Problems existing in catering service

The specific problems of customer relationship management in the development of modern catering enterprises are as follows

First, do not pay attention to customer development and retention;

Second, there are no obvious measures to develop and retain loyal customers;

Thirdly, there is no real communication channel between the management, marketers and customers of catering enterprises, which can not handle customer complaints well;

Fourthly, the consciousness of customer service and establishing relationship with customers of front-line employees in restaurants is relatively weak. There are not many senior employees in the whole restaurant, and the selection and training of restaurant employees are not strict or unqualified, which is not conducive to the customer relationship management of the restaurant.

Fifth, the company's front-line service personnel can't convey the internal culture of catering enterprises well and are not good at developing repeat customers.