I also want to start my own business, but I have never found a suitable project. Recently, I saw that many cities have lattice shops. I wonder how these lattice shops are doing?

Qiu Qiu is from Beijing. I happened to see a lattice shop on the street in Beijing a while ago and was attracted by the dazzling array of small commodities inside. I really want to open my own. The day before yesterday, she made a special trip to Hangzhou to inspect lattice shop. "I searched for' lattice shop' in Baidu, and more than 60,600 related web pages popped up. Hangzhou is a small place and lattice shop is relatively concentrated, so I made a special trip to investigate the market. " Qiu Qiu said.

Shu Chang, who first opened a lattice shop in Hangzhou, told reporters that last year, a web page was divided into millions of small lattices and sold at a price of one dollar each. Some people in China have made the China version of the "Million Checks", and the buyers are mostly small businesses, shopkeepers of online stores such as Taobao and Yi Bei). Some Hongkong people copied this idea to a physical store and opened the "lattice shop", so he began to pay attention to the model of lattice shop. After three months of research, his "I Box" was opened in June last year 165438+ 10/8. "After a long period of research, I should be the first in Hangzhou to open lattice shop, but now there are nearly ten in Hangzhou, four in Xiasha alone, and lattice shop closed in just two months."

The threshold is low and entrepreneurs flock to it.

Plaid shop, whose home is in the bustling business district, is divided into grids as soon as you enter the store, and each grid is only 15 inch computer screen size. There are all kinds of goods in the grid, including crystal ornaments, cosmetics, iron handicrafts and so on. Anyone who signs a lease agreement and pays the rent can become a "grid owner" and consign goods in his rented "grid". The "owner" does not need to apply for a business license, nor does he need to manage sales. The owner of the lattice shop is doing it.

For those who open lattice shops (they call themselves "shopkeepers"), if the lattice rental rate can reach 100%, the income will be considerable. A shopkeeper calculated an account for the reporter. According to the average monthly rent 200 yuan of each grid, the monthly rent for renting all grids is 30,000 yuan. Excluding the cost of storefront, decoration and labor, the owner can earn at least 10,000 yuan a month.

"I have been opening an online store for half a year. Some time ago, I saw this kind of lattice shop and rented it without hesitation. For transactions in the same city, a small grid not only allows buyers to witness the real thing with their own eyes, but also becomes a transit point for transactions, eliminating the trouble of running delivery in the same city and not having to work hard. " Qiu Qiu said that her online shop has a stable customer base, and she wants to open a physical store to expand her business, but she is worried that there is not enough money. Every month, 200 yuan rents a lattice to check things in the lattice shop, which is equivalent to opening a mini-physical store. He can be his own boss without hiring a salesperson. Qiu Qiu felt that there must be many online shop owners like her, which strengthened her determination to open lattice shop.

With low barriers and attractive markets, many lattice shop have been opened in big cities such as Beijing, Guangzhou, Shanghai and Hangzhou in the past two months, including more than 40 in Guangzhou alone. Lattice shop, with a vivid name, opened nearly 10 stores in Hangzhou in the blink of an eye.

Nearly half of the shopkeepers are hard to maintain.

The actual operation of "lattice shop" is not as optimistic as many shopkeepers think.

"It is impossible to rent out all the squares, because there are good and bad lots, and it is difficult to rent the upper and lower squares." Shu Chang said that after more than two months of operation, he found such a rule: several big squares in the middle are very popular, and many students rent and sell clothes. "My lattice shop now has 2 1 square meter, 130 square meter. According to the size and location, the rent ranges from 99 to 299 yuan. Now the occupancy rate is over 90%. Excluding various expenses, it can only offset the store rent, and there is not much profit. "

In order to ensure the rental rate, the owner must also ensure the interests of the "owner".

