What are the advantages and disadvantages of social e-commerce and traditional e-commerce?

Traditional e-commerce distributes traffic through the platform, and users also aim at consumption, while social e-commerce needs sellers to drain themselves. However, if social e-commerce is operated properly, the transformation will be much better than the so-called traditional e-commerce, with better consumer stickiness and higher repurchase rate, while the traditional e-commerce has poor consumer stickiness and low repurchase rate.