Traditional Culture Encyclopedia - Traditional customs - How to attract guests on the first day of the opening of the snack bar?

How to attract guests on the first day of the opening of the snack bar?

Thanks for the invitation: see this question, suddenly feel a personal experience, the small store is to do fruit business, for the demand for foot traffic is very big, so here to give some of their own advice, I hope to help you!

First, I think it is the problem of site selection. This is a traffic is king of the times, whether you do online or physical stores, any can not escape the traffic! Physical store traffic in your brand or store is not well-known enough can only rely on the location and channel diversion! We have been looking for a store for half a year, basically the city we are familiar with have finished running! We are doing fruit business, so the final consideration is to avoid the traditional farmers market, because they are cheap, most of the middle-aged and elderly people to go, our fruit store has no price advantage; avoid large supermarkets, the flow of people did not have more people; the last site in the new city supporting less area, but the new city does not mean that it is the low-end and fewer people in the area, we are here in the new city is the center of the residential and business location! So we looked for a commercial street near the Greenland, in the brand and the product does not have much advantage when choosing a better location can bring part of the flow of dividends!

Maybe there are small partners questioned, you are in the green such a place store rent is expensive? First of all, it is indeed more expensive than some out-of-the-way places, but will be cheaper than some traditional commercial centers! We here some traditional commercial centers around the store are basically three hundred a square, but the green this side is basically not up, the district just handed over a period of twelve buildings, the second phase of the October this year will be handed over, coupled with next to a number of neighborhoods and offices, even if I'm next to the current situation although the market needs to be fostered, but belongs to the emerging middle and high-end market, it is still very worthwhile to hold on to, coupled with the green and the surrounding a number of Subdivision are big developers, it is still worth it! So the positioning and consumer target groups need to be very clear! We did not choose the traditional commercial center with some of the old city! This is the first step, very critical, directly depends on what kind of products you can sell out later, what kind of price you can sell, but also on behalf of your later after the opening of the store how much foot traffic and quality. This is what we say the store natural into the store, with your store address!

The second point is that we said the channel diversion. I can say this, any industry doing business, there will be channels! What is the matter channel? It is the source of your store customers, where this customer comes from! Why do channels? The main reason is still the number of stores to improve! Sales = the number of stores * turnover * unit price, you do not even enter the store do not have to consider sales! Let's say we sell clothes in the mall, is the G2000 business suit, then our consumer group may be more than 20 years old to more than 30 years old business people! So our products are consumed by the population within this group, then we have to analyze, this type of customer where? That's right, in some office buildings, that run office buildings is an important channel of the G2000. But the significance of the channel will be diluted by the strength of the brand, the better the brand, the weaker the dependence on the channel, the worse the brand awareness, the more dependent on the channel! There is also a possibility that the market downturn is very strong, the competition is very strong, the original I do not need to run the channel, I store sales can have a lot of customers to consume, but because of the market environment, because of the fierce competition I now have no way to go channel!

Each industry has each industry's customer channels, as just said the G2000 business suit white-collar is their consumer groups, office buildings are more important channels; but if you are selling steel, that large-scale projects is your channel, you have to look for some of the construction company's project manager! So to do a good job of attracting traffic to the store, the channel must find the right channel, this channel is indeed an important source of their own customers! Of course the concept of suitable there is an important indicator is whether you can operate! For example, if you are doing building materials, the owners of the neighborhood is a channel, home improvement company is also a channel, large-scale engineering is also a channel! But these three channels are also very different, cell owners channel you go to the community to find, the community to run hard a little bit may be successful to bring into the store, this channel is more on the subjective efforts; home improvement company channel is the need for the interests to tie up the home improvement company, because the home improvement company is the need for profitability is the need for his own company is responsible for, so the interests of the standard they need to consider; large-scale engineering projects, that's even more will be! Relationship, relationship is very important to approach, of course, they also need to make money, but do not matter to the project may not even see the project director! So although there are many channels for each industry diversion, to choose the one that suits you!

