Traditional Culture Encyclopedia - Traditional customs - Market research program questionnaire survey method?
Market research program questionnaire survey method?
Methods/steps
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Questionnaire surveys are generally formulated to obtain certain market information, he can be governmental or corporate behavior.
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There are many different methods or forms of questionnaire surveys, and nowadays the Internet is developed can also further expand the survey methods.
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Method one is to formulate a good paper questionnaire, directly in-depth stores or commercial neighborhoods to conduct the survey. Characterized by the simplicity and effectiveness, but the input labor cost is high.
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Method two is to use the Internet to carry out questionnaire surveys. This one can be carried out in the form of web page advertisements, forum posts and so on. It is characterized by an intensive target audience, targeted surveys and low cost.
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Method three is to release the questionnaire survey through self media. For example, through some groups or circles of friends directly released, its benefits in addition to the benefits of method two above, the cost is also lower.
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Method four can also be taken to telephone interviews, direct questionnaire survey. These are the main four ways of questionnaire survey, you can randomly adopt or a combination of them according to the situation.
Precautions
Can be appropriate to send some red packets or small gifts and so on.
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