Innovative thinking is the key point of enterprise culture construction

Innovative thinking is not subject to the constraints of conventional thinking, on the basis of serious exploration of the objective world, to seek new and unique answers to the problem and the method of thinking process, it is the key point in determining the development of things. In the tobacco industry corporate culture construction, innovative thinking is particularly important, this is because the industry is located in the special environment decided.

The first task of the construction of corporate culture is innovative thinking

Comrade Jiang Zemin said: "A nation without the ability to innovate, it is difficult to stand in the world's advanced national forest." Similarly, a person without the ability to innovate will be eliminated by society. And a person with the ability to innovate is bound to be a person with a strong independent personality, a person with innovative thinking.

As the tobacco industry employees, not only to explore the new elements of the times, but also to jump out of the lack of competition in the long-term environment caused by a variety of disharmonious thinking stereotypes:

Narrow thinking, vision is not open. Modern society is an era of information explosion, is an era full of opportunities and competition, only into which, in order to fully grasp the essential characteristics of things, to achieve self-reliance, self-improvement, self-confidence realm. However, for a long time, the tobacco market has been regulated and developed according to the wishes of the administrators and following the way prescribed by the law. If it goes against the scope provided by the law, that is, against the subjective will of the tobacco administrators, then such behavior becomes illegal and will be intervened and corrected until it is subject to administrative penalties or legal prosecution. The law in the protection of the industry at the same time, but also makes the industry's vast number of employees degraded the ability to put into the tide of the market to fight. Become narrow-minded, short-sighted, only focus on the immediate interests, the loss of a tide should have the quality.

The only one, high above, "two maintenance" concept of indifference Tobacco monopoly management is the right given by the state, but sometimes this right is misinterpreted. A mention of the tobacco monopoly, people think of is to catch people sentenced to imprisonment, strict control and heavy punishment, the end of the nest to hit the point. In fact, our law enforcement behavior should be divided into two aspects: one is to serve, and the other is to combat. That is, to serve the public, to combat lawlessness. Therefore, in the fight against unlawful behavior, we have a more important, the most basic task - the use of the law for the operators and consumers. We should correctly recognize and apply the rights granted by the law. Our responsibility is to uphold the dignity of the law, and we should not resort to the power of the law as the basis for our own survival. It is some abnormal thinking, so that some people develop a kind of egotistical, lofty arrogance, and to "safeguard the interests of the country, safeguard the interests of consumers," cast aside.

The prevalence of official business style, indifference to competition because there is no competition, there is no sense of crisis. We are still accustomed to stand in the administrator's point of view, the use of high-pressure situation of the way of work, resulting in the enterprise and the customer did not form a kind of interdependence between fish and water, but the administrative framework of the management of the management of the relationship with the management. In the minds of some leaders, they think that the construction of cigarette sales network has constructed a barrier, and they can rest easy in the face of the competition that may come soon. Quite a lot of employees simply do not have the slightest sense of worry in a competitive environment, with the protection of the monopoly policy, "who can do anything to us!" Or that even if the monopoly policy is canceled, it is not their turn to worry about. Therefore, do not think of progress, laziness, when a day monk hit a day bell.

From this point of view, the thinking is not innovative, the construction of corporate culture can not be along the right track.

Decision makers should be the vanguard of innovative thinking

Decision makers are the command center of the enterprise, their thinking determines the advanced degree of enterprise culture construction. Some people call corporate culture "boss culture", which shows that corporate decision makers have an irreplaceable position and influence in the construction of corporate culture, but also more proof of the importance of innovative thinking at the decision-making level. Fundamentally speaking, corporate culture always reflects the specific values and leadership style of an enterprise's decision makers, it should be the enterprise decision makers after in-depth investigation and research, boldly innovate the existing cultural pattern, put forward a complete system of corporate culture, which combines the decision makers of the personal qualities, cultural tastes and thinking ability. Therefore:

1, the decision-making level must be good at according to the requirements of the development of enterprises, from the practice of extracting the core values of enterprises. The core of the corporate culture is the concept, or value system, it should not only have the characteristics of the times, industry characteristics, but also with the characteristics of the enterprise and the personality of the decision-making level, and therefore can not be imitated, it can only be in the synthesis of the community, the industry and the enterprise on the basis of a variety of environmental factors and distilled.

2, the decision-making level should be a flag, leading the team to forge ahead. To shape and maintain the enterprise's *** with the values, the decision-making layer itself should be a practitioner of such values. He must instill values in all members through their own actions, so that the majority of employees also follow to pay attention to the practice of the value system. Corporate culture is formed in the long-term process of integration, in this process, the behavior of business leaders play an important role in demonstrating the members of the enterprise, some of their inadvertent speech, behavior, habits, hobbies, etc., will affect the staff's work attitude, life style, are in the subtle influence on the formation of the enterprise style and cultural atmosphere.

In practice, the decision-making level must reflect on their own state of mind, to be rich in ideals, have love, innovation, dare to be responsible, diligent and pragmatic, and strive to form a unique charisma.

