Influence of Tik Tok and Internet Platform on Film and Television Industry

Compete for long video traffic. In order to compete for users' time and find new growth points, three parent video "Youaiteng" companies have laid out short video services in succession. With the accelerated integration of long and short videos, the short video platform has also entered the era of long video competition. The short video platform enters long video through the film and television industry, which is not only conducive to stabilizing basic users, but also conducive to grabbing users of long video to incite a larger market.

Make up for the content ecology. For short video platforms, the rich content matrix of long video can provide more diversified choices to meet the needs and preferences of different users, thus forming a differentiated competitive advantage. By entering the film and television industry, the short video platform can extend the stay time of users on the platform, and also enhance the stickiness between users and the platform, thus making up for the content ecology.

Solve copyright problems. With the short video platform becoming the propaganda position of the film and television industry, the short video platform brings traffic to the feature film to a certain extent, but a series of thorny film and television copyright issues are also controversial. For example, before, the National Copyright Administration had interviewed 15 key short video platform enterprises, and asked the relevant short video platform enterprises to further raise their awareness of copyright protection and not to abuse the "safe haven" rule to spread other people's works in an infringing way. Entering the film and television industry may also be the entry point for short video platforms to solve copyright problems, but this seems to be only the beginning.

Accelerate the transformation of the film and television industry. According to Qixinbao data, since June this year, nearly 1.2 million film and television enterprises have been cancelled. During the epidemic, film and television practitioners entered the short video platform in succession, seeking a way out to seize the traffic dividend. With the short video platform accelerating into the film and television industry, whether it can accelerate the transformation of the film and television industry and whether it can create more new ways and forms with the film and television industry has become the focus of attention in the industry.