On the emotional summary composition of clothing shopping consumption

Before every coupon rebate activity, it is our busiest time. Regarding the price loss during the event, I won't say much about technical terms and brand discussion. I tell you in the most straightforward language that the coupon is the wool on the sheep! Don't think that you have taken a big advantage!

For example, when/kloc-returns to 50 yuan at 0: 00, on the surface, it is 50% off, and friends buy it crazily. It's actually a 6.7% discount. If you spend 100 yuan on goods at the price of 150 yuan, how much discount do you calculate yourself? 100 returns 100, 100 returns 60, and so on, which is not as "beautiful" as it looks.

The mall didn't lose money, and when the pressure was given to the supplier, the supplier tried to bear the loss himself, so when there were activities, it was found that there were no good clothes, either out of stock, put them away or didn't participate in the activities; Or sell the overstocked goods, they are all old!

Second, discounts.

The competition in shopping malls in Beijing is fierce now. There is no passenger flow without discount, so every shopping mall has activities every week. There are activities in our shopping mall every day, forcing manufacturers to discount, and good brands don't participate. If you don't discount others, you have to let others go up. Unfortunately, small brands are too old to participate in activities, and the cost is so high. How can there be so much profit?

Therefore, they raised the price. Nowadays, clothes are more expensive to sell. In fact, there are many factors not because the quality has improved, but because they can't afford it.

1, Q: By the way, in previous shopping mall activities, many brands raised the original price and then discounted or rolled back. These inside stories are really invisible. Looks like the mall won't care. Is it common to raise tens of dollars? Is that really the case?

A: Hello, your question is very general, but big brands will not raise prices, but will only put away good goods. Because the price tag of their goods is printed by machine when they leave the factory, it is difficult to modify it manually. Small brands are different. There is no fixed mechanism price for their products. The price tag is the handwritten price tag of the goods in the shopping mall, which can be modified at will, while the goods are only marked with the content of ingredients.

For example, only ESPRIT and men's clothing brand crocodile Sao Paulo have prices, and others have to be discovered by themselves, hehe.

Need to remind everyone that not all big brands have good ethics, and many domestic brands, especially men's formal wear manufacturers, will raise prices privately. When buying, it is best to shoot the price when there is no activity; Or the simplest thing, but it is possible to kill everything by mistake, is to see if the price on his commodity tag is fixed with the commodity. If not, it is possible to cheat on the price! But this is easy to be subjective, because not all manufacturers who set their own prices will change their prices.

What you said about raising tens of dollars is not enough. Some big clothes will raise hundreds or even thousands, and rarely raise tens of yuan. Thank you for your attention. I will continue to answer your questions. I'll give you some information slowly, as long as you pay attention.

Finally, I want to tell you that money should be spent on the cutting edge.

2. Shoes are more profitable. Except for sports shoes, the profit of sporting goods is relatively small. The price of general shoes is more than four times the cost, and some shoes are directly imported from wholesale markets like Dakang. Shoes are profiteering in commodity profiteering. Our domestic shoes are generally processed in Guangdong, regardless of brand size, and some even come out of the assembly line, but the trademarks are different!

The profit of shoes is great, but it has not reached the level of full profit. The cost of shoes is basically tens of yuan, or even 100 yuan. There are many reasons why big brands are expensive, because shoes are imported as finished products and the procedures are expensive; Domestic shoes are expensive because leather is imported and the technical content of design and freight is not high.

JMS may be disappointed when this truth comes out. The world-class sports brands such as NICK AD REEBOK that we bought at a high price are all from Guangdong, China. It's just that the design is foreign, and the shoes are made by working people in China, hehe. However, the steady growth of sales in China has also attracted the attention of foreign bosses. Last year, the bosses of these brands visited the assembly line in China and branches all over the country, indicating that they have begun to attach importance to and have confidence in the China market!

3. Speaking of where to buy clothes, although I work in a shopping mall, I seldom go there to buy clothes unless I buy them internally or at a special price, as well as classic YY and Ports. I like to buy things for others, there is no fixed place, and I like foreign trade stores, where many YY products are genuine on the assembly line. These bosses are really well-informed, and they can get a lot of genuine or A goods, and they are all new!

Generally, small shops on the street, I only refer to foreign trade shops. Their profit is generally not high, a dress earns about 20-50 yuan, but they basically don't bargain, because the price is not high, so they won't suffer in foreign trade stores with clearly marked prices. As for fine products, we must have a *MM vision and a grasp of fashion coordinates!

