Auto Encyclopedia (Brands)｜Roewe

Cognize an automobile brand every day - Roewe

Basic Information

Brand Name: Roewe; English Name: Roewe; Country: China; Headquarter: China-Shanghai; Brand Type: China; Creation Time: 2006; Founder: Hu Maoyuan; Group: Shanghai Automobile Industry Group.

Brand Introduction

Roewe Automobile, as a famous automobile manufacturer and developer in China, which covers a wide range of markets including sedans, SUVs, and commercial vehicles, was founded by SAIC in 2006 based on "all intellectual property rights of the ROVER 75 and the technology platform", and set up its headquarters in Shanghai. Under the plan of "China-led, global linkage", Shanghai Automotive Group has formed a global layout with a technical center in China, a technical center in the United Kingdom, and a R&D center in Ssangyong, South Korea.

Rongwei MARVELX has become the first "Double Crown Champion" in China's "Pure Electric Intelligent Vehicle Design Works" to win two of the "Four Grand Slams of Global Industrial Design"! "

Badge

Badge meaning, the outer ring inverted triangle style, the internal double lion guarding the table, the logo of the two standing in the East lion. The lion is the king of all beasts, representing auspiciousness, majesty and solemnity in Chinese culture, and also a symbol of king and bravery in the West. The Huabiao is a classic totem symbol in Chinese culture, which contains the majesty of the nation, and at the same time has the symbolism of foresight and praying for the prosperity and harmonious development of the community.

The logo change, which was based on the Luofu automobile technology platform when SAIC founded Rongwei Automobile in 2006, and then took the Luofu brand under its wing soon afterward, has similarities with Luofu automobile in its logo. The two standing oriental lions symbolize China, and the Huabiao is a classic totem of Chinese culture, implying the majesty of the nation, and the symbol of foresight, expressing the determination and confidence to make the Chinese brand a new classic of international brands.

After 14 years of use: the new logo was officially unveiled in April 2020, with the base color adopting a deep, metallic color with a sense of science and technology, symbolizing that the brand, which is heading towards a new era, will be shoulder to shoulder with science and technology, and that the pattern of the letter "R" has been simplified for increased recognition; through the use of a three-dimensional plating process for the internal pattern, as well as the use of tilted 3D laser textures, the logo shows a different glossy effect on different surfaces of the light. Through the use of three-dimensional plating process for the internal pattern and the use of tilted 3D laser texture, the logo shows different glossy effects on different lighted surfaces, and the combination of the upper large and lower small forms fits perfectly with its classic shield shape.

Vehicle information

Rongwei Auto's vehicle lineup covers a wide range of car, SUV, and commercial vehicle markets, with the sedan series including the common i5, Ei5, i6, 350, etc., and the SUV series including the RX5, RX5MAX, Marvel X, etc., and the iMAX8 in the commercial vehicle series, which also boasts a good sales performance.

The RX5 series in the SUV with its excellent product power, so that it in the competition with Changan CS75PLUS, Rui Hu 8 and other popular domestic SUV models can also stand firm while the iMAX8 in the business car in the competing models of Chuanqi M8 in the product power of the competitor model can also be compared with each other.

1. Representative car series: RX5

Guide price: 9.33-155,900

Rongwei RX5 since the listing has received a high degree of attention, the leading intelligent technology and cool appearance design, in line with young users in the intelligent era of the new needs of the car, the national tide of the classic culture and automotive science and technology perfect fusion. The front face of the use of the starry dragon scale grille is quite eye-catching, the inner side of the headlamps into the yellow trim and carbon fiber panel, interior 14.1-inch center control screen, will be full of a sense of science and technology. Power equipped with 1.5T turbocharged engine won the "Heart of China", maximum horsepower 181 horsepower, peak torque 285 Nm, from 1500 rpm to 4000 rpm to maintain the maximum output, such a young enough, sporty SUV is also by more people's choice and recognition.

2. On behalf of the car series: Rongwei i5

Guide price: 67,900-99,900

Rongwei i5 is one of the hot-selling models of Rongwei brand, with a good price-performance ratio has been widely praised by consumers. With the rejuvenation of the consumer group, Rongwei i5 has also launched a new model. In terms of appearance, the new Rongwei i5 continues the Rongwei digital rhythm family design language, while adopting a more atmospheric and exaggerated layout of the front face.

In terms of power, the new RW i5 is equipped with a BlueCore 1.5L naturally aspirated engine with a maximum power of 88kW and a peak torque of 150N-m, and the transmission system is matched with either a CVT gearbox or a 5MT manual transmission. The new Rongwei i5 also has a 720-degree intelligent surround view video system, this system is pioneered by the Rongwei brand, all kinds of functional configuration can be said to be very complete.

3. On behalf of the car series: iMAX8

Guide price: 18.88-25.38 million

Looking at the domestic MPV market, independent MPV products, there is a star product SAIC-Rongwei iMAX8, whether at the design level, or in terms of product power: are called first-class. As a young large seven-seat MPV, Rongwei iMAX8 can easily leave a deep impression.

On the outside, the iMAX8 gets rid of the traditional MPV's old-fashioned image and adopts the popular national trend wind design concept, its body length is 5016mm wide 1909mm high 1782mm, and in terms of safety configuration, the configuration of Rongwei iMAX8 is also very complete, with the merge assist, lane departure warning, lane keeping, active braking and so on, which can bring you a full of The safety feeling.

4. On behalf of the car series: CLEVER

Guide price: 59,999,000

For the increasingly crowded city, a small car for daily commuting is undoubtedly the most appropriate, CLEVER as a AO-class pure electric models, it is compact, good to drive and stop, plus pure electric economy and efficiency, smooth power characteristics. I believe it will be very pleasant to use it for daily commuting. Its appearance is very cute, with large headlights and a slender grille, which looks very vivid. In addition, the Corvette is equipped with two radars at the front and two at the rear, which can fully meet the needs of daily parking.

5. On behalf of the car series: Ei5

Guide price: 14.48-158,800 yuan

Today, in China, the hatchback is still a rare model, which is characterized by a balance of the comfort of the sedan and the space performance of the SUV. However, there is a purely electric RV with good sales in China, that is, the Rongwei Ei5. After the upgrade of the appearance of the Rongwei Ei5, it adopts Rongwei's new family design language, and the side lines of the body are almost unaltered, with a softer waistline, accompanied by a certain degree of curvature.

Overall, the appearance of the new Rongwei Ei5 this time finally changed to a pure electric model should look like, on the whole more simple, get rid of the past oil to electric road, interior design is also the latest Rongwei, successfully create a certain sense of science and technology and a sense of luxury.