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Give full play to the three advantages of Hancheng and vigorously develop cultural celebrity tourism

Sima Qian is known as a world cultural celebrity. He was born in hancheng city, Shaanxi Province. In recent years, with the brand of Sima Qian as the core, Hancheng has focused on building the scenic spot of Sima Qian's tomb, which has enriched the tourism of cultural celebrities.

Liu Xinxing, secretary of Hancheng Municipal Party Committee, told reporters that "cultural celebrity tourism" needs creativity and a high starting point first. To this end, Hancheng extends the scenic spot of Sima Qian's ancestral grave on the southeast hill of Zhichuan Town, which is located at the south of Hancheng 10 km, to Xigaomen, Huachi and Xucun where Sima Qian's descendants live, to the Great Wall in the south and to the north of Zhichuan Town in the north. At the same time, leisure supporting projects and water projects with the theme of historical records will be built on the north and south sides of Sima Qian Temple, respectively, so as to realize a boutique scenic spot with the existing tomb of Sima Qian Temple as the brand, supplemented by supporting projects, featuring the reappearance of historical events by high-tech means, enriching and perfecting the tour content and meeting the different needs of tourists.

How to build a famous brand? Hancheng summarized three advantages around Sima Qian's tomb scenic spot.

-One of the advantages: rich tourism resources. Hancheng city is a famous historical and cultural city in China, with rich cultural relics, complete species, complete sequence, profound cultural heritage and rich folk customs. According to the investigation, there are 600 kinds of monomer resources in hancheng city, including 465 kinds, 438+0 type and 556 kinds. At present, the developed resources are less than 5% of the total. In addition, there are 14 types and 56 units of natural resources, among which Longmen of the Yellow River, Leisizhuang virgin forest and Monkey Mountain have the most development potential.

-Advantage 2: The location advantage is obvious. Hancheng city is 240 kilometers away from Xi, a central city in the west, and expressway enjoys convenient transportation. In addition, it is also located on the east-west traffic artery connecting the Yellow River and the Great Bend Tourism Cooperation Zone of Qin, Jin and Henan. With the gradual shortening of time and space distance, Hancheng's location advantage is more prominent, which is very convenient to integrate into the inter-provincial tourism ring road in Shaanxi Province and realize rapid development.

-Advantage 3: Rich material base. After more than 20 years of reform and opening-up, Hancheng has made great economic achievements, and now its comprehensive strength ranks in the forefront of counties in Shaanxi Province. In order to achieve sustainable development, decision makers in Hancheng realized that industrial transformation is imperative. In recent years, they put forward the goal of "accelerating the development of tourism industry" in time. Liu Xinxing said that vigorously developing tourism is not only an objective need to cultivate new growth points, but also has formed a wide range of social knowledge concepts. Practice has proved that people's "tourism industry consciousness" is also the material basis to promote the development of tourism.

Now in Hancheng, there are many important historical sites and records about Sima Qian. During the interview, the reporter also learned that Hancheng holds activities to commemorate Sima Qian every April. Liu Xinxing said: "It is through these activities that we will improve the popularity of Sima Qian scenic spot, thus further expanding and strengthening the tourism industry in Hancheng."