Famous speakers forum signing book activity belongs to the hospital culture construction methods in what

The book signing activity belongs to one of the publicity methods in the method of hospital culture construction. The so-called hospital culture is a reflection of hospital values in its guiding ideology, business philosophy, management style and behavior. Specifically, it refers to the hospital in a certain national cultural traditions, regional cultural characteristics of the gradual formation of the hospital with the characteristics of the hospital values, basic beliefs, management system, code of conduct, work style, humanistic environment, as well as with the sum of the appropriate way of thinking and behavior. Its basic content includes hospital motto, hospital logo, hospital song, hospital slogan, hospital spirit, service concept, hospital goals, development strategies. Hospital culture includes material culture, institutional culture, behavioral culture and spiritual culture at four levels. Hospital culture is characterized by epoch, humanity, inheritance and dissemination. Therefore, the famous lecturer signing book gift activity is one of the propaganda methods in the method of hospital culture construction.