What is brand positioning?

Brand positioning is a commercial decision of a specific brand in terms of cultural orientation and personality differences on the basis of market positioning and product positioning.

brand positioning is the process and result of establishing a brand image related to the target market. In other words, it refers to determining an appropriate market position for a specific brand, so that goods occupy a special position in the hearts of consumers.

Extended materials:

Categories of brand positioning:

1. Market positioning

refers to the arrangement to make products occupy a clear, special and ideal position in the eyes of target consumers relative to competitive products.

2. Price positioning

refers to what level the marketer sets the price of products and services, which is compared with competitors.

3. channel positioning

is a kind of reputation that manufacturers gain among distributors by providing better products, services, financial income, projects and systems than other competitors.

Resources: Brand Positioning _ Baidu Encyclopedia