Meet Wang Jingqiu, founder of MIMIQ: Go to the peak slowly, and stick to your original heart silently.

Meeting MIMIQ means "meeting beauty". Adhering to the concept of creating and delivering high-quality life, MQ insists on using natural fabric silk and focuses on continuously improving the quality, comfort and fashion sense of products. Is a fashion brand, committed to making China's silk materials into comfortable and quality products, and spread to the world.

Wang Jingqiu, the founder of the brand, is known as the "Silk Queen" in the industry. Through the unique deductive technique of silk, she made a fashion item that is more suitable for customers.

She uses the oldest silk material in China culture to create a variety of modern styles, such as street feeling, British style, lovely big woman and mature little woman.

0 1. When I met silk, I didn't change my mind.

My love for silk can be traced back to my childhood, with an occasional glance. It is a silk skirt, and time has left traces of years on it, but the exquisite embroidery on it is still vivid. This sense of history and the beauty that can be passed down have left a deep mark on my memory.

When he first entered the fashion design industry, Wang Jingqiu wanted to use natural fabrics: silk, cotton and linen, cashmere, wool and so on. Today, her brand is still using the most distinctive and oldest silk materials in China, and is committed to changing the inherent shape of silk through various textile technologies. In order to adapt to the production of different types of products and promote them around the world.

Since the establishment of the brand, the feedback and love from customers have made her more certain about MEETMIMIQ's style. At present, MQ customers have spread all over the world.

02. Stick to yourself and lead customers.

As for the origin of her brand name, she said it might be "meeting in a dream". Therefore, meeting MIMIQ means "meeting beauty".

In today's clothing industry in China, designer brands have mushroomed, and we still stick to the initial intention of the brand. In the concept of fashion design, she never defined herself. However, "it is more inclined to the combination and collision of tradition and modernity."

However, the brand has a insistence that it must "combine health" to bring comfort to customers. It is precisely because of this that MQ has always been inspired by the continuous breakthrough and innovation of silk materials, and has integrated silk products with fashion culture through unique design and tailoring techniques.

While insisting on yourself, I hope my brand can lead customers and keep making new attempts. She has a unique observation of fashion trends, hoping that her brand can break this solidified barrier and naturally attract customers by sticking to herself.

MQ not only attracts customers with excellent quality, but also expands its market share by combining Internet promotion modes such as celebrity recommendation, live broadcast and WeChat. The annual sales amount of a single store will increase from150,000 in 20 19 to180,000 in 2020. 202 1 year, and the target sales amount is18-20 million.

On the road of adhering to self, MQ has also been recognized more and more at home and abroad. MQ was invited by the Ministry of Culture to participate in the productive protection activities of intangible heritage in 20 16; In the same year, MQ was selected as the international fashion publication "show detail", becoming the first China designer brand selected for this publication in China; In 20 17, MQ won the "Top Ten Most Influential Designer Brands" of Zhejiang Satellite TV's Boss Arrived.

03. About the future, promote in precipitation.

Regarding the future of MQ, Wang Jingqiu thinks that there is a lot of room for improvement and it still needs to be solved.

She believes that her brand should follow the example of Chanel, Fendi, LV and other brands, and improve product quality and design in that direction.

She has a long-term plan for the future development of the brand. MQ will persist in the continuous innovation of diaosi and let diaosi appear in people's lives in diversified forms. Wang Jingqiu said that she hopes to design comfortable clothes that customers can wear on any occasion.

In addition, MQ applies silk materials to bedding, household goods, shoes, hair accessories and so on. Really respect silk, let silk serve people's different needs and inherit ancient culture.

On the road of fashion design, Wang Jingqiu endowed every design work with soul and story. "Some things are given to each other. I give this dress joy, and it will also give me happiness and peace. "

She didn't pursue her so-called career peak, but silently adhered to her initial heart and looked for room for her brand promotion.

"This road is here, I have been on this road. Just go ahead. " Wang Jingqiu said.