The "father" is Huawei, but there is still a difference between the first and the concubine? The difference is so big that the "family door" are not allowed to enter?

A few days ago, asked the world M7 listing, in the conference, Yu Chengdong has introduced the experience store show car and test drive time to the store. Currently there are some shopping malls with ask the world M7 exhibition car, the editor would like to understand the actual car situation, went to a few Huawei authorized experience store, but but found a thing that surprised me.

(Beijing Road New Daxin Huawei authorized experience store)

After visiting Guangzhou, including Beijing Road New Daxin Huawei authorized experience store, Zhengjia Plaza Huawei authorized experience store, Tianhe City Huawei authorized experience store, Yuehai Yangzhonghui and other famous business district department store, found that the same is the depth of cooperation with Huawei, but did not see the extreme fox show car.

(Guangzhou Huawei flagship store)

(Guangzhou Zhengjia Plaza Huawei authorized experience store)

It is understood that, in addition to the Guangzhou area, the Beijing area is only the Huawei authorized experience store in Yintai Center, there are extreme fox Alpha S HI version of the show car. According to reason, the May listing of the Extreme Fox Alpha S HI version, in the early stage of the listing or even before the listing should have a large number of show cars to the store.

(Inside the Huawei authorized experience store in Beijing Yintai Center)

So the question is, why didn't Extreme Fox, which has a more in-depth cooperation with Huawei, drive into the Huawei authorized store? First of all, let's analyze Huawei's cooperation model.

The first model: Huawei, as a tier-1 supplier, provides standardized parts and components, such as drive motors, battery management systems, and so on, to its partner car companies. In other words, in the most basic version of cooperation, Huawei only acts as a pure supplier, and the car company is still in the lead.

The second mode: Huawei Hi mode, Huawei provides Hongmeng OS intelligent cockpit and part of the design of automatic driving assistance and other related hardware and technical support. And need Huawei follow-up "service", so that the car machine and other functions through OTA upgrade iteration, to provide users with a newer and better experience with the car.

(Huawei Mall screenshot)

The third mode: Huawei Intelligent Choice mode, in which Huawei will become the leading role, including the appearance of the interior design, the overall experience, and the entire car R & D and so on. The first one is to enter the list of Huawei intelligent selection, stationed in the Huawei related sales channels, in the showroom display sales.

Everyone is familiar with the world of ask M5 is the choice of Huawei Intelligent Selection cooperation mode, but it is only equipped with the Hongmeng OS intelligent cockpit, and just listed the world of ask M7 is considered "Huawei car".

That extreme fox Alpha S HI version equipped with Hongmeng OS intelligent cockpit, as well as Huawei provides a complete set of L2 level intelligent driving program. In contrast, ask the world M5 only equipped with Hongmeng OS intelligent cockpit are able to enter the palace, but the extreme fox did not get Huawei's attention?

The origin of BAIC extreme fox in 2019, by BAIC new energy and Magna to build, the joint venture company called "Magna Blue Valley", from the Alpha S and Alpha T rear BAIC Magna's tail mark can be seen to say that the extreme fox products are all from this factory. In terms of responsibilities, the Chinese side of the BAIC is partly responsible for channel construction and production organization, while Magna is responsible for the brand and model platform.

The first product, Extreme Fox Alpha T, was launched in October 2020, positioned as a medium-sized SUV, and was sold at 241,900 yuan after subsidies. However, it did not come together, and sales were not optimistic. Subsequently, in cooperation with Huawei, we joined forces to launch a mid-sized sedan Alpha S.

From the point of view of sales data, the annual sales of the Extreme Fox brand in 2021 was 4,993, and this result is more difficult to see for the same brand of new forces. To give a reference, the sales of Xiaopeng P7 in December 2021 was 7,459 units.

However, this less than 5000 units of annual sales results "gold content" is not high. Not only failed to fulfill the annual sales target of 12,000 units, but also invited "foreign aid". Not to look down on the polar fox, but its product pricing is high, the netizens will be compared.

Following the title of Cui Jian "continue to spread a little wild" video concert, extreme fox in May again teamed up with Luo Dayou, organized "childhood return" online concert.

Cui Jian and Luo Dayou are well-known singers in the Chinese music industry, and the planning of the two online concerts of the extreme fox, in addition to their own brand fans to bring certain surprises, but also realize the influence of the broken circle, burst the circle of friends. But brush burst after brush burst, back to reality, these two concerts did not let the extreme fox in sales to take advantage of.

I don't know how many netizens have seen "Durarara", ask the world is like a real version of the "Durarara", no big storm has gone to the top, standing on the shoulders of the "giant".

Previously, there was a row to the boisterous Sailis SF5 just buy two months on the discontinued, can be regarded as one of the cases of Huawei with goods overturned, although selected Huawei Smart Selection, but after all, "Huawei flavor" is not so strong, can not be brought to simply cut. Subsequently borrowed Huawei's hand, held a shocking Internet conference, the launch of a new brand AITO asked the world, and then released by hand based on Sailix SF5 change asked the world M5.

Jin Kang Sailix this in the "Silicon Valley" release of the brand, so to Huawei's hands, with Huawei's resources and programs to promote, Xiaokang only

So the M5 has successfully entered most of the Huawei authorized experience stores, and the Huawei-led M7 will also be examined by consumers after the new car arrives at the stores.

Although Huawei has repeatedly responded positively on public occasions that it "will not build cars", but its map has been extended from a group of new car-making forces to traditional cars. From the point of view of the current market products, Huawei's in-depth empowerment of the car brand at least BAIC, Sailis and Changan.

If Huawei wants to become a foundry like Magna Steyr (OEM Mercedes-Benz G-Class, BMW 5-Series, Jaguar E-PACE, Jaguar I-PACE, BMW Z4, and Toyota Supra, etc.), it would be better to say that Huawei wants to make more and more car companies to do it as a foundry.