The difference between direct-sale stores and direct-sale stores

The concept of a direct store is different from that of a direct store.

The differences are as follows:

1, the business model is different, the direct selling model is that the direct sellers directly face the consumers, while the direct stores are unified under the direct leadership of the headquarters.

2, different stores, direct stores can be sold directly without stores, and direct stores must be sold through stores.

3, different operators, direct stores can be their own bosses, while self-operated stores can only be employees.

At present, the sales mode of direct stores and direct stores has fundamentally solved the three major problems currently faced, and truly achieved zero link cost, zero counterfeit products and zero distance and efficient service. It can quickly grasp the psychology of consumers, control the terminal price and service of products, and is conducive to the protection and promotion of brands.

Extended data

Development of Direct Stores and Direct Stores

The advantage of direct stores is that the operation is completely under the control of the head office. The disadvantage is that the market expansion is slow because it is completely funded by the head office and the head office sends people to operate it. In addition, because some store managers are also candidates, they are not bosses, but their business performance is not as good as that of store managers who are bosses and franchisees.

Its positive effects are as follows:

1, which can uniformly mobilize funds, unify business strategies, and uniformly develop and apply holistic undertakings;

2. Being the owners of large-scale commercial capital, they have strong strength and are conducive to dealing with financial circles and manufacturers;

3. It is easy to give full play to the overall advantages in personnel training and use, the development and promotion of new technology products, and the modernization of information and management;

4. Many member stores can go deep into the consumption hinterland to expand sales.

Its adverse effects are as follows:

1, member stores have little autonomy and limited enthusiasm, creativity and initiative;

2. It needs its own capital of a certain scale, and its development speed is limited;

3. The management system of large-scale direct chain stores is complex, which easily leads to bureaucratic operation and greatly increases the transaction cost of enterprises.

Outlet stores are different. Employees are bosses, and their work performance will be higher.