How to do SWOT analysis

SWOT analysis mainly includes the following aspects:

Advantages are internal factors of the organization, including: favorable competitive situation; Adequate financial resources; Good corporate image; Technical strength; Economies of scale; Product quality; Market share; Cost advantage; Advertising activities, etc.

Disadvantages are also internal factors of the organization, including: aging equipment; Management confusion; Lack of key technologies; Backward research and development; Lack of funds; Poor management; Product backlog; Poor competitiveness.

Opportunity is the external factor of the organization, including: new products; New market; New demand; Cancel foreign market barriers; Competitor mistakes, etc.

Threats are also external factors of the organization, including: new competitors; The number of substitute products has increased; Market tightening; Changes in industrial policies; Economic recession; Changes in customer preferences; Unexpected events, etc.

The advantage of SWOT method is that it considers the problem comprehensively, is a systematic thinking, can closely combine the "diagnosis" and "prescription" of the problem, has clear thinking and is easy to test.

Constructing SWOT matrix

The SWOT matrix is constructed according to the ranking of factors obtained in the survey, such as priority or influence degree. In this process, the direct, important, numerous, urgent and lasting impacts on the company's development will be given priority, and the indirect, secondary, secondary, non-emergency and temporary impacts will be sorted.

Make an action plan

Through the analysis of environmental factors and the construction of SWOT matrix, the corresponding action plan can be made. The basic idea of making a plan is to give full play to advantages, overcome disadvantages, take advantage of opportunities and defuse threats. Consider the past, base on the present and focus on the future. A series of alternative strategies for the future development of the company can be obtained through systematic analysis and arrangement and combination of various environmental factors considered.

Extended data:

With the rapid development of economy, society, science and technology, especially the acceleration of globalization and integration of the world economy, the establishment of global information network and the diversification of consumer demand, the environment in which enterprises are located is more open and turbulent. This change has a far-reaching impact on almost all enterprises.

Advantages and Opportunities of (1) So with the rapid development of economy and science and technology, especially the acceleration of globalization and integration of the world economy, the establishment of global information network and the diversification of consumer demand, the environment in which enterprises are located is more open and turbulent. The government is also vigorously promoting the development of service outsourcing enterprises, seizing the opportunity to use its superior geographical location, good human environment and complete infrastructure to absorb a large number of labor. Low labor costs and a large number of labor forces can provide effective help for enterprises to expand their scale.

(2) My weaknesses and opportunities. Although the service outsourcing enterprises in China are rising stars, they face many difficulties, but the services they undertake are mostly service-oriented businesses, with low technical content and high requirements for manpower. Moreover, because the technology is not up to standard, it is easy to disclose customer information. However, with the support of government policies, high-tech and high-tech talents can be introduced by loans, and with technical support, high-tech services such as software development can be undertaken.

(3)st advantages and threats, the emergence of many emerging outsourcing enterprises, have brought a lot of impact to outsourcing enterprises, and there are great similarities in undertaking business. Moreover, due to the shortage of technicians and staff, the business cannot accept a large number of services, and there is no reserve force to continue during busy periods. Outsourcing enterprises should use their superior geographical environment to attract investment, expand the scale of the company, increase the labor force and reduce the pressure during busy periods.

(4)wt's disadvantages and threats, the company has no brand effect, low popularity, and fierce competition among outsourcing enterprises, which makes the development of Shanshan outsourcing enterprises on thin ice, low profit in undertaking low-end business, and high turnover rate of employees, which has brought great impact to enterprises. In the face of such difficulties, enterprises should strengthen their faith, not be devastated by temporary difficulties, but resist the impact to meet the difficulties, so that enterprises that can really withstand the pressure will last for a long time.

References:

Baidu encyclopedia -SWOT