2020 Beijing Auto Show

Every era has its own imprint. Under the dome, no matter the front wave or the back wave, it is only the product of a specific node. They will inevitably collide and survive in the long-term confrontation.

Looking at the automobile market, traditional automobile enterprises and new forces have launched a contest around the field of electrification, and this confrontation is bound to be a long process. But in any case, no one wants to be cannon fodder.

Nowadays, with Tesla riding the dust, new car-making forces such as Weilai, Tucki and Ideality are accelerating their rise. They constantly attack the city in the new energy market, so that traditional car companies really feel the sense of urgency and crisis from the heart. In the face of these "newcomers" opponents, traditional car companies are obviously unwilling to "hold hands".

The 2020 Beijing Auto Show is only an important platform to test the development achievements of electric vehicles. To this end, major traditional manufacturers have shown their muscles and come up with their own heavy electric vehicle products, hoping to form a suppression in the momentum.

Subversion? inexistent

Among the traditional car companies, Volkswagen has invested heavily in the new energy field, Toyota has embraced electrification at full speed, BMW, Daimler and Ford are keeping an eye on future travel, and Geely and Great Wall are also moving towards new electrification goals. ...

This year's Beijing Auto Show, Ford's world's first pure electric SUV? Wild horse? Mach-E made its debut in China. As a member of the Mustang family, Mach-E also bears the heavy responsibility of Ford's electrification breakthrough. Ford said that the MustangMach-E high-performance version takes only 3.5s seconds to complete the 0-96km/h acceleration, and the maximum cruising range of WLTP can reach 600km. It is expected that the new car will enter the China market on 202 1.

On the evening of September 13, BMW iX3 pure electric SUV was pre-sold, and the pre-sale price was 470,000-565,438+0,000 yuan. At the Beijing Auto Show, iX3 met the public again. The new car is equipped with BMW's fifth-generation eDrive electric drive system with a maximum cruising range of 500km. At present, iX3 has been rolled off the production line in Shenyang base and will be officially listed this year.

Audi has brought a brand-new concept car Q4? Electronic creation? Concept, as well as the domestic version of e-tron which is highly anticipated by domestic consumers. The domestic version of e-tron basically continues the design of the imported version, equipped with ternary lithium battery pack, with battery energy density of 142Wh/kg and NEDC cruising range of 465km.

Nissan's new pure electric crossover SUV model Nissan Ariya also made its debut at the Beijing Auto Show. This new car combines Nissan's advantages in electric technology and crossover models, and is equipped with Nissan Zhixing (Nissan? Smart? Mobility) The latest technological achievements fully demonstrate the power and performance of intelligent networked vehicles. The new car is expected to be sold in 202 1 domestic market.

As an important beginning of Lexus' electrification vision, its first pure electric concept car LF-30 was unveiled at the Beijing Auto Show, showing Lexus' infinite imagination of future electric vehicles. According to the official introduction, the LF-30 is driven by pure electricity, and it takes 3.8s to complete the acceleration of 0-96km/h. With the battery pack of 1 10kWh, the cruising range of WLTP can reach 500km.

Volvo, which has announced that it will realize full electrification earlier, announced a brand-new charging product system at the Beijing Auto Show, including all plug-in hybrid vehicles and pure electric vehicles, among which charging? T series is a plug-in hybrid car, charging? P series is a pure electric vehicle. On-site XC40? Recharge? P series is equipped with ternary lithium-ion battery, and WLTP cruising range is 400km.

As a high-end sub-brand of Dongfeng Motor Group, Lan Tu released the brand's first pure electric concept car at this year's Beijing Auto Show, and announced its name iFree. The production car based on iFree is positioned as a medium-to-large, high-end intelligent electric SUV, which is currently undergoing rigorous testing around the world and will be put into production next year. According to the planning of Lan Tu brand, starting from 202 1, at least one new model will be put on the market every year. In the next five years, Lan Tu automobile products will cover cars, SUVs and MPVs? And other market segments.