I don't agree with your opinion on product quality. The big shopping mall DD is good, it's not like this! There are many brands that are often out of stock during the peak season or during activities in shopping malls. In order to save the emergency, they will purchase goods from wholesale markets such as zoos and Muxiyuan, and sew their own labels. When we are engaged in activities in our shopping mall, when guests are jostling with each other, there are some scenes of brand shopping guide and merchant labeling in our office area. I really dare not think about it. I don't know who to kill!

And some brands simply buy goods directly from there, and the goods on his shelves are all wholesale and changed, because of their small strength, they don't have their own processing plants and designers. Only in this way can they survive temporarily, and surviving means it is possible to create their own brand kingdom!

Many of our big brands started out like this, and the boss delivered the goods in three rounds! ! Who can do great things depends on wisdom and luck!

The activities in every shopping mall are different, so consumers can't master them all. We go out to investigate every week, see the activities of competitive stores, and then come back to make our own plans. Manufacturers complain bitterly, and everyone doesn't feel bad. It's all money ! ! But you have to take part in the activity, and only you can solve the problem of profit!

It is both easy and difficult to open a clothing store in Beijing. Generally, MM's own shops in Beijing go to the zoo to buy goods, because she hasn't known so many manufacturers yet, so she can only go there to get goods. Merchants there buy goods directly from coastal cities, so the price is still very reasonable. Therefore, opening a shop is not a problem. But you must have an eye for catching fashion! Some brands are full-time personnel who specialize in purchasing, so they get twice the result with half the effort and sell well.

6. We are very strict about the problem of private discount for counter girls, and we will severely punish them if we find out! ! ! Yes, every brand's shopping guide has the right to discount, more or less. For example, only VERO·MODA· Jack Jones comes from the same company, because their processing plant is located in Tianjin, and the cost is very low. Internal purchases are all 50% off, which is limited to employees of their company, but it is not that low externally, because many people ask them to buy clothes, which is said to be 30% off or even higher. Their company is strict, so the shopping guide won't give customers a discount when selling, because they won't worry about not selling!

But some small brands are different. If they don't attract people by price, they are not competitive. Some little-known brands, that is, brands with irregular prices, are also old foreign shopping guides. They don't have the pressure of life like our Beijing girls. They sell goods desperately, and sometimes they fight!

In this way, after discussing with the manager, give them a bottom price, such as a coat 1800. The manager said that you should sell at least 1000, so how much you sell is up to them. These shopping guides often use this to earn their own price difference. For example, if the same clothes are sold for 1 0,500, they will be reimbursed to the manager 1 0,000. Then they found an acquaintance posing as a customer, said that they had returned the clothes, issued a receipt and returned 1 500, and then added 1 000, so that the account was even.

In fact, these behaviors are known to their managers, so what can be done? You can't stare at them every day. That's it. I've caught several shopping guides doing this. The most serious one cheated a leather coat of 12000 and wanted to keep 6000 for himself. How much profit do you think? That's an Italian brand!

Then this man was fired and threatened to find me or something. Later, he didn't leave because I could have taken her to the police station. This is commercial corruption!

This is an Anhui girl, very beautiful! But I understand her, it is not easy to be alone in Beijing!

Also, I don't understand how YY in ONLY is so popular. Their cost is extremely low, and the backlog in Tianjin is sold by the catty! Many of our supplier friends bought a lot!

They are a Danish company. I admit that their design is fashionable, but I think it's a bit exaggerated. The style and pricing are somewhat exaggerated. Their store manager can get 4000-5000 a month when he is good, and it is also 2000-3000 at ordinary times, not to mention the senior management. And the cost of transportation and horses. The treatment is good. Who can make others sell well?

I don't like their YY. Some of them are gifts from friends, and they haven't been worn much. I'll tell you their price rules in a few days. I hope everyone will pay attention.

7.ONLY's design is fashionable and avant-garde, and it sells well in all shopping malls in Beijing! A clothing museum of about 40 square meters, with a monthly sales of more than 400,000, once created a good performance of 500,000 a day during the sale in sogou! ! (Sale on the 6th floor) Our store covers an area of more than 30 square meters, and the performance of 100 return 100 activities reached 800,000 in one month!

8. Iger was first listed in Shanghai, and their first store in Beijing opened in our store. At that time, the sales volume was very bad, because we Beijingers and Shanghainese had different aesthetic standards, so the sales volume gap between the two places was quite large. With the help of our floor manager and supervisor, he gradually mastered the aesthetic standards of Beijing consumers, and the market has gradually grown, until now.

