Why is Issey Miyake so hot now?

Issey Miyake (April 22, 1938 -), Japan's famous fashion designer, he is very rich in craftsmanship and innovation in clothing design and exhibitions known around the world. Subsequently, he created his own brand, which is rooted in Japanese national concepts, customs and values, and became a world-renowned world-class fashion brand.

His fashions have always been designed in an unstructured mode, free from the traditional Western modeling patterns, and creative with deep reverse thinking. Breaking apart, crumbling, and then combining to form an amazingly strange and abrupt construction, while at the same time having a broad and graceful connotation. This is a mode of innovation based on the oriental art of making clothes, reflecting a Japanese-style philosophy about nature and the gentle flow of life.

Issey Miyake brand works seemingly invisible, but sparse but not scattered. It is this lyricism of the esoteric oriental culture that gives the works their magical charm.

His greatest success lies in his "innovation", which has been described by Desdelaines, the director of the Musée des Arts Décoratifs in Paris, as "the greatest creator of clothes in our time". The key to his innovation lies in the impact and breakthrough of the entire Western design thinking. The tradition of European clothing design has always emphasized sensory stimulation, the pursuit of exaggerated body lines, breast girdle waist convex buttocks, do not pay attention to the functionality of clothing, while Issey Miyake is a different way to re-search for the source of the vitality of fashion, from the Oriental dress culture and philosophical observation to explore a new functionality of clothing, decorative and formal beauty. He designed a new concept of clothing that was unprecedented, namely, clothing that defied tradition, was smooth and flowing, respected the individuality of the wearer, and gave the body the greatest freedom. His originality has far exceeded the boundaries of the era and fashion, showing his extraordinary understanding of the times.

In addition, Issey Miyake brand not only in the fashion design has always maintained its own place, but also to the perfume industry and success. 1994, Miyake launched its classic - "water of a lifetime (L'Eau D'Issey)". ". L'Eau D'Issey is known for its unique bottle design, with a minimalist three-pronged shape that is simple yet full of strength, a glass bottle with a frosted silver cap, and a silver-colored bead at the top that bursts out like a pearl with a moist halo that is noble and timeless. This spring-like fragrance is a faithful reflection of Issey Miyake's creativity and unique style. The simplicity of the three-pronged column not only reflects the charm of the sunlight passing through the water's light, but also the master's views on beauty, freedom and survival and the elegance of his true self. The floral, musk and wood-based Lifetime Water is bewitching and refreshing, with a moist and ethereal initial note, a blend of water lily, rose and primrose; a middle note filled with the noble elegance of peony and lily of the valley; and a base note filled with the scent of the forest, faraway and tranquil, with a mesmerizing musk capturing all the remaining notes and exuding the final touch of romance. Such a bottle of water of a lifetime that brings together all kinds of fragrance in the world, the woman's tenderness and the purity of the water into one, seems to reflect the "clouds in the sky water in the bottle" of the profound Zen.