The Design of the Expression Pack of Minority Traditional Culture: the Purpose and Foundation of Miao Studies

China is a multi-ethnic country with a long history and a wide distribution of ethnic groups. The artistic elements of different nationalities and times contain different aesthetic tastes, ideals and pursuits, showing different national personalities, national psychology and people's different pursuits of self-realization. In modern design, the localization design of products meets the emotional requirements of different nationalities for national identity and national identity, and is an objective reflection of different cultural characteristics of national characteristics. However, due to historical reasons such as language and transportation, there is a lack of sufficient communication and understanding between ethnic cultures, which has caused a certain degree of estrangement between artistic elements of various ethnic groups. Since the founding of New China, especially since the reform and opening-up, the exchanges between ethnic groups have become increasingly frequent. At the same time, people begin to highlight the local national characteristics as much as possible when packaging products, and the products designed by packaging will show more connotations and cultural details, thus gaining greater market benefits and being more competitive in the international market.

So what are the design elements of Miao costumes? Miao costume pattern elements are the concentrated expression of a famous nation's cultural tradition and aesthetics. Only by extracting the essence of these national elements and applying these cultural essences to modern packaging design can modern packaging glow with fresh vitality. National culture is a nation's style, habits and cultural characteristics. The national characteristics in packaging are the visualization, concretization and representativeness of national culture in commodity packaging and commodities. Being close to and in close communication with consumers in cultural psychology is one of the important factors that cannot be ignored in packaging design. Excellent packaging not only has its own function, but also has an influence and promotion on consumption.

Miao costume pattern elements are elements with unique artistic beauty in modern packaging design. Giving full play to its advantages can enhance the competitive advantage of Miao costume pattern products in the international competitive market and make our national culture and products widely spread and developed. When modern packaging design is integrated into the unique customs of Miao costume patterns, it should be based on the interests of consumers, so that packaging products have dual characteristics of practicality and artistry, thus effectively guiding the improvement of consumers' aesthetic consciousness. This is an era of highly developed information technology, and the continuous application of various scientific technologies has played a positive role in promoting the overall development of modern flat packaging design. However, with the constant impact of some western cultural elements, China Miao costume pattern art is facing great challenges.

As a designer of modern graphic packaging, we must give full play to our rich imagination and innovative consciousness, so that the design elements of China Miao costumes can be better reflected in modern graphic packaging design. The introduction of Miao costume pattern elements into modern graphic packaging design has certain reference significance, both from the commercial point of view and artistic thinking. In the design process, China Miao costume pattern elements are actively added, which embodies an aesthetic taste and value. Designers can make their products more spiritual by introducing the elements of China Miao costumes, and the overall value has been improved to a certain extent.