What kind of hand-painted poster is it? How to draw a movie poster by hand?

What do you mean by hand-painted posters? 1. Background knowledge of "Hand-painted in-store posters (POP advertisements)"

"POP" is a form of advertising, which is the abbreviation of "Point_f_urchase" in English. The original meaning of "POP" in English is selling point advertisement, while in Chinese it is called "in-store poster" or "in-store advertisement". Its production methods are divided into "mechanical printing or printing (referred to as machine printing)" and "hand painting (referred to as hand painting)". Among them, hand-painted in-store posters are the most unique, wonderful and widely used. I call it "hand-painted in-store poster", but people in the business circle are used to calling it "POP", whether professional or unprofessional. Here, on behalf of myself, I solemnly appeal to everyone to use Chinese as much as possible, that is, "hand-painted in-store posters", referred to as "hand-painted posters" or "hand-painted". Because there is no doubt about the expressive ability of Chinese. Of course, for brevity, we can call it "POP". But on formal occasions, I personally advocate using Chinese naming.

From many related introductions, we can know that modern "hand-painted in-store posters" first appeared in the United States, then in Japan, and then in Taiwan Province Province of China. When it was introduced into Taiwan Province Province, the charm of "hand-painted" advertising was fully displayed. The reason is probably the combination of the characteristics of Chinese characters and China's artistic concept since ancient times with this modern form of expression. As for when "hand painting" spread to Chinese mainland, it's hard to say. In short, it happened after the reform and opening up. My feeling is that the true "hand painting" in modern China should appear in the late 1990s.

Of course, the above is from the narrow sense of modern "hand-painted in-store posters". The generalized "hand-painted in-store posters" have existed since ancient times, but today they are more intense. I won't go into details here.

2. The development status of "hand-painted in-store posters"

What is a "hand-painted in-store poster"? Perhaps, there will be many theoretical introductions to this. Here is only a summary of my experience in actual combat. "Hand-painted in-store posters" (referred to as "hand-painted") is a form of advertising. To put it bluntly, it is a handwritten advertisement. Hand-drawing is irreplaceable in many cases. This is because hand-drawing has the following characteristics: 1, with the lowest equipment requirements; 2. The immediacy is the strongest; 3, the production cost is the least; 4. Humanization is unparalleled. Some people say that hand-drawing has limitations. But I think its limitation is the irreplaceable feature of hand painting. In other words, the application of hand-drawing has a certain scope, within which other production methods are not suitable. On the other hand, if someone insists on including hand painting in its inapplicable scope, then he will definitely say that "hand painting has limitations". In this regard, we must know that the evaluation of everything is relative, but it cannot be absolute.

There are two kinds of hand-painted posters that I see the most today. The former is a hand-painted poster drawn by professional or amateur artists in supermarkets on coated paper. The latter are some hand-painted enthusiasts or people who don't know hand-painted at all in various shops on both sides of the road. In order to save money for publicity, they usually write on thin and cheap yellow paper with a brush dipped in red advertising color.

In the former, there are few professional artists. Most of the remaining artists are either temporarily called in to make up the numbers or muddling along. The reason is very simple, that is, there are few professional hand-painted artists. Many enterprises want to hire qualified professional or amateur artists, but it is always difficult to find them. I have been a part-time artist outside for more than three years, which is also my deepest feeling. And businessmen often come to me and want me to be a full-time artist. After I refused, I was asked to introduce one. Based on the shortage of professional hand-painted artists and the serious shortage of ordinary amateur hand-painted artists, this textbook was compiled. I sincerely hope that this textbook can help the fans.

The latter is understandably limited in production level and tools due to non-professional reasons. However, I personally advise the majority of businesses in good faith that many hand-painted advertisements are of low production level. This kind of advertisement posted in front of the door sometimes has negative effects and damages the image of the store. Among them, a considerable number of businesses have realized this and are trying their best to improve it by adopting "machine advertising", which increases the cost and is not conducive to frequent replacement. Some of them are interested in hand painting and want to learn related skills, but they don't know where to consult. Although there are relevant books and materials in bookstores or online, most of them are too professional, which makes it difficult for beginners in general, especially those without any foundation, to practice. Moreover, most fans don't want to be professional hand-painted artists, just want to have a general application level to meet the needs of daily business promotion. Therefore, those professional books are almost useless to them. Therefore, I think there is the widest market to promote the general level of practical hand-drawing skills today.

In addition, as far as I know, all colleges and universities that offer art advertising related majors have offered "hand-drawing" related courses. However, there are serious defects. First, there are few contemporary hand-painted tutors. At present, the so-called hand-painted teachers are usually only teachers who can write brush calligraphy and brush calligraphy at that time. What he teaches is completely out of touch with the present situation of contemporary hand-painted development. Even individual institutions are perfunctory about such courses. This also shows that colleges and universities pay insufficient attention to this. It can be said that there is a clear and strong contrast between this phenomenon and reality. This is also the original intention of writing this textbook. I dare not expect fans' approval, but I hope I can make some efforts for this industry.

How to draw the content by hand-drawing books and posters, it is best to have certain creativity, educational significance or knowledge importance. It can be expressed in the form of cartoon illustrations, with unified style and continuity, or it can be a separate chapter. You can also find some good posters on the Internet and download them for copying.

Name poster, which originated in Shanghai, is a common way of publicity. In the past, posters were used in plays, movies and other performances or ball games.

Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama.

Generally speaking, posters can be divided into the following categories according to their contents:

1, movie poster

This is a poster for the cinema to announce the title, time, place and content of the film. Some of these posters will be accompanied by simple posters to vividly draw the main characters in the film, so as to expand publicity.

2. Posters of acrobatics, sports competitions, etc.

This kind of poster is similar to a movie poster, and its content is a performance that the audience can enjoy personally. This kind of poster is generally very participatory. Posters are usually designed to be novel and attractive.

3. Academic report poster

These are posters of some academic activities. Generally posted in schools or related units. Academic posters are highly targeted.

How to draw a movie poster Hand-painted movie poster is as follows.

Step 1: Determine the theme and content of the poster. First, you need to determine the theme and content of the movie poster to be drawn. This may involve the plot, main characters and background of the film. Step 2: Collect materials and reference pictures. Before drawing, you need to collect some relevant information and reference pictures to better understand the style and atmosphere of the film and help you conceive your design. Step 3: sketch and composition. Before you start painting, you can sketch and compose with pencil and paper. This can help you quickly try different designs on paper to ensure that your poster meets your expectations. Step 4: Choose the right canvas and tools. Choose the canvas and painting tools that suit you. This may include canvases, paints, paint pens, colored pencils, etc. Step 5: Draw. Start drawing on the canvas with the tools and materials you choose. You can draw the basic outline and elements first, and then fill in the colors and details. Step 6: touch up the decoration. After the painting is finished, you can use some meticulous techniques to polish and modify it, such as adding shadows and highlights to make the picture more realistic and three-dimensional. Step 7: Finish.