What exactly is Bermo Home Textiles?

Company Profile Bermo Home Textiles was founded in 1997, formerly known as Nantong Hongrun Bedroom Products Co., Ltd., and was renamed Jiangsu Bermo Bedroom Products Co., Ltd. in 200 1 year. It is one of the earliest large-scale home textile enterprises in China to set foot in the home textile industry and develop into a leading brand.

After 10 years' efforts, today's Baodi Home Textiles has developed into a well-known enterprise integrating R&D, design, production and sales, focusing on "technology touches inspired life" and is committed to achieving fashionable bedroom products with forward-looking taste.

Bermo Home Textile Factory is located in Nantong Home Textile City, the largest home textile base in China, adjacent to China No.1 Home Textile City. Is a multi-brand enterprise focusing on the home textile industry. Its production and sales scale and comprehensive strength are in the forefront of the industry. The company now has five subsidiaries: Shanghai Bermo Home Textiles Co., Ltd., Fabric Co., Ltd., Nantong Textile Trading Co., Ltd., Nantong Su 'ou Import and Export Trading Co., Ltd. and Nantong Federal Hotel, which owns "Bao".

The company attaches great importance to scientific and technological innovation, and has set up R&D centers in Shanghai and Nantong respectively, aiming at transforming traditional industries through science and technology and improving the scientific and technological content of products.

In strict accordance with the standards of modern enterprise system, combined with its own reality, the company constantly standardizes enterprise management, and has successively passed the ISO900 1:2008 quality management system certification and China environmental product mark certification, and won the honors of "National Inspection-Free Product", "Jiangsu Famous Brand Product", "Jiangsu Famous Trademark", "AAA Top Credit Enterprise" and "Consumer Trustworthy Enterprise".

"Colorful Life, Baodi Home Textiles".

Baodi advocates the life philosophy of "life is colorful, and life is colorful", and is committed to pursuing the combination of classics and fashion, so that products are always in the leading position in the industry and lead the trend.

Breguet's design concept comes from Italian romantic style, and its products are divided into nine categories and five series, namely: kits, one-piece combinations, quilts, pillow cores, mattresses, blankets, ornaments, summer products and wool bath towels; Wedding in Xizhifang, The Honor of Milan, Lake Como, The Covenant of Pisa, Venice Boat Series.

Products are sold to the United States, the Middle East and other countries and more than 0/00 large and medium-sized cities nationwide.

The company adopts the marketing mode of chain monopoly, and its marketing outlets are all over the country. At present, there are more than 500 specialty stores and shopping counters in China.

After several years of development, Breguet has made unremitting efforts, especially in the terminal field, and has achieved considerable scale.

Home textile enterprises are entering a new era of two-dimensional expansion in depth and breadth, which puts forward higher requirements for enterprises.

In the face of new opportunities and challenges, Breguet will stand at a new starting point, be unique in this era of blooming flowers, and continue to write new glories closely around the brand strategy, relying on good management advantages and perfect service system.

Bermo background

In the middle of last century, in his youth, Lu went to Ber (Bergamo) to look for textile technology, and met a lovely folk artist from Ber (Bergamo). They shared the same interests and became friends.

During the acquaintance, Lu not only learned exquisite textile technology in his youth, but also creatively integrated local rich art, architecture, music and religious culture into every textile work.

After returning to China, he often missed Colleen in Ber (Bergamo) and told the story of him and Colleen to future generations, and the technology was passed down from generation to generation.

Lu's descendants miss their source of drinking water. In memory of Collen, a good friend of Bergamo's ancestors, they chose Bermo, where they met, as their professional name.

"Bermo" absorbs the essence of "Ber" in style, and combines the crystallization of Chinese and western textile technology, which not only embodies the perfect tradition and technology of Italian textile, but also embodies the textile technology of China to the fullest.

Brand honor

In 2006, Bobo Home Textiles passed the international quality management system ISO900 1:2000 standard certification;

In 2007, the credit rating Committee of Jiangsu Dongyu International Consulting and Evaluation Co., Ltd. rated it as AA credit rating;

In 2007, Bobo Home Textiles passed the international environmental management system ISO 1400 1 certification;

In 2007, he obtained the international wool mark certificate;

In 2008, Baodi trademark (registration number: 193 1653) was recognized as a well-known trademark in Nantong.

In 2008, Baodi trademark (registration number: 193 1653) was recognized as a famous trademark in Jiangsu province.

In 2008, the credit rating of Baodi Jiangsu Evergrande was AA of Yin Yin Company;

Jiangsu Far East International Appraisal Consulting Co., Ltd. has a credit rating of 20 10 AA;

20 10 Breguet home textile "AyA0 18 1 fabric" was selected as the trend product of "20 1 1 China Household Textiles Fashion Trend" by the Fashion Trend Research and Promotion Studio of China Household Textiles Industry Association.

20 10 Baodi home textile design studio won the award of excellent home textile design studio in 2009/20 10.

In 20 10, Breguet Home Textiles sent quilts worth 65,438+10,000 yuan to Aibo, Nantong Red Cross Society.

Brand positioning Ber, Lombardy is an Italian province famous for its textile equipment, and Milan is the capital of Lombardy, which is a veritable "dream workshop" of world textile technology.