Speaking of diversion channels, there is one of the most important is what the industry general channels do not know if you have to maintain! It is the old customer channel! What is the old customer channel? That is, you have consumed here to cooperate with the customers! Why they are important, the first is because they have cooperated once, and is a successful cooperation, those who cooperate with the unpleasant customers do not harass him! You have established a preliminary mutual trust, so the second time is easier to deal!

The second is the problem of transfer orders, old customers with good nature will introduce new customers, so it is also a very important source of new customers!

The third is the cost problem! An unfamiliar customer, if FMCG there is random consumption, the cost of unfamiliar customers in terms of customer selection; if not FMCG, the cost in terms of you to persuade the customer, there are many times to maintain the cost of money; and the old customer these costs will be reduced to almost negligible, because you have already been sold once or more!

So, be sure to maintain a good old customers, this is your business is poor, the market environment is not good, more than others to last a few days of the biggest rely on, and this few days will determine you can see the dawn or die in the darkness before the dawn!

After these channels, that corresponds to these channels I have to use what kind of policy to attract them! For example, your company to buy my clothes I give 95% off, and then upgrade a little bit three people to buy together I give 10% off, in fact, these policies are all the same! Find the right channel, in-depth to operate! To remember a word, the operation of the channel is to require deep plowing and time to transform, basically there is no you do today today have a big return on the channel!

Thanks for watching, I hope this helps!

The first part of the opening of the store is to attract traffic nowadays is the use of streaming media to release a large number of diversion messages suggesting that jitterbugs released with promotion in the local area will be able to guide the customers to consume

The opening of the snack bar how to attract guests.

1. In today's society all walks of life will show their skills before opening, the first opening will do so that customers can gather a certain popularity.

2. Snack bar profit margins will not be very large, can be used to consume to a certain amount, and then the first consumption are discounted, so that can also guarantee the cost, but also earn a good reputation, now the community, the first hit is very important.

3. If you know how to operate a good snack bar, then let a week or a few days before the opening of the free food, but must limit the number of people, if they are free, others in the case of white food, it will make you lose a lot.

4. Remember a little business and reputation is not red-hot before you can not handle the card business, because others do not know the flavor of your snacks, but also do not know your character, the above points are my personal opinion, share the end of the hope that everyone likes to forward.

Small store opened on the 1st day, to attract people or customers, in the financial conditions allow, first of all, in the opening of the pre-opening of the use of the two local media platforms to do a good job of publicity (preferential measures, special goods, to attract the eyes of consumers initiatives). On the opening day, a band or talent show can be invited. You can also hold a raffle (to achieve consumption of more than how much to meet the requirements of the raffle conditions, of course, the content of the prizes should also be attractive). The day to attract traffic is not a problem, the question is how the subsequent long-term operation can stabilize the increase in consumer groups, which is the ultimate fundamental interests.

Can engage in some promotional bar, you can send coupons or do publicity at the door to attract customers.

At first, you can attract more people to try your craft, and use your craft to hold on to customers.

Hey repeat customers will be more

First of all, clarify your purpose, is it necessary to publicize? Or do you want to increase membership?

Center around the purpose, according to your cost budget, activity planning.

The form is not really important, it is just to let the other side get the benefits, now are not profitable.

Good luck with your business.

First: we have to do a good job of promotion, first of all, the first opening, we can eat the store's main products, and then send a little snacks or drinks to customers.

Second: the door to the display rack, so that passing guests to understand your products, or at the entrance to the intersection of the traffic flow of the lot to send flyers, so that people passing by to know that you are here, the new store opened.

Third: the opening will have to get some atmosphere out of the poster ah, spotlights ah, balloons? The first is to create a new atmosphere, and the second is to create a new atmosphere, and the third is to create a new atmosphere.

Fourth: For example, the customer to eat a thing, the second time to eat the same thing, we only use a symbolic charge of 1 yuan, but the provisions are limited to eat in the store, do not support the packing.

Fifth: set up a lottery, such as eating a thing, we can draw a prize, the prize can be set to eat for free for three days (the store at random a product), or five days.

Can engage in some promotional bar, you can send coupons or do publicity at the door to attract customers.

At first, attract a little more people to taste your craft, and use your craft to hold on to customers.

Hey repeat customers will be more