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The comparative study of Chinese and western journalism should start from the basic premise and reference of globalization, put the logical focus on localization, maintain

The comparative study of Chinese and western journalism should start from the basic premise and reference of globalization, put the logical focus on localization, maintain the individuality and value of local news, and seek the reform and development of local news. The following are the journalism papers I compiled for you for your reference.

Journalism model essay 1: news rent-seeking phenomenon in news communication

In the market economy environment, news rent-seeking phenomenon is widespread in news communication. How to put an end to this phenomenon, the author analyzes the phenomenon of news rent-seeking in detail in combination with his work practice, and puts forward corresponding countermeasures.

Keywords news communication; News rent-seeking

News rent-seeking mainly refers to the phenomenon that news media use their own news reporting rights to seek some illegitimate political and economic interests. At present, the phenomenon of news rent-seeking is mainly manifested in two aspects. On the one hand, media organizations in news communication are bought by some commercial organizations to provide publicity for them, and some news media organizations abuse their powers and use the so-called "handles" of the closed commercial organizations to extort money in order to obtain economic benefits. On the other hand, after the news media interview some news that is unfavorable to commercial organizations, commercial organizations will give economic compensation to the news media for the sake of their reputation and subsequent interests, and ask them not to publish such news again. Generally speaking, the phenomenon of news rent-seeking in news communication is an illegal and immoral exchange of rights in the process of news interview, production and communication.

First, the causes of news rent-seeking in news dissemination

1. The news media is developing in the direction of commercialization, connecting with the economy, and the advertising revenue structure is single.

In China, classified advertisements in newspapers are not as mature as those in the United States. The main investors are the real estate industry and the pharmaceutical industry. The investment of advertising enterprises is the basis of newspaper management. For mutual benefit, after news planning and packaging, a large number of business news appeared. The news media is in line with the economy and developing in the direction of commercialization. While gaining benefits and sponsorship, some news media industries have lost their moral standards and professional qualities, or gained more benefits for the short-term interests and development of their own industries, so that they are gradually dying.

2. The road curve when seeking legal economic benefits

Obtaining greater economic benefits is the legitimate goal and pursuit of news organizations. But some news organizations are lost on the road to achieving their goals. In order to pursue economic benefits, some news industries encourage journalists to report news in various ways, and at the same time pay attention to income generation. As a result, there are reports of companies that can pay publicity fees, sponsorship fees and page fees for the news industry. Although in order to seek legitimate interests, but did not choose the right path, making the reported news worthless, lack of news seriousness, can not meet the public's news needs, and ultimately will bring self-destruction.

3. Lack of effective supervision in the process of news reporting

The essence of news rent-seeking can be said to be the abuse of news rights, and its ultimate goal is to obtain economic or political benefits. Lack of effective supervision in the process of news reporting is an important reason for news rent-seeking. Due to the lack of supervision, news companies and journalists will do whatever they want, report at will, collude with advertisers privately, rewrite advertisements into news for reporting, improve the public's attention rate, or use a wide range of communication platforms to attract businesses and intervene in business activities for planning or reporting, so as to obtain economic benefits. In addition, some media practitioners plan, direct and perform so-called news events according to their own plans in order to seek some benefits, and gain benefits in the process of communication to defeat competitors in the same industry and gain benefits and attention.

Second, solve the phenomenon of news rent-seeking in news communication.

1.

The combination of editing and management is one of the reasons why news rent-seeking is becoming more and more serious in news communication. Therefore, the mode of separation of braiding and tube should be adopted. Let the editing and management in the process of news dissemination no longer be related. Broaden the perspective of news reporting to all aspects of social life, no longer restricted by advertising news, which can not only improve the quality of news reporting, but also accumulate citizens' attention invisibly, increase circulation, obtain higher economic benefits and form a virtuous circle.