During the Beijing Auto Show, ARCFOX, a high-end new energy brand of BAIC Group, officially announced the Chinese name Polar Fox, the first mass-produced model ARCFOX? αT also announced the pre-sale price, * * including 480S, 480S+, 653S, 653S+ and H models, with the pre-sale price of 250,000-330,000 yuan. This model was jointly built by BAIC Group, Magna and Huawei. With the world's top resources, it has excellent product performance such as 653km long battery life, 4.6s 100 km acceleration, and the lowest drag coefficient of 0.27 1Cd.

Geely link will also be a new zero? Concept pure electric concept car was brought to Beijing Auto Show. The new car adopts a brand-new vast sea architecture and is positioned in a medium-sized car. The body length is 4850mm, the wheelbase is 2999mm, the acceleration time of 0- 100km/h is less than 4s, and the cruising range of NEDC exceeds 700km. It is expected that the new car will be officially mass-produced in the second half of 20021.

Among traditional car companies, the only regret is that Volkswagen ID.4 failed to come to the auto show. However, Volkswagen has announced that ID.4 will be launched in China on June 22, 65438/KLOC-0. As the first MEB platform model of Volkswagen brand listed in China, ID.4 will be manufactured by FAW-Volkswagen and SAIC-Volkswagen respectively.

Some people are happy, others are sad.

Compared with traditional car companies, the new car-making forces are obviously "dim" at this year's Beijing Auto Show. You know, at the Shanghai Auto Show in 20 19, there were nearly 20 new car-making forces participating in the exhibition, but this year the number is less than 10.

Bond learned that some new car-making forces chose not to participate in large-scale international auto shows such as Beijing Auto Show, mainly because of cost considerations. In particular, some start-ups are accustomed to the "frugal" days, pay attention to living within their means, and pay special attention to the return on investment. Participating in large-scale auto shows means that you need to bear a lot of expenses such as venue fees, construction fees, publicity materials fees and performance fees. Even bosses who are "not short of money" may frown, let alone companies that lack funds.

The most typical example is ideal. Ideals are well known in the circle. Although Ideality has been successfully listed on NASDAQ in the United States, and the current development momentum is good, it has been very cautious about "spending money". Just as Ideality CEO Li Xiang said before, "Li ONE spent less than 2 million to get tens of thousands of orders." This shows how high the ideal demands on cost and efficiency. In addition, ideally, only ONE product is sold on Li One, which was shown at the Shanghai Auto Show last year. It doesn't seem to make much sense to attend this year's Beijing Auto Show.

For Aichi, we are also weighing whether our investment can receive substantial results. In the final analysis, I hope to use every sum of money as well as possible. Beijing Auto Show? Forget it, it's too expensive. It's best to pick a smaller local auto show.

There are also some companies that have lost their place in the market because of bad luck, not to mention the auto show. On the one hand, the economic environment is depressed and the market competition is intensified. When someone enters the market, someone is bound to leave. On the other hand, this year's sudden epidemic has disrupted everyone's situation, which is undoubtedly worse for many new car-making troops who have already faced the "money shortage". The superposition of various factors has made the new forces of making cars stage a painful parting of life and death. For example, Baiteng, Bojun and Lindsay "exploded" one after another, and all ended up closing factories, going bankrupt and liquidating, patting their asses and leaving.

Singularity, the future, and the operation of Eknik are not optimistic, and they are still in a quagmire. It is natural that these once familiar new car-making forces are absent from this Beijing Auto Show.

Judging from the head lineup of the new domestic car-making forces, in addition to ideals, Wei Lai, Tucki and Weimar all attended the Beijing Auto Show. Weilai Jiangweilai Center (NIO? House) moved into the exhibition hall, formed a lineup of exhibiting models with EP9, ES8, ES6 and EC6, and brought NIO? OS？ 2.7.0, navigation on? A pilot? (NOP) navigation AIDS, and announced the power? Up? Plan's new energy supplement plan. At the product level, Weilai doesn't have much new things.

