How to learn network and new media

New media mode: through new media channels, combined with network hotspots to promote their own products, grab hotspots to grab the exposure to push the product to become a network operation "salary" posture, the brand value and corporate image spread out, the user through the new media channels instant understanding of the enterprise, to find the enterprise. The dissemination speed is fast, the marketing method is more accurate and flexible! What do you learn about new media operations?

Course point 1: Learn to microblogging / WeChat / self media platform operation learning, understanding of the new media platform operation logic, the use of tools, the efficient completion of the brand exposure, combined with the hot accurate placement of content!

Job direction: new media operation, product operation, user operation, community operation

Course point 2: learn content marketing planning, proficiency in online and offline advertising promotion skills!

Key skills: 1, activity planning and implementation of a full set of techniques

2, advertising planning strategy

3, landing page / topic planning skills

4, H5 page planning skills

Job direction: copywriting planning, event planning, brand planner course points 3: the media to promote the learning

Key skills: self Media platform sucking powder, explosive hit trick, promotion skills

Job direction: business BD, planning commissioner, promotion commissioner

Now learning new media operation, what is the prospect?

Previously, home improvement companies may be able to attract customers through offline activities, flyers, phone numbers, and then manually go to the dock, the cost of customer acquisition is quite high, and the efficiency is very low.

Now the Internet home improvement company, through the output of content, new media advertising, the use of platforms, big data precision placement, it is very easy to let accurate customers take the initiative to fill out the form, instantly can reach millions of people with the need to decorate. The efficiency is thousands of times higher than manual labor, and the acquisition cost of each user is not high. As an operator, you only need to master certain skills, so that the work performance commission can let you instantly earn more than ten times the salary of the traditional industry.

And such an Internet + enterprises, there is a 3 million operations talent gap, now the university simply does not have a suitable source of talent output. Therefore, the prospect of this industry can be imagined. You mastered the skills of new media operation, not only means that you can find a good job, but also be able to get a lot of market cooperation, the opportunity to start their own business (this benefit is how to come, I think I do not need to say in detail, you own bull, naturally there will be bull to find you).

We see, like the traditional enterprises Durex, Wanda, Haier, have turned to the new media, and even go to great lengths to hire professional new media operations to help the enterprise's marketing, with the traditional media is different, the new media is a direct communication with the user, communication, the distance from the user's nearest a group of people, you know what the user needs, what the user wants to see, so that the value of this is much more than relying on the brains of the Marketing work. The new era, creativity is important, but understanding the user is more important, and the new media operation is just such a position.

3 dimensions of interpretation, new media operation "salary" height! to learn through books, online videos, web articles internships and other methods to learn the knowledge of new media operations; however, I personally feel that the effect of the package is not good, these methods I basically tried not learn to understand, and then went to Changchun, the world knitting hex%孝攵_育they's that is face-to-face talk, more than the online class is good to learn a lot of you can go to take a look at it

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