What SEM bidding books are recommended?

Mostly Baidu promotion, all the resources, cases, experience are centered on Baidu bidding, but as long as you understand the principles of Baidu bidding, operation ideas, other channels of bidding also consistent and through.

In addition to learning the content of the book, also need to work with big data intelligence analysis to market placement.

1. Yue Pengfei "SEM long tail search marketing strategy demystified"

Recommended reason: the long tail theory, although the birth of a long time and in all walks of life with in-depth application, but it is not yet SEM practitioners to pay attention to. Most people understand the theory of the long tail, is still stuck in the "familiar" but "familiar with the blind" state.

In fact, the theory of the long tail can play a role beyond imagination, which has been realized in other industries, but in the SEM industry is just emerging, there is greater value waiting for us to find.

And Mr. Yue Pengfei this SEM long tail search marketing strategy demystified, just to help SEMers to develop a new mode of thinking, to explore the blue sea of search engine marketing.

2. Xie Songjie "website persuasion - marketing website planning"

Recommended reason: more than 90% of the traditional enterprises in the Internet transition kind of network marketing failure, are out of the website.

Website marketing is a project, not "make a website, spend money to promote" so simple. From the Internet business model design to website construction and promotion, to consulting, leads and orders, to data statistics and analysis, and finally operational management, etc., interlocking, organic collaboration to achieve good results.

In this ecosystem, the key factor of success or failure is the website, and Mr. Xie Songjie's book "Website Persuasion - Marketing Website Planning" is the result of his experience and summary of dozens of projects he personally participated in during his 15 years of practice, which is very wonderful and worth learning.

3. Xie Songjie, "Landing Page: The Key to Getting Web Orders"

If you are or will be placing online advertisements, "audience clarity", "content relevance", "simplicity and efficiency ", "user experience", "competitive research", "business model" and several other basic elements of landing pages, how many of them can you achieve?

This book develops a systematic theory of landing page planning and design based on the study of human decision-making behavior. From the "macro" and "micro" on the landing page of the overall framework and local details of an in-depth discussion, interlinked, a one-two punch.

As Mr. Xie Songjie said: "You can not have a website, but at least you should have a landing page that can earn money. Can earn money is the reason why recommend this book, I hope it will help you.

4. Qu Haijia "Internet DSP advertising to reveal the precise placement and efficient transformation of the way"

Recommended reason: in the mobile Internet outbreak today, the flow of serious tilt is an indisputable fact, SEM a dominant era is gone, with the information flow and the DSP together to form a hand of the trend.

For Internet advertising practitioners, learning the skills of DSP and infomercial placement is the trend. This book by Mr. Qu Haijia can take you to that side of the market to understand the mainstream DSP ads and the placement plan, the setting of the orientation, the positioning of the precise crowd, the monitoring of the data, and the optimization and adjustment of the strategy.

Fundamentally solve the problem of DSP can not start, the effect can not be considered.

5. Uncle Akiba manipulation "mobile social era of interactive search marketing"

Recommendation: "mobile social era of interactive search marketing", this book is easy to understand, jump out of the search engine limitations, tell readers how to use the Internet to find customers thinking. This book involves the whole network search marketing, not only about bidding rankings, but also involves Taobao through train, Sina microblogging search and so on.

At the same time, it combines the practical application of different industries with case studies to vividly convey how to correctly utilize search engines, and introduces in-depth the key to carry out search marketing for enterprises. This book is close to the enterprise, suitable for all levels of employees of all Internet companies in all industries.

Previously, this book was published in 2011 as Squeezing Baidu and Google: Search Engine Ads for the Biggest Winners, a book that was published in 2011 by Uncle Akiba.

6. Baidu Certification Series "Baidu Promotion Search Marketing New Perspectives"

Recommended reason: This book by the Baidu Marketing Research Institute expert group, mainly used for the Baidu SEM social certified personnel exams to learn the material. The knowledge base involved is also very comprehensive, each chapter explains a knowledge point, involving Baidu's various product lines, the knowledge point elaboration is easy to understand.

Suitable for SEM practitioners within 2 years of reading. The only shortcoming is that due to the SEM industry product update iteration faster, part of the knowledge point obsolete. Despite this, a lot of marketing knowledge and theory is still worth learning.

7. Baidu Certified Series book "Golden Hour: Search Marketing Practical Thinking Interpretation"

Recommendation: This book is also completed by the Baidu Marketing Research Institute team of experts. This book is mainly in the form of a thesis on various types of knowledge, based on practical experience, not detached from the actual, follow the new needs of the enterprise, from the overall strategy to the details of the implementation, to help readers quickly solve the core content of the Baidu promotion. Suitable for more than 1 year practitioners to read. 8, quantitative analysis of advertising data Recommended reason: This book not only explains a good advertising optimizer needs to master the knowledge of statistics and data analysis, but also shares the method of rapid learning of this knowledge. From a business perspective, it summarizes the analysis methods of mobile advertising, SEM, infomercials, app store ads, and other forms of advertising data, as well as effect optimization techniques.