3, the decision-making level should be timely guidance, amend the direction of the development of corporate culture. Corporate culture is not static, but should be with the internal and external environmental changes continue to develop and improve. When a corporate culture system is formed, it reflects the motives and imagination of the members of the enterprise, and then the establishment of the relevant systems and work procedures, providing the enterprise to achieve success essential to the way of behavior. However, this culture is based on the initial conditions, with the development of enterprises and changing conditions, the original corporate culture may be incompatible with the needs of the situation, or some distance. At this time, the decision-making level should adjust the idea in time, improve and perfect the culture system, abandon the old culture, create a new culture. Really make the staff in their own quality, standard of living, quality of life, survival value and other aspects to be improved.

Identify the entry point of thinking innovation

The construction of corporate culture is actually the process of thinking innovation, thinking is not innovative, corporate culture is unlikely to achieve significant results. Therefore, in the process of corporate culture construction, we must find the entry point of thinking innovation.

First, efforts to create a good cultural atmosphere, to create a unique form of corporate culture. Corporate culture is a "culture", there must be a carrier, the spirit of enterprise, corporate values and so on only through the appropriate carrier to show, in order to complete and comprehensively presented to the community, the carrier is the external form. Whether the form is suitable for the content is the key to the development of corporate culture. A good form should follow the social trend, creatively reflect the humanistic spirit, so that employees in a harmonious atmosphere of the enterprise as part of life. Enterprise culture construction in the form of choice, one should be bold and innovative, to packaging unique, deep connotation, to the community to show a new corporate image; the second is to be realistic, both reflecting the wishes of the majority of employees, but not detached from the nature of the enterprise characteristics, not for the form and detached from the actual.

If the external form of performance is inferior, similar, obsolete, it will make the corporate image greatly discounted, and even greatly reduce the social credibility of the enterprise to bring negative impact. At the same time, a can not be suitable for the content of the form of stretching, but also will become a shackle and the content of the firm set. Of course, one-sided focus on form and ignore the content, there is a danger of falling into the quagmire of formalism. Only a high degree of integration of form and content, corporate culture can run along the right track.

Second, innovation can not be separated from tradition. Any new discipline, new ideas, new knowledge and views of the creation, put forward, need the spirit of innovation and innovative consciousness. But innovation is not empty, can not be separated from tradition. In other words, corporate culture is a cultural construction, then it has the characteristics of continuity, inheritance and epoch.

Fundamentally speaking, the innovation of enterprise culture is the inheritance and development of tradition. Like the long history of Chinese culture, corporate culture is rooted in the soil of long-term production and operation of enterprises, it is the carrier of civilization, recording the trajectory of the enterprise's progress, cohesion of the wisdom of all employees. But, after all, tradition is the past, and the development of the times certainly have a certain gap, there is a need for improvement. Therefore, it is necessary to create something new on the basis of tradition. As Lenin said, "Only by correctly understanding the culture created by the whole process of human development, and only by transforming this culture, can we build the culture of the proletariat." If the essence and luster of traditional culture is not fully explored and the proper role of this valuable wealth is not given full play, it is an abandonment of the best traditions.

We must also realize that innovation is a complex thinking activity, only through a cognitive process of the essence of tradition, in order to learn, absorb, learn from the process of the known theories, views, experience, etc., doubt or dissatisfaction, the doubts of the things to negate, after a series of dispersive thinking activities, to mobilize their own subjective initiative, to create their own ideas, propositions, put forward a new Thesis, proposition, put forward new ideas, new points of view.

From another point of view, inheriting tradition and studying it will always lead to discovery, enhancement and creation. Or innovative propositions, forms and other new insights, triggered by deep thinking, after inductive deduction, synthesis and refinement, the use of new knowledge, new ideas, new methods, to analyze the traditional culture, interpretation of the traditional canon, sublimation of insights, improve, so that the corporate culture is constantly adjusted to a higher level.

Third, corporate culture should be outstanding personality. As in modern society, the pursuit of individuality soaring, corporate culture also needs to flaunt the personality, its development represents the progress of the construction of corporate culture. Its flaunting is not detached from reality, but in the **** sex covered, inclusive, show themselves.

Personalized culture to keep pace with the pace of the generation Personalized culture to synthesize the traditional essence of the [Examiner] rubbed modern elements, especially the enterprise's philosophy, logo and the way of communication media, etc., should be close to the community, close to the times, do not fall into the cliché, unique personality charm. Both to seize the pulse of the times, not satisfied with the existing cultural deposits, but also to explore, endowed with new cultural connotations.

Personalized culture to reflect the "people-oriented culture" Personalized culture should be relevant to the actual enterprise, to seize the current social hotspots, standing firmly in the "people-oriented" base, not far from the masses of psychological and cultural needs. Because it is, after all, to the staff as the object, in order to maximize the unity of the staff's will, standardize staff behavior, cohesion of the staff's strength, for the overall goal of the enterprise services. Therefore, the excellent personality culture should be y rooted in the masses.

Personality culture to prevent two extremes One is a one-sided emphasis on the self, deadlocked on the old calendar, preferring the old traditions, old thinking, the lack of innovative consciousness. Do not recognize or are not willing to recognize the inadequacies and deficiencies in the existing corporate culture, the importance of continuous improvement of corporate culture blind to the second is to focus on copying and imitating the moorings, but ignored the inheritance of fine traditions and carry forward. In the promotion of tradition and innovation under the banner of individuality and culture, in order to maximize the stimulation of employees from the depths of thought to form a kind of conscious behavior and awareness of the survival of the enterprise ***, in order to make the enterprise centripetal force, combat effectiveness and cohesion has been strengthened, the formation of a strong fighting team.