How to bake snacks in traditional channels?

First, determine the types of traditional channels. Generally, we refer to KA, convenience chain stores and non-staple food retail stores as traditional channels.

After determining the channel type, let's analyze the characteristics of each channel: KA channel is still expensive at present, but the flow of people is large, so ordinary baked snack foods will choose KA, mainly to solve the problems of brand image and rapid sales; Convenience chain stores have developed rapidly in recent years. Well-known domestic chain brands, such as Rosen, 7- 1 1, Lianhua, Hualian, Good Neighbor, etc. Under the influence of the internet, there is still a good development. These stores mainly solve the problem of convenience. In addition, there are non-staple food retail stores, most of which are husband and wife stores. At present, some platform vendors aggregate these single stores to form a unified brand image chain store, mainly for the convenience of consumers in the surrounding communities.

According to these characteristics, how to bake snack food well? Some suggestions:

1, omni-channel distribution, increasing the contact between products and consumers;

2. Maintain the terminal regularly to improve the enthusiasm of terminal sales;

3. Do a good job in terminal management, including information management such as display, price, location and promotion;

4. Do a good job in brand promotion activities in regional markets to let more consumers know about this product;

How to do traditional channels? Ruinong marketing consulting team members have more than 10 years of traditional channel marketing and management experience. I hope the above suggestions will help you.