Traditional Culture Encyclopedia - Traditional customs - What is marketing and what is sales?
What is marketing and what is sales?
1. Marketing is a subject about how enterprises discover, create and deliver value to meet the needs of a certain target market and gain profits at the same time. Marketing is used to identify unsatisfied demand, define and measure the scale and profit potential of target market, and find the most suitable market segment for enterprises to enter and the market supply suitable for this market segment.
2. Sales refers to the act of providing products and/or services to a third party through sales, leasing or any other means, including related auxiliary activities to promote this act.
1. Marketing is a systematic project, and there are four main links supporting the whole marketing system.
The first link: products
The second ring: profit model
The third ring: sales channels
The fourth ring: communication channels
2, sales, is a kind of accumulation of time, professional knowledge, practical experience, industry contacts. Different salespeople represent different product values. Sales is a mirror to improve the quality of life.
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