How does traditional marketing transform new media?

First of all, you should understand the ways and means of traditional marketing and new media.

The difference between traditional media and new media lies in the carrier, as well as the way of reading and communication.

Traditional media mostly rely on newspapers, TV programs, radio and outdoor advertisements. Compared with new media, there is a certain gap in timeliness, audience and accuracy of information transmission.

New media is based on big data. Through the analysis of information and data, and through the reading habits and preferences of users, the new media will be provided to users, so that users can see what they want to see, read what they want to see and read what they want.

If you want to switch from traditional media to new media, you should know some advantages of new media, learn to use computers and mobile phones, and master the use of various tools, such as WeChat, Weibo, Post Bar, Headline, Zhihu and Tianya.