2. Strengthen supervision

Although public opinion supervision is an important function of the media, it should also be supervised as a supervisor. Therefore, in order to reduce the phenomenon of news rent-seeking in news communication, it is necessary to supervise the news industry. This requires the extensive participation of the society, involving most people, educating the public, making them fully aware of the dangers of news rent-seeking, assuming moral responsibility, correctly using their supervision power, and monitoring the behavior of news media in real time.

3. Formulate laws and regulations to standardize news content according to law.

To fundamentally solve the phenomenon of news rent-seeking in news communication, it is the fundamental measure to formulate legal norms to restrain it. We should standardize the punishment measures for news rent-seeking in detail in the law, severely punish offenders, increase the punishment, and alert journalists to avoid rent-seeking phenomenon. Lay a good foundation for the formulation of the press law. In addition, a standardized system should be established to make media people associated with news rent-seeking bear professional responsibilities, strengthen supervision, severely punish and even cancel their professional qualifications.

4. Strengthen the education of journalists.

In order to reduce or even eliminate the phenomenon of news rent-seeking in news dissemination, journalists should be educated regularly to improve their quality and moral awareness, and at the same time strengthen their legal awareness to prevent the phenomenon of planning advertising news or making fake news for economic interests or their own professional needs. Through learning, we can correctly understand the purpose and task of news, deepen our professional cognition, serve the people wholeheartedly, and show more real news and the most real situation to the public.

5. Strengthen healthy competition in the news market.

At present, the competition in the news market is limited to the circulation of newspapers and the reading of websites, but these competitions distort the essence of news competition. In order to increase reading, some news industries publish false information to attract readers' attention, which eventually leads to news rent-seeking in news communication. Therefore, we should strengthen the healthy competition in the news market and attract readers with materials and authenticity. Strive for content and professional ethics in the competition, and strengthen the sense of responsibility in the news market competition, thus leading the news industry to the right track. The phenomenon of news rent-seeking in news communication will not only reduce the credibility of news, affect the good image of the news industry in people's minds, but also corrupt the social atmosphere and cause the loss of social welfare. Therefore, we should strengthen the supervision of the news industry, promote the benign supervision of the news market, formulate laws and regulations, reduce or even eliminate the phenomenon of news seeking ancestors in the process of news dissemination, let journalists show the most authentic scenes to readers, increase the circulation of news, gain benefits, and form a virtuous circle.

Journalism model essay 2: the optimization strategy of digital technology in news communication

The application of digital technology in news media greatly enhances the authenticity, intuition and attraction of news, and at the same time, it also makes news communication achieve better communication effect. Based on the author's relevant work experience and some superficial views, this paper discusses the application value and influence of modern digital technology in news communication, and puts forward the optimization strategy of digital technology in news communication for reference.

Keywords: modern digital technology; News dissemination; Important value; Optimization strategy

Throughout the development of news communication, science and technology have played a vital role, and the influence of science and technology on news communication has also shown an exponential trend. Nowadays, digital technology is widely used in the field of news communication, which has great influence on the content, mode, subject and audience of news communication. In this context, it is necessary for us to explore the influence and optimization methods brought by the wide application of digital technology in news communication.

First, the important value analysis of the application of digital technology in news communication

The main application values of digital technology in the field of news communication include the following aspects:

* * * A * * can effectively guarantee the authenticity of news.

In the process of news dissemination, news pictures and words are the most important components of news information, which belong to the "double-subject structure". Therefore, in the process of news editing, in order to ensure the visibility and authenticity of news information, news organizations can use digital virtual technology to simulate things that were not truthfully recorded at that time with computers. For example, in the news reports of disasters such as volcanic eruption and road collapse, the principle of volcanic eruption and road collapse can't be captured by reporters, but in the editing and processing of news information, digital simulation technology can be used to complete the simulation of volcanic eruption and road collapse, so that the audience can get more intuitive and vivid visual effects, deepen their understanding of news information and ensure the authenticity of news information.

