How to open a characteristic hotel?

There are three ways for the catering industry: one is to build a new restaurant from scratch; The second is to buy ready-made restaurants; The third is to rent someone else's restaurant. When making a choice, restaurant operators must proceed from their own situation, carefully analyze the advantages and disadvantages of choosing three investment methods, and measure their investment risks. Through comparison and measurement, choose the most suitable investment method to achieve less investment, less risk and greater income.

First, build a new restaurant.

The new restaurant needs high investment and high risk, but the benefits are not small, and the new restaurant has the most advantages. Through the new way, the architectural design can fully meet the needs of the restaurant, make the restaurant plan reasonable and decorate satisfactorily, and highlight the business items and style of the restaurant; The greater advantage is that it can leave room for future development, reduce the worries of supporting projects and help occupy the market. The newly-built restaurant is especially suitable for people who own their own land or demolish the original buildings. Those who are particularly rich and willing to spend a lot of money to do big business can also get good profits through this method.

New restaurants also have shortcomings. First of all, the investment is large. From drawing design to completion of construction and decoration, it will cost hundreds of thousands or even millions of yuan. After that, you need to solve all the problems involved in business development, such as finding a place.

Make menus, set prices, calculate sales, buy equipment, make plans, choose decorations, build systems, find performances, hire employees and engage in training.

If you think differently, you should advertise until everyone agrees. Secondly, it takes too long to build a new restaurant, and the project cycle is usually about one year, so some market opportunities are lost. Finally, high risk and high investment will definitely increase the mental pressure of investors.

But if you really have a unique view of the catering industry and have enough funds to turn your ideal into reality, then you should have your own restaurant, so you will probably choose to build a new restaurant, so that you can act in the way you want.

Second, buy ready-made restaurants.

The most common way to obtain restaurant business premises is transfer and purchase, which is called acquisition. Information about the transfer purchase can be obtained from radio, television, newspapers, magazines and friends. When purchasing, we should carefully analyze the original restaurant, find out its advantages and disadvantages, and then draw up a suitable purchase price.

The biggest advantages of ready-made restaurants are: first, the invested funds can flow quickly; Second, after the acquisition is completed, the original employees can stay, so you can save the energy of re-recruiting and training employees, because they are tired of rich experience; Third, the ready-made production and service system can save a lot of advertising and marketing expenses, increase the success rate of operation by using the good reputation of the original restaurant, and a certain number of repeat customers in the original restaurant will also bring a lot of income to the restaurant, so you can buy raw materials with a small amount of money to operate.

But at the same time, you must be very careful about the risks and problems brought by the acquisition, such as irreparable bad reputation, unqualified employees, backward equipment or short lease period, which will bring risks to the acquirer. Because it is difficult for buyers to collect the complete information of the restaurant they bought, it is impossible to accurately evaluate the restaurant and the price is unfair, so they must know the business development of the original restaurant through various channels before buying. A restaurant in operation is sold for many reasons. It is necessary to fully understand the customers of the restaurant for sale and ask about the service attitude and food quality of the restaurant. Learn about the boss's management ability, friendliness to employees, some accounting information, turnover and so on from the restaurant staff. It is not difficult for smart buyers to know more information. The key is to talk to people you know and treat them as friends. After all, if you buy the restaurant, the people you know will naturally become your customers and subordinates, and your attitude towards people will be remembered by them, which will bring you benefits.

If you have decided to buy someone else's ready-made restaurant and are going to visit it, you'd better invite equipment experts to go with you. You have to believe that the labor cost paid to these people is completely worth it. Because only they can accurately check whether the equipment can produce the food you plan.

After you know the operation of the restaurant, the next question is to sit down with the seller and sign an agreement on the price. When the buyer and seller negotiate the price, the seller must pay a high price, want to sell a good price, and even earn interest; On the other hand, the buyer kept the price low and tried to reduce the investment. If the price is fair and reasonable, an agreement can be reached.

