What are the basic conditions needed for the transformation of traditional industries Internet +

1, the founder must first accept the transformation of the enterprise management mode

The advantages of traditional enterprises are very obvious, with a strict management system, hierarchical, cultural style rigorous, but this is somewhat incompatible with the innovation required by the Internet, and is more suitable for the protection of existing business. Internet innovation is small steps, the need for rapid updating, rapid iteration, which requires that the enterprise structure should also be short and fast, the order is forbidden, rapid response. At this point, the founders must be based on the traditional structure, top-down re-layout of the management model, not only in the ideological acceptance of the Internet, but also in the enterprise management model thoroughly integrated into the Internet.

2, the founder should have a cross-border thinking

Looking at the Internet market in the past few years, Alibaba did a financial, LeTV sold TV, millet began to build a variety of hardware, the Internet makes the original clear edge of the various industries gradually blurred. Many traditional business owners for the concept of Internet thinking is still stuck in Taobao sales, self-media marketing and promotion level, rather than from the root of the business model to make changes, cross-border thinking requires founders to break the traditional industry's fixed model, from the "people-oriented" core to find new breakthroughs. To take the simplest example, there is a simple ceramics production and sales team on the smart fundraising platform, driven by the Internet thinking, but the introduction of new cutting-edge technology, so that users can customize the pattern through the app directly printed on the ceramics, so that users can have their own ceramics products. This simple shift in thinking alone has added new life to the original single service model, which has led to the current wow pottery. About more cross-border thinking to share, many big names in the industry are studying, here only do mention, not in-depth development.

3, understand the meaning of "iteration" and give full play to

"Lean Startup" has been popular in the entrepreneurial circle for a long time, the core idea is to pilot a simple product in the user community, through the continuous collection of user feedback on product The core idea is to try out a simple product in a user group, and through the continuous collection of user feedback on the product, make rapid adjustments and updates to achieve real-time tracking and rapid adaptation to the market, which is in fact a continuous iterative process. In traditional enterprises, R&D, production and sales are the standard actions, and the update is the feedback from the user research report after the product is released to the market, which is a long cycle and slow response. The core of the Internet is fast, rapid collection of feedback, rapid iteration of products, shorten the update cycle, reduce risk. So iteration is not just a development model, it is a way of thinking, no matter which line, fast iteration is a must have awareness.

4, the courage to trial and error, the establishment of trial and error mechanism

Traditional enterprises, the treatment of error is determined to say no, but in the context of the Internet, the establishment of trial and error mechanism is very necessary. Don't think of "making mistakes" as a scourge, nothing can be left to chance. Trial and error is a necessary part of the Internet process, many products or services are in the process of trial and error, improve the gradual formation of the process, at this time, the error can be said to be necessary, is to encourage, because in the rapid iteration of the conditions, only constant trial and error in order to maintain the correct judgment, in short, the error occurs in the iterative process, than formally put into the market after the discovery of a lot of good.