How to do some of the enterprise network promotion what promotion methods

There are many ways to promote the network, different methods have their own advantages and disadvantages, and often need a variety of methods to use a combination of methods can not simply use a method, and the network is a virtual world, in the end, which combination of methods is most suitable for their own, the most effective need to carry out long-term testing, and then increase the investment in this combination after finding the effect of the amplification, so that we can achieve twice the result with half the effort.

Compared with traditional advertising, online advertising has great advantages, such as a wide range of dissemination, not subject to time and space constraints, interactivity, quantifiable effects, effective monitoring, placement flexibility and targeting, a variety of carriers such as text, voice and video, relatively low cost.

Familiar with the promotion of enterprise website pushers slightly know: search engine optimization is the most basic way of enterprise website, then, in addition, the enterprise more commonly used free promotional methods what else?

1, the use of SEO for promotion

Search engine is one of the wonders of the Internet, it makes it easy for viewers to find their own information in the Internet this big ocean of information, but also to the information providers to provide a wide audience, targeted and efficient way to publish, more and more companies and individuals are through the search engine to find new customers, the use of search engine advertising or through search engine optimization (SEO). More and more companies and individuals are using search engines to find new customers, using search engine advertising or through search engine optimization (SEO), so that their website in the search engine rankings in order to increase the likelihood of customers to find and visit the site.

Also, search engine advertising involves paying the search engine for the advertisement, and there are generally two types of advertisements, fixed-pay and bid-ranking.

Fixed payment is by year or month as a unit, on a fixed advertising space or a fixed range of advertising space to pay; bidding ranking is based on the selected keyword bid, the ranking of its website, the higher the bid the higher the ranking of the front, and according to the number of clicks charged, the more common Baidu Bidding, Google Bidding, 360 Bidding, and Sogou Bidding (see the specifics of the Haixiang Ma blog "What is Baidu Bidding? Blog "What is Baidu bidding? What is the difference with the traditional media" related to the introduction).

In the face of fierce competition in the market, the existing website SEO optimization, Ma Haixiang think it is very necessary.

2, corporate blog marketing

Web2.0 concept represented by the blog has a very good interactive and communicative, very conducive to the participation of netizens and the play of creativity, so the enterprise can also be through the form of corporate blog for internal and external communication to achieve the enhancement of customer relations, to improve the effect of business activities.

Corporate blogs should be set up at the beginning of the establishment of the rules and guidelines for publishing, including not to disclose confidential information, not to publish information that may jeopardize the company's reputation and so on, in order to reduce the risks that may exist in corporate blogs.

The network marketing value of the corporate blog is mainly reflected in several aspects: can directly bring potential users, for users to obtain information through the search engine provides an opportunity; can easily increase the number of links to the corporate website; blog is one of the ideal ways to establish an authoritative brand effect of the site (see Ma Haixiang's blog, "how to build an influential corporate blog" related to the (For details, please refer to Ma Haixiang's blog "How to build an influential corporate blog".)

Enterprises can cooperate with Sina, Sohu, NetEase and other portals to open their own corporate blogs on their portals, is also one of the ideal ways to establish the brand effect of the authoritative site.

3, network news marketing

Network news marketing, also known as soft marketing, that is, the enterprise through a certain news planning, news in the form of describing the product, brand or business, to attract consumers.

Internet news marketing has distinctive dual attributes: compared with advertising, it has news attributes, with hot topics or news events into the association with the brand information, the use of a large number of data or facts for the delivery of information; compared with the news, it has advertising qualities, the title positioning and the description of the content are associated with the brand information to produce advertising communication function.

Internet news marketing is both readable and credible, with great influence and impact and high social attention.

In Ma Haixiang's opinion, the advantages of network news (soft) promotion are mainly manifested in two aspects:

On the one hand, the investment in soft promotion is relatively small, compared with the promotion budgets of tens of millions of dollars for hard advertisements, the cost of soft promotion is almost negligible.

On the other hand, the user's acceptance of soft ads is high, carefully packaged soft text is often very easy to attract the eyes of consumers, enhance product sales, improve the reputation of the product, to achieve the purpose of branding (specifically check out the blog of Ma Haixiang, "how to write a soft text title is attractive" related to the introduction).

4, free software marketing

Enterprise network marketing aims to promote their products, and low-cost and efficient promotion of products is an important way to release a free software, netizens are happy to download the use of free software, but also happy to disseminate and share the use of free software tips, if the enterprise through the way of free software in the early stages, to obtain a large number of users, then you can Through all kinds of methods to tap the commercial value of these users, to realize the enterprise charge software sales.

For example, companies can develop a class of free software or free application services for individuals, can be hooked up to Facebook, happy, school and other SNS communities or automatic synchronization of microblogging software, to attract a large number of related users to use, these people will leave their phone numbers and emails when they sign up, through these information to contact them to tap deeper business opportunities.

The best free software is Google, Google has a full range of free software, famous free software including: Gmail, GoogleEarth, Google Pinyin, etc., in the Gmail free software, you can only use Google's domain name, corporate users want to use Gmail, we have to use the fee-paying GoogleApps enterprise application suite.

By the same token, GoogleEarth itself is free, but to use high-resolution printing or import data, you have to use the paid professional version.

If a company doesn't have paid software that corresponds to free software, it can still utilize free software for marketing purposes, such as the example of Google Pinyin input method, which is free and doesn't have a paid version, but Google Pinyin comes bundled with the Google toolbar, and also bundled with Google Search, and the newest version of GoogleEarth also comes bundled with the "Google Software Featured Manager", thus promoting their core or paid products through popular freeware.

5, network advertising and marketing

Simply put, network advertising is advertising on the network, that is, the use of advertising banners on the site, text links, multimedia and other methods, the form of advertising on the Internet.