* * * Two * * * can effectively guarantee the live broadcast value of news.

At present, news editing is mainly done by reporters through interviews. Although this method has its unique advantages, in today's extremely developed network and video technology, it puts forward higher requirements for news editing and editing methods. Journalists need to make good use of the original interview methods, innovate by using network and video technology, and edit news materials better. As we all know, the news scene is the space-time basis on which news communication depends, and it is the goal of every reporter to let the audience get the visual satisfaction of the news "scene". After all, people have a psychology of "hearing is false, seeing is true", and live broadcast and video broadcast can be satisfied. Digital information communication technology can break through the limitations of space and time. By transmitting digital signals via satellite, news interviews and broadcasts can be seamlessly connected, allowing people to watch on the spot through terminal devices such as TV and Internet. Therefore, digital technology can effectively ensure the on-site value of news.

* * * Three * * * can effectively ensure the attractiveness of news information.

The audience is the receiver of news information, so attracting the attention of the audience is one of the important tasks of the news media. Through relevant research, it is found that in order to keep the audience's attention highly concentrated, we must first gather and guide the audience's attention and tap the audience's psychology of "seeking knowledge" and "seeking truth". However, in the traditional news broadcast scene, due to the lack of live images, the audience can't participate, and the audience is psychologically slack about news information, which also makes the appeal of news gradually decline. The application of digital technology to the editing and dissemination of news information can provide vivid and vivid pictures for the audience, and can also make use of digital information platform to let the audience participate in the discussion and comment of news events, improve the interactivity of news information, and thus enhance the attraction of news to the audience.

Second, the main impact of digital technology on news dissemination

* * * The influence of a * * * on various media.

The influence of 1. on paper media. The digitalization of paper media has gone through three stages: first, the digitalization of typesetting and printing technology has replaced the traditional lead printing technology, greatly improving the printing efficiency; The second stage is the establishment of news gathering and editing business network, which greatly improves the speed and pertinence of news gathering and editing, not only provides great convenience for journalists' gathering and editing activities, but also enables journalists to modify and improve the manuscript on the basis of retaining it, and can also retain it for reuse; The third stage is to use digital technology to zoom and cut news pictures, and realize the scanning and photographing of news information and the forwarding and diffusion in various ways, which not only greatly improves the speed of news editing, but also enables the paper media to connect and unite with new media. The digitalization of paper media greatly shortens the publishing cycle of paper media, and newspapers can publish morning papers and evening papers at the same time, which greatly improves the timeliness of news.

2. Impact on radio stations. With the wide application of digital technology, the operation mode of radio stations has undergone subversive changes. The application of digital synchronization technology and digital microphone in radio stations has greatly improved their competitiveness. Nowadays, the production, reception and dissemination of domestic TV programs have been digitized, and the application of digital TV has been widely popularized in China. At the same time, the application of digital technology in electronic media can not only effectively improve the ratings of TV programs in China, but also make domestic TV programs in line with international TV programs in production and dissemination, thus promoting the international expansion of TV program audiences in China.

3. Impact on online media. With the development of network technology, network media, as a new type of digital media that perfectly combines network technology and digital technology, has gradually become active in the public's field of vision. At present, the domestic online media has a strong development momentum, and many traditional media have also increased their cooperation with online media and started to develop and promote independent online media. For example, People's Daily Online and Fengxing.com are the crystallization of the development of traditional media to new media, while professional websites such as LeTV, Tencent and Sohu set up news websites to update news information in real time, which are all new achievements brought by the development of digital technology.

* * * 2 * * * Influence on the main body of communication

1. Influence on the working mode of the subject. With the application of digital technology, the collection and writing tools are smaller in size and larger in storage, which are not only easy to carry, but also can complete the collection and writing of numbers, languages, pictures, images and other information contents, which greatly liberates journalists' hands and brains and allows them to pay more attention to news issues, interviewees, news environment and conceptual design. At the same time, digital tools are more concealed, and are more suitable for covert interviews of special news information, such as recording pens and miniature camera. In addition, digital news gathering and writing tools can greatly enhance the professionalism of journalists, improve the timeliness and authenticity of news, and enable journalists to complete news gathering, writing, transmission and reporting in a shorter time.