The price evaluation of restaurants is essentially the estimation of the profit potential of restaurants by buyers and sellers. The different assumptions used by the buyer and the seller in the valuation process will lead to a huge difference in the estimated price. Buying a complete restaurant is naturally related to buying part of the assets or management rights of this restaurant. The purchase price of a restaurant with an extremely favorable location will definitely be higher than those with a general geographical location.

Buyers who are going to buy restaurants can evaluate them in many ways. The following are the most common valuation methods: (1). Comparative price of similar restaurants: it depends on the price of similar restaurants.

(2) Income method: focusing on the annual income of the enterprise. Calculate the future return on investment through income.

(3) Replacement or replacement cost: It depends on the cost of replacing enterprise assets in the open market.

Before you decide to buy a ready-made restaurant, you need to investigate it thoroughly. When both parties can meet their own interests through negotiation, they can draw up a sales agreement. The sales agreement should not only specify the obligations and responsibilities of the buyer and the seller in detail, but also stipulate the handling method of breach of contract. The standard sales agreement should also stipulate that disputes between the two parties shall be settled by arbitration institutions. A sales agreement protected by law shall include the following contents:

First, the description of the house: the sales agreement should first list the detailed address of the house, and the description should be as accurate as possible, and do not use ambiguous words.

Second, the purchase price: the sales agreement should list the prices agreed by both parties and list the prices of various items in different categories. The sales agreement stipulates that if there is unexpected loss or the actual situation of the restaurant is different from that when signing the contract with both parties, the final price will be higher.

Third, other terms. Other clauses in the sales agreement should stipulate in detail that the seller must provide the ownership certificate, business license and relevant certificates of the restaurant when transferring the property to the buyer; Hand over well-maintained equipment; The buyer has the right to inspect the building, and the buyer has the right to ask the seller to modify or compensate for violations of building regulations; The buyer has the right to know whether the debts of the seller in business activities have been fully paid off, so as to avoid being forced to pay the debts for the seller after the transfer; Buyers should also know the insurance coverage of the restaurant in detail, judge whether the insurance of the restaurant is sufficient, make clear the uninsured property and premium, and reduce the price of the restaurant as much as possible.

Third, rent someone else's restaurant.

Compared with new construction and acquisition, leasing requires less investment, and it only needs to transform the rented place for a short time to start business, which obviously saves a lot of time; Leasing is much less risky than building or buying a restaurant, and it is more selective and flexible, because if you are not satisfied with the location of the restaurant or restaurant, you can rent another place to develop.

After the lessor and the lessee reach an understanding, the two parties can sign a lease contract and act in strict accordance with the contract. Signing a lease contract should pay attention to the following factors:

1. Property terms: The contract must specify the leased property in detail, and there must be a clear written record of the use provisions; If improvement or decoration is needed, construction can only be started with the written consent of the lessor. The construction cost and ownership can be decided by both parties through consultation.

Second, the terms of equipment: the owner of the equipment should be clearly stated in the contract to prevent the leasing parties from wrangling when the contract is terminated; The person responsible for equipment maintenance must be clearly defined, especially the sanitation, lighting, sewage, water, electricity and gas pipelines in public places, and the property management fee, insurance premium and property tax should be clearly stipulated in the contract.

Third, the lease term and rent terms: the lease term and rent terms are the key terms in the lease contract. When signing a contract, both parties need to make a serious and objective analysis and make a judgment through consultation. The lease term is usually optional and can be divided into one-off lease term and renewal lease term. Restaurant management is quite special, and it takes a long time to invest and recover funds. Both parties should leave room for manoeuvre during the lease period, which is more conducive to cooperation between the two parties. Common forms of rent are: fixed rent, sliding rent, progressive rent, percentage rent, fixed rent plus percentage rent, etc. Both parties should work out a reasonable way to pay the rent through consultation according to the market situation, so as to make both parties profitable.