Compared with traditional media advertising (newspapers, magazines, TV, radio), online advertising has unique advantages, such as fast dissemination, precise positioning, quantifiable evaluation of the effect, low price, etc. Therefore, the online advertising market is growing rapidly at an alarming rate, and the utility of online advertising is becoming more and more important.

The main forms of online advertisements are as follows:

(1) banner advertisements;

(2) text link advertisements;

(3) content-relevant advertisements, where the content of advertisements is combined with web pages, updating the web page's content rather than the advertisements;

(4) pop-up advertisements.

Through GoogleAdwords and Baidu promotion and other products, enterprises can network promotion to broaden the traditional software sales, for example, users search for keywords of an industry problem, in the search results show enterprise-related solutions and products, or in some well-known blogs or websites to do content-related targeted advertising, will be interested in the content of these users attracted to the enterprise's relevant The product page can also realize the low-cost network marketing.

If the ads are well optimized and the budget is well allocated, the ROI (return on investment) will be very high.

6, QQ marketing

QQ marketing is a means of promoting products and brands through the instant messaging tool QQ. Instant chat as a major application of the Internet, the importance of its growing prominence, the early QQ knowledge of the tool for information transfer between individual users, and with the popularity of QQ in the morning area, QQ marketing has increasingly become a topic that can not be ignored (specifically check out the Ma Haixiang blog, "the use of QZone to do off-site promotion of the 10 skills" of the relevant introduction).

The general application of the way is, in the enterprise website set up online QQ function, so that potential users if interested in the product or service, will take the initiative and online business contact, due to the low cost, by the net name of the favorite.

7, forum community marketing

Forum marketing is the use of forums such as network communication platforms, through the text, pictures, video and other ways to publish information about the company's products and services of a network marketing activities.

Marketing in the forum, generally can not directly introduce enterprise products and services, it is easy to be deleted by the administrator of the ads.

In some well-known community to engage in some activities, the formation of online and offline interaction, regularly held online meetings or offline promotional meetings, the exchange of some of the popular development of technical knowledge or application of knowledge, through the participants enrolled in the entry of the phone and other contact information, looking for business opportunities related to their companies (see Ma Haixiang's blog, "local portal forums or website traffic diversion methods and techniques," the relevant introduction).

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8, viral marketing

The "virus" here does not mean the spread of malicious viruses, but refers to the release of useful, novel, interesting, fun, and product-related information, so that the target customers take the initiative to disseminate, with the help of word-of-mouth, through the interpersonal network, so that the information spreads like a virus, thus realizing the purpose of rapid dissemination of product information. The goal is to realize the rapid spread of product information.

First of all, it is necessary to create a "virus" that is attractive, easy to spread, and can be effectively combined with the product; secondly, it is necessary to find an infectious target group, and to find efficient media for spreading the "virus" (e.g., large communities, forums, video sites, etc.), and through them to spread the "virus" to the target group. Secondly, we have to find a target group that is susceptible to infection, and find efficient media to spread the "virus" (such as large communities, forums, video sites, etc.), through which the "virus" will be passed on to more people, which is a difficult promotion method to implement, but if it is successful, the effect is definitely the best.

In addition, Ma Haixiang suggests that we can also provide free e-books, free e-magazines, free greeting cards and other content, through these services, to provide "public service" services, incidentally publicize the corporate website, e-books, the content should be unique, the content and form of the greeting card to let the customer feel warm, so that the character of the virus, so that the customer automatically The content of the e-book should be unique, and the content and form of the greeting card should make the customer feel warm, so that it has the characteristics of a virus, so that the customer automatically help you spread widely.

9, mass mailings

Advertising mail is currently most of the spam, causing Internet users to resent, but if the mass mailings are done well, the effect is very obvious, a few hundred dollars to get hundreds of millions of e-mail addresses, the cost of ultra-low, almost close to zero cost, if you can bring a customer through the mail, you earn back.

Mail mass mailing, it is best to send to targeted business addresses, or their own customers, so as to be targeted.

How to do a good job of mass mailings? Ma Haixiang recommended three ways to improve:

(1), e-mail title attractive, simple and clear, do not look like a scam.

(2), e-mail content in HTML format, the layout should be clear.

(3), the content of the mail so that people read it and have an urge to take action.

10, event marketing promotion

Event Marketing (EventMarketing) is the enterprise through the planning, organization and use of news value, celebrity effect and social impact of the characters or events, to cause the media, social groups and consumer interest and attention, in order to improve the visibility of the enterprise or product, reputation, set up a good brand image, and finally It is one of the advanced marketing promotion methods to promote the sales of products or services.

Event marketing, can be a business with an event topic hype, expanding the visibility of the enterprise, the enterprise can also take advantage of the activities of the website, if the enterprise has the strength, you can also plan a network of activities, the joint influential website to promote together.

In the Internet era, with the escalation of market competition, enterprises by grasping the law of the news, create newsworthy events, so that this news event through the traditional media and network media dissemination of event marketing has been very popular.

Event marketing has a business purpose, but this purpose is usually hidden, and a lot of smart event marketing even makes consumers not feel that it is doing promotion at all.

Often event marketing will use an event to carry out targeted marketing communications, which not only hides their promotional intentions, so that the public can easily accept, but also to avoid the interference of the media diversified noise, which will enhance the attention of the enterprise brand, saving promotional costs.

Whether it's with the help of existing events or planning your own events, event marketing should be centered around the same theme from start to finish.

In the marketing process, marketers should be keen to seize the public's attention to the hot spots and creative docking, from the perspective of consumer interests and social welfare, newsworthy communication through the event, the excellent quality of the product, service and creativity to their own and potential customers, so as to establish brand reputation and a good image of the enterprise.