Will the traditional garage be killed by recklessness?

The main reason why Togo can't keep franchisees is that franchisees lose money and don't make money. The specific reasons for this situation are as follows:

1. The profits that franchisees bring to franchisees are limited. As you can see, franchisees have to bear the high rent, water, electricity, personnel and other expenses themselves, and at the same time share the car maintenance for Togo and Tiger Brand, which will inevitably bring some potential crises.

2, the company's management of franchisees, "black under the lamp" chaos. Some franchisees use fake engine oil in order to make high profits. Among the complaints about black cats from consumer complaint websites, complaints about maintenance level, service attitude and quality of consumer fraud accessories are common. However, it is impossible for franchisees to properly manage the maintenance of cars, so if this happens more, it will affect the business of other franchisees.

3. It is not uncommon that there is a conflict of interest between the company and the franchisee. While making money for franchisees, they are repeatedly "accused" by franchisees. For example, the investment manager of Hutu Automobile Maintenance "operates in a black box" to harm new franchisees, asking them to pay money to tie up the business circle to find a position, and when they find it, they kick the new franchisees away when the old franchisees are about to open.

4. Reasons for the sluggish epidemic industry. The cost of signboards is also very high, including the decoration and rent of the whole physical store, which is much higher than that of ordinary auto repair shops. Nowadays, the probability of people traveling by car is much lower than before the epidemic, the loss of vehicles is reduced, and the maintenance consumption is as low as possible, which leads to the depression of the whole auto repair related industry.

5. The routine mode of joining is becoming more and more obvious. At present, most franchisees rely on strength and investment in advertising and marketing in exchange for traffic in the early stage, and mainly get franchise fees in the later stage. This is the routine of most franchisees. The boss directly retired to the second line to wait for money, and the headquarters pretended to promote the brand according to the mood, but more importantly, the direction focused on the promotion of brand joining, and the nature and initial heart changed, which was meaningless. I'm not stupid.