What is "good design", case study example analysis

"LOGO" means (a company or organization's) logo, mark, emblem;, the full name is "LOGOtype". Play the role of the logo has the company's identification and promotion, through the image of the logo allows consumers to remember the main body of the company and brand culture. Logo logo in the network is mainly used by various websites to link with other websites graphic symbols, on behalf of a website or a section of the website.

LOGO as a symbol, a representative, a symbol, from the early stage of human development has begun to appear, and for the progress and development of mankind has played an important role. A variety of different logos have their own different meanings and roles. Such as representing the national flags of different countries, various social activities LOGO, public **** place LOGO, company enterprise LOGO design and so on. They use concise graphic symbols to express a specific kind of information. They often use direct, indirect, associative, metaphorical, symbolic techniques, the more complex information, concentrated in a simple and beautiful graphic summary, so that people are enlightened, accept the information, so that people are easy to recognize and remember, to produce a good feeling, and help to overcome the obstacles of language and text.

Expanded Information:

1, media publicity

With the development of social and economic and people's aesthetic psychology of the changes, logo design increasingly tends to diversification, personalization, the application of new materials, new technologies, as well as the realization of digitalization, networking, the logo design in a wider visual field to play a role in publicity and establish a The role of the brand

2, to ensure credibility

Branded products to the quality of the letter, the logo is a guarantee of credibility, giving people a sense of integrity, through the logo, you can more quickly and accurately identify the quality of the goods to judge the high and low.

3, conducive to competition

Excellent logo has a distinctive personality, visual impact, easy to recognize, remember, have to guide, promote consumption, the role of good associations, conducive to stand out in the multitude of goods. Such as McDonald's, Pepsi logo in this regard have played a good role.