2. The impact on the professional level of disciplines. Although the application of digital technology has brought great convenience to journalists and improved the efficiency and communication effect of news work, how to quickly accept and adapt to the changes in news communication mode, content and concept brought by digital technology is also a challenge for journalists. In addition, the current news information is complex and difficult to distinguish between true and false. If journalists want to find true and useful information in the vast amount of information, they must have a high professional level, good news literacy and correct attitude, which is also the professional skills that journalists should constantly improve in the future.

* * * Three * * * Impact on Communication Audience

The application and development of digital technology in the field of news communication has changed the position and role of the audience. In the past, the media mostly spread in one direction. Many media only see the acceptance of the audience, but ignore their communication and creativity. At that time, there was no platform for the audience to communicate with the media, and there was no platform for the audience to communicate with each other. Digital technology makes two-way communication possible, and the audience has a certain right to speak in news communication. Weibo interaction, TV barrage and SMS participation provide a good way for the audience to participate in news communication.

Third, the optimization strategy of the application of digital technology in news communication

* * * A * * Strengthen communication and cooperation between technicians and journalists.

In the digital age of news communication, the completion of news work needs the close cooperation of computer programmers, journalists and data analysts. Only in this way can complex data be transformed into easily recognizable data forms, pictures and images. Therefore, in their daily work, journalists should strengthen exchanges and cooperation with technicians, and it is even necessary to learn from each other, constantly improve each other's professional level, and jointly improve the efficiency and effectiveness of news dissemination.

* * * II * * * Deepen the sharing of traditional media and new media resources * * *

Thanks to the development of digital technology, new media has gradually become a upstart in the field of news communication. The integration of technology has also opened up the gap between media, provided a new platform for all media to enjoy resources, and realized the enjoyment of news from editing to dissemination. Therefore, journalists should strive to improve their comprehensive quality, and news media should speed up the optimization and upgrading of news technology system and management system, so as to lay a solid software and hardware foundation for enjoying resources, so as to better provide true, vivid and timely news information for the audience.

* * * Three * * * Improve the visualization and interaction level of news information.

The popularity of mobile terminals such as mobile phones and computers has given news a richer and more vivid presentation, but it has also brought great challenges to traditional news media. At present, for news producers, only by presenting news information to the audience simply, quickly and interestingly can they attract their attention and arouse their interest in participation. Therefore, journalists should change the traditional way of news writing, increase words, pictures, images and simulated animations, enhance visibility and interactivity, and attract audiences with simple and intuitive news information.

* * * Four * * focus on using self-media and user-generated content.

In recent years, user-generated content and self-media have become an important part of media information, and news media can also get fresh and rich content from it. The interactive and sharing functions of the network information platform also provide great convenience for self-media users and enhance their initiative and sense of belonging. In a word, the emergence of social media has changed the news reporting mode and communication mode, especially in sudden catastrophic events, social media has played a huge role. With the attention and rational use of social media by mainstream media, mainstream media should give social media certain development space, platform and resources, and do a good job in guiding and standardizing social media, so as to make it a sharp weapon for news dissemination.

Four. conclusion

The application of digital technology has made great changes in the field of news communication. As journalists, we should face up to these changes, make full use of the advantages of digital technology, and constantly strive to ensure the modernization of news communication.

References:

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[3] Su Linsen, Ma Huijuan, Zhang Dongyue. The influence of big data on news production [J]. Research on information technology and application, 2014 * * 03 * *:1-18.

[4] David Xu, Wan Ju Ji Lei. Data news: the core competitiveness of news production in the era of big data [J]. Editing friends, 2013 * *12 * *: 71-74.