Motivation and development trend of organizational structure reconstruction of travel agencies in China

1。 National policies, consumption concepts and the long-term morbid operation of the travel agency industry have led to changes in customer groups and individual travel has become a major trend.

2。 The implementation of the Tourism Law has played a positive role in the withdrawal of some inferior products from the market and accelerated the reshuffle of the industry.

3。 Internet travel agencies keep up with the times, which leads to the shrinking living space of traditional travel agencies.

trend

1。 Internet travel agencies develop offline, while traditional travel agencies develop online. Finally, everyone will find a combination point and unify it into a format.

2。 The division of labor in the industry has gradually become clear, and large wholesalers, comprehensive tourism groups, small and medium-sized wholesalers, retail terminal stores, technical solution providers around the industry and specialty product suppliers will eventually find their own positions in the new ecosystem.

3。 The business began to be fragmented, and eventually the retail terminal stores of travel agencies will also sell the fist products of Internet travel agencies such as air tickets and hotels, forming an online and offline integrated business travel service terminal.

4。 In the brutal competition, the traditional travel agency industry will also speed up the information construction, and the travel agency industry will transform and upgrade to a highly information-based and intelligent industry.

5。 With the increase of per capita income and the gradual expansion of the consumption power of the younger generation, it is inevitable to upgrade the product system. The products mainly based on sightseeing travel agencies will gradually decrease, and the corresponding holiday products, leisure products, special tourism products and free travel products will gradually become mainstream products, while sightseeing products will become exclusive to sunset red.

6。 Generally speaking, the number of employees in travel agencies will increase, but the number of travel agencies in China will decrease. Some untransformed small and medium-sized travel societies have been eliminated by the market or changed into subsidiaries of large travel agencies.