Compared with the small commodity market in the urban area, the things in "lattice shop" are fashionable, but the price is authentic "student price". As long as a pair of earrings 3 yuan, a pair of cropped trousers 18 yuan, and a 2 1 yuan cookie keychain are sold online, there is only one 5 yuan here. Zhao Ning, the boss of Wall-to-Wall, said that several partners are now working as salesmen and salesmen, often busy from morning till night. Now the entrepreneurial spirit is still very sufficient. One is that hiring people will increase costs, and the other is that "promotion" is not dedicated, which will lead to poor sales of power grids and affect the rental rate of power grids.

Lattice shop in Hangzhou is mostly located in a student-intensive area, because students are full of entrepreneurial energy, and as consumers, they are more in line with the positioning of lattice shop. However, there is still a problem before these shopkeepers: the winter vacation is coming and the shops are empty.

"lattice shop" seems simple, but it needs many service personnel and has high management requirements. Take good care of the "owners" and ensure their sales; To serve consumers well, welcome them to join us more; It is also necessary to coordinate the relationship between owners and buyers.

Plaid shop, several happy families and several sad families.

Guangzhou: "DIY" products are the most popular

According to Guangzhou media reports, lattice shops opened in several fashion zones in Guangzhou last year, and they can be seen in the fashion front, Animation Star City, Yuefu Square, Wang Di Square and Beijing Road Chaolou.

Lattice shop is popular in Guangzhou. First of all, most shopkeepers of plaid shops choose to open in the business district of university town. The avant-garde and smart shopkeepers are also good at dressing up their own shops.

According to the owner AMNY, the rental price of each grid is divided into three grades according to the location: 180 yuan, 150 yuan and 120 yuan. The price is relatively low, but students who want to rent a grid are required to rent it for three months at a time. The store manager will also charge a 2% commission for every successful transaction.

According to the survey, hand-made things are particularly popular in Guangzhou. AMNY revealed that due to the large number of squares in the store, products with unique packaging are the easiest to catch customers' eyes.

In the lattice shop, there is a small lattice called "a grain of rice travel", and everything sold is DIY by the owner of the lattice. For example, leg pads made of wool, bear dolls, hand-sewn flowers, notebooks that can be hung as hangers and so on. Not only that, but her sales methods are also different, taking the form of orders. That is, the customer can get the product after three days according to the product photo list hanging on the cabinet door and the physical objects placed in the cabinet, and the sales are very hot.

In Guangzhou University Town, it costs at least 3,000 yuan/month to rent a shop, so the small consignment method of "renting lattice" is very suitable for college students' tastes and is particularly popular once it is launched.

Wuhan: Nobody took the "lattice shop" project.

"lattice shop" is quite popular in Guangzhou, Beijing and other places, but there are no investors in Wuhan market.

According to the Wuhan Morning Post, at the end of last year, Wuhan New People's Paradise Market wanted to introduce the concept of "lattice", set up lattice shops in the market and sell some creative goods. However, because the project has not found a suitable investor, the market needs renovation funds and the personnel on duty to start the project, which has not been started.

Li Tao, a staff member of the Planning Department of the New People's Paradise, said that the goods displayed in the plaid shop should be different from those in ordinary shops, otherwise there would be no market, and fashionable DIY works should be the mainstay. At present, Wuhan's personalized cultural atmosphere is still relatively lacking, and operators must promote it through various channels.

Chongqing: More than half of the "lattices" are uninhabited.

Although lattice shop has been popular all over the country since last year, the "wind power" in Chongqing has been greatly reduced. The reason is actually related to the business model of online stores.

