What does KA BC mean in the supermarket?

KA is KeyAccount, which means "important customer" in Chinese. For FMCG enterprises, KA store is the big terminal of business area, passenger flow and development potential. Internationally renowned retailers such as Wal-Mart, Carrefour and Metro, or regional retailers such as Shanghai Hualian, Beijing Hualian and Shenzhen Wanjia are all KA stores of enterprises. ?

BC store refers to a medium-sized supermarket with a business area of 300- 1000 square meters, mostly in the form of chain stores and individual stores. Widely distributed, rich in commodities, mainly daily necessities.

For stores, international standards are divided into three categories: A (key), B (secondary) and C (medium).

Class B refers to the second stall. When BC is put together, it refers to small and medium-sized supermarkets or stores that are different from ka stores.

C: A small open-shelf supermarket or a semi-open-shelf supermarket is a collection of supermarkets. The store area is not large, and the sales volume is not particularly large. But it is generally settled in cash, which requires less manpower and material resources. The area is less than 300 square meters, mostly around residential areas, with a single variety, mainly daily necessities and food. The number is huge and widely distributed.

With the development of business, large retail customers (including international and domestic large chain retail customers) occupy a huge market share in fast-moving consumer goods, health food, daily chemical products and other industries. Being able to face a certain target consumer group makes major brands rush to settle in, so that any manufacturer engaged in this industry must plan a lot of resources to support and manage the sales of these retail customers in order to gain competitive advantages, profits and market share in the highly competitive businesses. These key retail customers are often referred to as KA.

Extended data:

In China market, the development of KA is in the ascendant, but its rapid development, large scale and high retail share are enough to change the commercial pattern of China retail market. Today, any manufacturer has to face KA customers, who are happy and miserable because of doing business with KA. The content and organizational structure of KA management in different industries will be different. Even enterprises in the same fields such as fast-moving consumer goods, health food and daily chemical products have different KA management methods with different sales scale, channel development strategy and sales organization structure.

References:

Baidu encyclopedia -KA? Baidu encyclopedia-BC