What is the current situation and future trend of competition in the liquor industry?

Rich types of market players

The types of market players in the liquor circulation industry include liquor wholesalers, e-commerce platforms and retail platforms. Wholesalers can be divided into intermediate wholesalers, including primary wholesalers and secondary wholesalers, etc.; e-commerce platforms include B2C platforms that emerged in the early days, such as Pinch of Yum and 1919 and other professional Liquor circulation e-commerce platform; retail enterprises, including hotels and restaurants, supermarkets, cigarettes and alcohol specialty chain enterprises.

Number of new enterprises continues to decline

At present, high-quality development is still the main course of China's liquor industry, and capacity enhancement, quality enhancement, science and innovation enhancement, culture enhancement, consumption enhancement, and service enhancement have become the propositions of the times for the high-quality development of the liquor industry.2012-2022, the number of new enterprises of China's liquor distribution industry is decreasing year by year, and the number of new enterprises in 2022 is increasing. From 2012 to 2022, the number of enterprises in China's liquor distribution industry decreased year by year, and in 2022, there were 40 new enterprises in China's liquor distribution industry. from January to June 2023, there were 15 new enterprises in China's liquor distribution industry.

Wine production has rebounded

In 2016-2020, the output of China's brewing industry showed a fluctuating downtrend, and in 2020-2022, there was a small rebound in output.In 2022, enterprises above the scale of China's brewing industry completed the total brewing output of 54,275,000 kiloliters, a year-on-year increase of 0.8 percent . From the point of view of the subdivided liquor category, in 2022, the regulation of the beer enterprise production of 35.687 million kiloliters, an increase of 1.1% year-on-year, accounting for more than 65%; liquor head enterprises in the enhancement of production capacity continued to invest, the regulation of the enterprise production accounted for about 12%.

The stable expansion of beer and liquor marked the slow recovery of liquor production, while the rebound of liquor production stabilized the supply and price of the liquor circulation industry to a certain extent, laying the foundation for the reform and development of the liquor circulation industry.

Supply regionally restricted

Liquor sales chains developed by traditional regional distributors usually only have sales advantages in some regions, and the popularity of different liquor products varies from place to place due to the regional division of liquor producers' sales as well as the differences in drinking habits and drinking cultures around the world. Overall, the regional characteristics of the current alcohol distribution industry are relatively obvious.

Market players focus on high-quality development, industry regional restrictions are eased

In the future, as the development of the main body of China's alcohol distribution industry shifts from quality to quantity, and the industry's concentration increases further, the market players focus on high-quality development, and high-quality development will remain the industry's main course; as the distribution enterprises become more mature in terms of product and regional layout, the new retail model and e-commerce model will be more effective and more effective, and the new retail model and e-commerce model will be more effective. With the more mature product and regional layout of the circulation enterprises, the rise of new retail mode and e-commerce mode, the regional restrictions of the industry will be eased, and the industry will develop towards nationalization and even globalization.

For more research and analysis of this industry, please refer to Prospect Industry Research Institute's China Alcohol Circulation Industry Development Prospect Forecast and Investment Strategy Planning Analysis Report.