitive search engine market. Finally, listing in sogou will provide more experience and enlightenment for China Internet enterprises to enter the international market, and help China Internet enterprises to exert greater influence on a global scale.

final result