If Italy is the country of clothing in the world, Lombardy is the country of Italian textile, clothing and fashion.

Lombardy has all the elements of the textile production chain, and most of the textile equipment is made in Lombardy.

Ber is located in the southern hills of northern Italian Alps and is the capital of Ber province.

It is a mysterious and romantic city with a long history, and its art, architecture, music and religion are fascinating.

The old city is an ancient town, with medieval streets all over it, full of mystery; The new town is a modern new town with one of the most beautiful squares in Italy.

Walking in Ber in the warm sunshine, the streets along the way are mostly narrow and narrow, but they are all clean and have a unique charm. Romantic Italians and tourists from all over the world are also polite and make people feel comfortable.

There is a castle-like cathedral on the mountain, and there is a cross pattern made of stepped bricks under the church passage, which attracts many tourists to stop and watch. Is there a string machine in it? Is there a mysterious and ancient story hidden? We don't know.

In Bergam, a small town full of life and texture, stories are everywhere, and a little inspiration will come out at any time! Once, I met several old European textile machines in a street, and everyone stopped to take pictures. It turns out that this place is a textile museum.

It is not difficult to understand that this is the cradle of Italian textile industry.

Breguet home textiles, on the other hand, have won the essence of "Ber", combined with the crystallization of Chinese and western textile technologies, and "refined by technology" in technology, integrating oriental culture with Italian customs, triggering an inspirational life and keeping fashion style forever.

company qualification

Bermer's factory is located in the third largest home textile production base in the world, adjacent to China International Home Textile City, with a construction area of over 20,000 square meters, and now has more than 800 sets of various production equipment.

The scale of the company is expanding year by year. At the end of 2005, the company purchased more than 40,000 square meters of land and opened a new factory in the Economic Development Zone with convenient transportation. Now it has been put into use. Federal Hotel, a star-rated hotel invested in 2005, has made the company a production office base with complete functions, advanced equipment and elegant environment, integrating R&D, production, logistics, training and staff recreation.

investment policy

Return on investment analysis

: Mega-cities above the provincial capital level, with an urban population of over one million, 1-2 berths and an area of 100 square meters, with annual sales of over 2.3 million yuan and annual net profit of over 520,000 yuan;

Class B: Cities above the prefecture level, big cities with an urban population of 500- 1 10,000 yuan, berthing lots 1-2, with an area of1000 square meters or more, among which middle-grade lots 3-4 have annual sales of more than10.5 million yuan and annual net profit of more than 340,000 yuan;

Class C: Class I berth lots with an urban population of 200,000-500,000 and an area of more than 80 square meters in large medium-sized cities above the county level, among which Class III berth lots in Class B have annual sales of more than 6,543,800 yuan and annual net profit of more than 230,000 yuan;

Class D: a small city with an urban population of 6.5438+0-200,000, with a berth area of Class I and an area of more than 60 square meters, of which Class C is Class II, with annual sales of more than 600,000 yuan and annual net profit of more than 6.5438+0.2 million yuan, and Breguet has the right to join.

1, the exclusive right to operate the regional market;

2. Assist the shops in field investigation, site selection, negotiation and risk assessment;

3, unified store image planning and design and decoration guidance;

4. Tailor-made marketing plan and new store commodity configuration;

5. Strong promotion and advertising support;

6, mature store management mode output;

7. Regular professional guidance and training;

8. Preferential return policy;

9. Professionals assist in market development and maintenance.

Profit guarantee, solid quality guarantee:

It has passed the ISO900 1/2000 quality management system certification, is a "consumer trusted enterprise", has a special R&D center, a large number of excellent development and design personnel, absorbs foreign advanced technology and keeps innovating, and has five series of more than 100 yuan.

Perfect brand image:

Professionals design the store image, unify the decoration requirements, and agree to design posters, picture books and other graphic publicity materials.

Pragmatic market research:

Have a strong and perfect information platform, conduct field research on the market, and analyze the feasibility of the relevant location and market competition environment of specialty stores to ensure the successful introduction of brands into the market.

Multi-faceted training:

Effective training for franchisees: product expertise, product display, store operation process, member management, promotion operation management, etc. , and regularly hold large-scale training meetings.

A feasible plan for one year:

Plan the company's opening or promotion activities, and hold large-scale national promotion activities regularly to enhance brand awareness and expand market share.

Long-term effective marketing guidance:

Always pay attention to the operation of franchise stores, regularly send marketing directors or sales directors to make marketing diagnosis for customers, adjust marketing strategies in time, and ensure the benign operation of franchise stores.

Perfect safeguard measures:

For the backlog of non-performing inventory, the company will provide timely and feasible effective solutions to help customers decompress, avoid the risk of untimely capital circulation for you, and ensure the benign operation of franchise stores.

A brand-new incentive system:

If the target is exceeded, the company will give a certain percentage of rebate, and the company will reward the specialty stores (offices) that earnestly implement various specifications once a year.

Huge brand network:

You can * * * enjoy the popularity and reputation brought by the famous brand "Breguet" in the commercial network of major cities in China, and have a fast-growing and stable customer base of Breguet members.

Humanized regular return visits:

Pay regular visits to franchise stores, give guidance and suggestions on product display, sales strategy, employee management and other issues during their operation, and assist in store management.