What is the core driving force of O2O consumer behavior going online?

First, let customers make meaningful judgments on entities and values to save transaction costs.

Whether a commodity is meaningful to customers determines whether it should be produced in entity and how much it should be produced; Decide whether it is worth it in value and how much it is worth. Theoretically, if you know the meaning, there shouldn't be too many in the market.

There should be no shortage of products. However, in physical commerce, the significance of accuracy to individuals is unknown, and physical shopping malls have to take more or less quantities to sell goods at higher or lower prices.

The advantage of information flow is that goods can be consumed without physical objects or values, and customers' choices and judgments can be appealed by transmitting the information of physical properties and prices of goods, so that those businesses that only meet meaningful values can manufacture them.

Commodity, entity and value movement, so as to avoid invalid intermediate consumption. Therefore, meaning mining has become a stable technical and commercial advantage for the in-depth development of O2O.

Yan Li, CEO of Beijing Yimei Softcom Technology Co., Ltd. believes that from B2B to B2C, and then to O2O, this is a process with the increase of Internet users, the maturity of Internet consumer culture, and then the prosperity of Internet business ecology. Mature O2O should make cultural efforts to make information flow more meaningful and actively create meaningful value for users in the process of grasping information flow.

The second is to give full play to the role of data and profoundly grasp the significance of customer recognition.

There is an insurmountable defect in physical store transactions, that is, it is difficult to collect and analyze user data. Because users need to pay online from online to offline, payment information becomes personalized information of users.

A valuable resource for in-depth excavation. Mastering user data can greatly improve the maintenance and marketing effect of old customers; Through analysis, it can also provide clues for discovering new customers, forecasting and even controlling passenger flow.

For O2O enterprises, the quantification of sales data is also a very important link. O2O can count and track every transaction through orders, which is difficult for offline merchants. about

For O2O companies such as OpenTable and SpaFinder, online settlement has become a more profitable business than local advertising. In the great cause of implementing O2O, I love my family, and CRM contains a number.

A customer management system with millions of dynamic customer data and a mathematical model of customer real estate consumption and investment trend analysis always supports related research, real estate investment consulting and sales. Through the form of member clubs, the group maintains

Contact and interaction with these customers can explore and meet the relevant needs of customers in time.

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