The first lattice shop in Chongqing, which opened last year 10, still has about one third of the "lattice" vacant. Yan, the owner of the store, said that because the owner who signed a one-month lease has expired, many cheap "grids" that are too high or too low have been ignored. Boss Yan told reporters that only about a quarter of the more than 30 cubicle tenants he rented out operated online stores at the same time. "The online stores opened by Chongqing people are mostly purchasing and intermediary, and there is not much inventory. Therefore, it is impossible for lattice shop in Chongqing to prosper with the prosperity of online stores like coastal areas. "

At present, another newly opened lattice shop 167 lattice is only rented out less than half. Seeing that plaid shops are all the rage in Shenzhen, the owner, Mr. Chen, can't help but feel a little lost. He analyzed: "In Guangzhou and Shenzhen, everyone wants to be a boss, and many white-collar workers are willing to spend two or three hundred yuan a month on business trips; There are too few people in Chongqing who have this idea. "

It is reported that a lattice shop in Jie Fangbei business district in Chongqing has strict requirements on the goods consigned by its tenants: only items that cannot be bought in the market can enter lattice shop, and many tenants are turned away. Finally, this lattice shop is going to close.

Ms. Wang, the owner of a traditional shop, told the reporter: "Chongqing people are still used to shopping in traditional shops such as shopping malls and women's streets. Moreover, the price of things in the plaid shop is not cheap, which is obviously not cost-effective. " Ms. Wang also said that in a lattice shop store, hundreds of consignment goods are displayed in front of consumers, and how to make their products stand out is also a difficult problem to solve. At the same time, due to the size of the grid, the grid shop is only suitable for selling small items and lacks the main products.

Run lattice shop. I heard people's suggestions.

Positioning: Positioning the fashion crowd

Grid management is a group of tireless young people, whether they are "shopkeepers", "grid owners" or cashiers. Their average age is between 20 and 24. Most of these lattice shops are also located in the fashion district.

Most shopkeepers in Hangzhou choose to open lattice shop in the University Town. "There are students, a huge consumer group, who are not afraid of exhaustion-new students enter school every year. The rent of the pavement is relatively cheap, and the average rent allocated to each grid is also low, which is easy for students to accept. " Xiao Liu, the owner of Green Bean Pavilion, believes that students can accept new things quickly and attract investment relatively easily. But correspondingly, the small flow of people and low sales have become his problems.

Mr. Huang of Beijing chose to open lattice shop in the urban area. He believes that although the rent in the urban area is high and the risk is high, there is a large flow of people, frequent transactions and relatively large sales. According to him, 150 square has been rented out by half, and the operation can be flat.

Service: Increase the added value of lattice shop.

In addition to running his own lattice shop, Shu Chang sees many lattice owners often set up stalls at the school gate. So not long ago, he and the Industrial and Commercial Bureau registered and established a company, rented a booth in the school and subletted the booth to the student grid owner, forming a market. "I have had an operation and it was very successful. I plan to do it in each campus of the university town in turn every month, which will not only provide more sales channels, but also provide more services for my bloggers. " Shu Chang said that if there is something wrong with the product, consumers can go to lattice shop to return it or exchange it. In this way, buyers can rest assured, and at the same time, they also advertised for the owners, which increased the business model and achieved good results.

"We also register buyers who come to lattice shop to buy things and introduce their work. When more people accumulate, it is also a fortune. At that time, the company will give me an introduction fee. " Comfortable and thoughtful. He is currently making a website to bring all the campus lattice owners together to solve the sales problem of lattice shops during the long vacation. It's also a dating site. "We have chosen a store near other campuses and will open it for another two years. Many grid owners have rented grids here and are willing to rent grids in another campus. We will solve logistics, and when there are more people accumulated, we can cooperate with large logistics companies to reduce costs. "

Customer: Choose the owner carefully.

After investigation, Qiu Qiu found that although the grid rent is the main income of many lattice shop bosses, whether the goods in the grid sell well affects the popularity of lattice shop. Therefore, when renting a grid, it is best for the store to consider what the other party rents and sells. In case the goods consigned by the owner are unpopular, it will be a vicious circle. Many people are very interested in shopping, so they like to visit lattice shop. If the things in the plaid shop have no personality, they will naturally lose their appeal to these people.

Source: qianjiang evening news.