Tucki has a long-life smart coupe P7 and a long-life smart SUV? G3i appeared, and launched "Tucki overcharge free charging plan" and "battery rental plan". Of course, the most exciting thing is that Tucki has made new achievements in the exploration of future travel ecology, that is, the first generation of exploration version of ultra-low altitude flying car-Voyager T 1, which has also become a highlight of this auto show.

Weimar, which just completed the 65.438+0 billion D round of financing a while ago, released EX6Plus at the auto show. The 6-seat model also shows the Maven concept car and its WMConnect intelligent digital cockpit representing the future electric life experience.

On the eve of Beijing Auto Show, China Express's first mass-produced model-Gaohe HiPhi? X officially went public and grabbed a wave of traffic in advance. The new car is divided into two versions: the six-seat version and the four-seat version. The prices are 680,000 yuan and 800,000 yuan respectively. At the Beijing Auto Show, Gaohe HiPhi? X reappeared and attracted a large audience with its futuristic style. According to the official introduction, Gao He HiPhi? X carries out design and development with the concept of "scene definition design, software definition car and * * * creation of defined value", aiming at building a luxury SUV that meets the needs of high-end consumers in China. According to the plan, high-altitude HiPhi? X will be delivered in batches in the first half of 20021.

Also left on the "stage" of the Beijing Auto Show are Nezha and the skyline. Nezha released the third production car Nezha V and a brand-new concept car Eureka? 03, and the sky shows the skyline ME7 of 5+X intelligent electric SUV.

In addition, Tesla, who participated in the Beijing Auto Show for the third time, brought Model? 3. Model? S, ModelX three main models, models? Y hasn't appeared yet Perhaps because the "old face" is less amazing and shocking, the popularity of Tesla booth has also been affected to a certain extent, and even the atmosphere is not as lively as the opposite Gaohe booth.

A long game

At present, the global automobile industry is changing, and the domestic automobile market has bid farewell to running all the way in the past and entered a period of steady development. In the field of new energy vehicles, traditional car companies are in tit-for-tat with the new forces that build cars, and both hope to seize the commanding heights.

In fact, on the road of electrification transformation, traditional car companies have more advantages than some new forces. First of all, traditional car companies have mature and perfect upstream and downstream industrial chains, excellent technical strength and rich experience in design, R&D and manufacturing, and product reliability is more guaranteed; Secondly, traditional car companies can directly adjust and transform the production line, and reduce the cost as much as possible while doing a good job of quality control; The most important thing is that traditional car companies have abundant funds, which can promote various cooperation and gather the strengths of each family.

From the perspective of the new forces building cars, the past year was definitely the most turbulent and bumpy year. Subsidies for new energy vehicles have gradually declined, reducing the popularity of new forces in building cars. And many companies that are still in the PPT stage and have been difficult to produce real cars have collapsed before and after the epidemic. After the big waves washed the sand, the differentiation of new forces to build cars was further intensified, and the head echelon became more prominent.

Compared with previous auto shows, new energy vehicles can only be considered as "a touch of bright color" at most, but now new energy vehicles have become the absolute "protagonist". According to incomplete statistics, new energy vehicles accounted for nearly 40% of all the models unveiled at this Beijing Auto Show.

What's more worth mentioning is that traditional car companies have sounded the horn of counterattack. With more and more players, domestic new energy products are becoming more and more abundant, especially in the middle and high-end market. At the same time, the forms of new energy products have begun to show a diversified development trend. At this year's Beijing auto show, in addition to cars and SUVs, including the Great Wall Gun EV and SAIC Chase EUNIQ? 7. Pure electric new species covering pickup trucks, MPVs and cross-border travel, such as the new Baojun minibus, have also appeared one after another.

A carnival in the automobile industry, manufacturers are busy everywhere, and the screams of the audience come and go, but behind it, there is an undercurrent. The confrontation between old and new thinking began. Whether it is a traditional car company or a new car-making force, every next step may affect their future destiny.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.