Three differences between WeChat business and traditional business and six core elements of WeChat new business

In the last round of e-commerce era, the e-commerce platform became a channel for everyone to obtain traffic and purchase traffic from the e-commerce platform. E-commerce companies are more diverted from the oligopoly e-commerce platform to realize business income. The biggest difference between WeChat business and e-commerce is that the field of WeChat business is open. So far, there is no e-commerce platform like JD.COM and Tmall. As long as you have the right model, the right promotion means, the right content and marketing model, you may establish your WeChat business team and WeChat business agent.

Three Differences between WeChat Commerce and Traditional Commerce

First, speed. The speed and rhythm of WeChat business are very fast. At present, no WeChat merchant said that it would take me one or two or three years to start trading and reach a certain amount. Such an operation method will definitely not work in the field of WeChat business. Speed is a very important factor and feature in the operation of WeChat business.

Second, the threshold. Wechat business greatly reduces the threshold for everyone or every organization to enter the business ecology of WeChat business. At present, the minimum threshold of WeChat business in the market may only cost two or three hundred yuan to become an agent of WeChat business. For example, making ice cream only needs 1 18 yuan. Traditional business can only represent a certain amount, but WeChat business fully embodies the feeling of being an ant soldier.

Third, the supply chain. Traditional enterprises also attach importance to the supply chain, but WeChat business emphasizes the supply chain more, because what it needs is a fast WeChat business. This piece not only includes the speed of product from product concept to product packaging design to product production, but also includes the distribution speed and speed of product from WeChat business agent to subordinate agent to end user, and also includes the speed of whole content production.

Six core elements of the new WeChat business market.

1. product: product quality is the core foundation.

After three or four years of development, WeChat business has expelled good money from bad money and gradually returned to the essence of products. Now we find that product quality is becoming more and more important. If the product quality is not good, the product will not be promoted, so it has become a knowledge in the field of WeChat business, that is, the product is the foundation.

2. Mode: The hierarchical mode determines the channel dynamics.

The model design of WeChat business is essentially a profit sharing model. You designed the profit sharing and profit mechanism. How much profit does the company make to support distribution systems at all levels? How much profit will be distributed to management, marketing and wholesale? So this profit rate setting model determines the stability and long-term operation of your model.

3. Training: Systematic training enhances the stickiness of external organizations.

Since the whole management of WeChat business is mostly carried out in external systems, training becomes very important. Enterprises need to form a training system to tell our agents at all levels of WeChat business about the attributes and operational characteristics of WeChat business products and the operational strategies of agents at all levels to develop their subordinate agents.

4. Packaging: Good appearance and good market.

Wechat merchants first sell a face value, which is the packaging of products. If the packaging of the product can't attract the attention of consumers at first sight, then it is difficult to push the product in the circle of friends. Several aspects of packaging design, one is the overall packaging form; Second, the material; Third, color. The core of packaging design is to distinguish products from traditional offline channels.

5. Copywriting: Good copywriting sells well.

Wechat business is a typical model of content marketing to some extent. We can't communicate with consumers face to face. How can we impress him to spend? How to impress him to become a broker? With what? It depends on the copy, video, text and images. Copywriting is the core of the whole operation of our WeChat business. Now all enterprises are a media to some extent, especially the WeChat business. Wechat business itself is a content producer and a media platform.

6. System: The system supports the smooth operation of the system.

Some enterprises will build their own systems, while others will use mature systems in the market. No matter what kind of system is adopted, the system may play a deeper and further role in the operation of WeChat business than our traditional enterprises. The support of IT system is the foundation of WeChat business operation.

Six key points in the transformation of traditional enterprises of WeChat business

First, the new team. In fact, the most important issue for the new team is the concept. We once had a customer who decided to do WeChat business before the Spring Festival. He is a winemaker, and we discussed it for a long time. Up to now, this project has not started, but Wuliangye has come to the front. So there must be a new team.

Second, new products. Because of the nature of WeChat business, we should bring our users and promote our products as a business opportunity. If it is an old product, this user or agent will have an analogy when making agency decisions. So the enterprise I just quoted must be an old product, but with new packaging, the old product has a new look.

Third, big items. The big single product strategy of WeChat business is more obvious than that of traditional enterprises. Since each WeChat business agent can only choose one product in this industry, we will find that the product form will be very simple in the WeChat business system. There may be only one product, and this product should be the ultimate.

Fourth, focus on content. What can support the passion of WeChat business agents at all levels? What can support their motivation to keep learning? What can support the desire of WeChat business to develop subordinates or share with other friends? At this time, the enterprise itself depends on a series of content marketing and content-driven methods. The content we have made not only makes C-end users feel that this product is very good after reading it, but I am also willing to buy it and try it. At the same time, it also makes our agents at all levels of WeChat feel that the future space of this business opportunity is infinite.

Fifth, control the rhythm. The rhythm of WeChat business is stronger than that of traditional business, and WeChat business sometimes relies on explosions. We must sell well at the beginning, and we must follow up quickly in a fairly short time after the start. The first strategy in WeChat business is very important, which is an important reason for us to control the rhythm.

Sixth, redistribution. The distribution of WeChat business is stricter than that of e-commerce. Especially in the circle of friends, your friend may see you send a cake or a food link at noon today, and he may need to receive this product tomorrow or even today. Therefore, the WeChat service has very high requirements on the effect and quality of distribution.