Their company also acts as an agent: Jessica Colour 18 sets of clothes on weekends! This is all family business.

We have negotiated their product positioning many times and advised them not to make such a big discount. However, due to various reasons, there are too many products, and the sales volume is almost only!

So, this is the business philosophy of their company, so wait for him to get a discount before buying it!

Ha ha! Wouldn't it be better if we had more such brands?

9. Shopping in shopping malls is seasonal, and summer clothes are dumped in June and July; Winter clothes start in February and March, so just grasp the time! Speaking of a good place to buy YY, I like foreign trade stores, but if you want to buy fine products, you must have more YY discrimination ability, and reading more fashion magazines is also helpful! I found many beautiful products in a small shop! One of them is an ESPRIT YY, which I just bought. Sogou with him looks exactly like the YY I bought on the shelf! ! What a sense of accomplishment Sogou sold it for 298, and I bought it for 30! Hahaha!

My family lives in Hufang Bridge. We have two or three small shops there, which are really good, right next to Daoxiang Village. Very easy to find! I also went to the zoo! There is a foreign trade wholesale stall there, so I go there to soak, because people buy less and don't sell it, so I grind it. Sometimes I just take one of my own colors, because some small pieces are not expensive, not as expensive as a YY in the mall!

10, Nick can only get a 20% discount on in-house purchases now, but he can still get a 30% discount. Since Belle took over, it is not easy to get a 20% discount, so it is difficult to buy Nick's in-house purchase now. You can't usually buy it. Who let Belle be so awesome!

1 1, Belle has a 30% discount on internal purchase. The lower the price, the better. The price is fully fried. 20% discount for in-house purchase in Ports and 20% discount for NIKE8; Adidas has a 7% discount, Diane Finn and Amy's underwear have a 20% discount; 50% discount on defective products. Hehe, anyone who knows these brands can buy them. Teenmix and Mabel come from the same company. The quality of teenmix is not particularly good, but Mabel's is better. Hassan's is made in China, but the quality is not bad. Nick360 is a cool company with g 2 oooo ou 2, and their in-house purchase is very low, even 50% off.

12, underwear is still a good foreign brand, but in design, it is very comfortable to wear! Some famous brands of underwear are also out of shape, which is very common. Strictly speaking, underwear should not be worn after two years. My underwear is basically more expensive, but it is also deformed. The hooks of the chest rest are all out, so choose what you like.

13, nick360 has nothing to do with nick, they are not from the same company at all! Although they are all related to Nick, they are not related to each other. NICK is the agent of Belle Company, and NICK360 is the agent of Shanghai Heyuan Company. Don't make a mistake!

14, clothing love is 60% off, YY is good, but it is too expensive. G2000, its U.W.M and U2 are both from the same company and made in Guangdong. Domestic purchase is 60% off, and the sales are not bad. They have made great internal adjustments, so their purchasing vision may not be as good as before. Triumph underwear is 20% off the internal purchase price, and their activities are at least 30% off. It is worth buying with coupons (buy coupons returned by other DD)! Assange's yy and a02 are all made in Zhuhai, with a 30% or 50% discount for domestic purchases. YY of A02 is more expensive than Assange's, and its design is more international. Not bad! Buboshi has a 50% discount. He and ELLE's shoes belong to the same company. Swatch 20% off, store management 60% off; We don't have swarovski crystals in our store, so we have to buy them internally. SK2' s internal purchase price is 20% off, and it basically does not participate in activities. Yes, many of my colleagues bought SK2 at a 20% discount.

15, tell me about the crystal in the shopping mall! ! This year is the year of crystal, and the sales of crystal counters in our shopping mall are very good! In fact, many purchases are also made from the original Xisi jewelry wholesale (dismantled a few days ago) and then taken to the counter to increase the price. In this way, DD of the same color is very expensive in shopping malls! ! For example, the purchase in Xie Ruilin is only 60% off! Some internal clearance goods are not even 60% off!

16, I saw a JM post saying how to be cheated when shopping in Anzhen Hualian. In fact, it is the most affordable coupon in Beijing, sogou, Zhong You and New World. It is easier for Hualian to use coupons than coupons. JMS, just compare it. I didn't advertise to any business, just to save money for everyone. Shopping is still affordable, and the activities are strong!

17, Iger took over ELLE this year, and they officially took over the China market of ELLE from 1 month, so the original agent of ELLE had to stock up a lot. JMS should pay attention to the situation of each shopping mall! This is the first-hand situation!

Hope to adopt