What are the new retail channels?

New retail is a technology-driven retail format, which integrates online and offline consumption channels to provide consumers with a more convenient and personalized shopping experience.

New retail is a data-driven pan-retail form centered on consumer experience. Relying on big data technology, retailers can obtain accurate data of a large number of users and drive the reconstruction of the relationship between "people", "goods" and "field".

The purpose of new retail is to meet the diversified needs of consumers. By investing in the construction of stores, e-commerce, community, private domain and other marketing systems, we can open up online and offline, cover all the contacts of consumers, tap the potential value of consumers, reduce the cost of obtaining customers, improve service quality, and finally improve customer unit price, repurchase rate and retention rate.

The new retail was put forward by Ma Yun at the Yun Qi conference in June, 20 16. After that, Ali also made many attempts, including "unmanned supermarket", "box horse fresh" and "Tmall shop".

The concept of "new retail"; 2065438+March 2007, Suning Zhang put forward the concept of "smart retail" at the "two sessions"; In July of the same year, Liu published the article "The Fourth Retail Revolution" in Caijing magazine. According to the actions of JD.COM and Tencent, its essence should be the concept of "unbounded retail".

New retail is simply a new logistics sales model.

What is omni-channel new retail?

The omni-channel retail model is a retail model that integrates online and offline channels, including online media, social media, mobile terminals, physical stores and other corporate marketing channels, providing consumers with an undifferentiated and consistent retail model.

New retail is simply a new logistics sales model.

Third, the outbreak of retail species has spawned more forms of services. Finally, it can be summarized as: user-centered, online and offline omni-channel access.

What is omni-channel retail? Omni-channel retail is the improvement and perfection of retail industry.

Provide customers with an undifferentiated buying experience. Personally, omni-channel is more of a commercial channel. From single channel to multi-channel to omni-channel, the sales channels change more. New retail is a business model; The core is: people, goods and fields.

What are the three modes of new retail?

1. The three modes of new retail are: the combination of online and offline and logistics, and the integration of goods and logistics channels. Provide experiential consumption services in a wider range and realize consumption scenes.

2. Experiential consumption and personalized service are integrated into consumers' lives. With the obvious difference in consumer demand, some personalized and innovative consumption patterns will be more popular, such as the buyer's shop model of niche brands. With the optimization of consumption experience, consumers' purchasing power will increase and enterprises will benefit from it.

3. The agent cloud warehouse mode hierarchical sales mode is the earliest mode. It is based on the agency level set by the distribution of retail profits of products, and is established on the basis of rich profits and operational efficiency.

What is omni-channel new retail?

1. Omni-channel retail model is a combination of online and offline channels, including online media, social media, mobile terminals, physical stores and other corporate marketing channels, providing consumers with an undifferentiated and consistent retail model.

2. The new retail is simply a new logistics sales model.

3. Third, the outbreak of retail species has spawned more service forms. Finally, it can be summarized as: user-centered, online and offline omni-channel access.

Which industries will use the new retail model?

Weak online e-commerce: Most supermarkets and convenience stores have been offline for decades, with very strong operational capacity and limited stock growth. It is necessary to develop a new business growth point-e-commerce platform. Service: under the new retail, the physical store covers 3 kilometers around and delivers it in 30 minutes; Online ordering, store pick-up, express delivery, etc.

Convenience Stores Nowadays, many convenience stores are operating in combination with the new retail model, skillfully using online capabilities to provide residents with various products, so that they can base themselves on the community and intelligently online their products, thus realizing lightning delivery, daily delivery and other services to meet the needs of consumers. Cross-border e-commerce.

Stock market: supermarkets, cross-border e-commerce, convenience stores, maternal and child, fresh food, cosmetics and other new retail models; Incremental market: new retail in pet, beauty industry, catering and tourism industry. If it helps, please adopt it.

For example, Xiaomi House creates a high-frequency consumption scene. The unique advantage of new retail is "reconstructing people and goods yard", which breaks the limitation of time and space. Consumers can buy any goods in any channel, at any time, at any place, by any payment method and by any delivery method.

What changes have the new retail brought to the retail industry and what are its characteristics? In my opinion, compared with traditional retail, the main characteristics of new retail driven by new consumption and new technology are: First, online and offline connection, and e-commerce is connected with physical stores, which means that e-commerce is not much different from physical stores.

The era of pure e-commerce is coming to an end, and the form of pure retail will also be broken, and new retail will lead the new business model in the future.

What are the good platforms for the new retail platform?

The new retail e-commerce platforms include Pinduoduo, Ji Yun, Jingxi, Gome Store, Tmall, Box Horse Fresh, Famous Products, Netease YEATION, Global Catcher and Super Species.

Box Ma Xiansheng: It is a new retail format for Alibaba to completely reconstruct the offline supermarket. Consumers can go to the store to buy, or they can place an order in Box Horse App. Shopping in Ding Dong: It is a self-operated fresh-keeping platform and a life service APP that provides delivery service.

Tmall's new retail experience platform relies on Tmall Interactive Alliance as the carrier, providing a better cooperation and interconnection platform for brand retailers and technical service providers. Merchants can find the most cost-effective technical solutions on the platform, and technical service providers can also create products that best meet customer needs through the platform technology pool.