How to choose a dealer

Business philosophy and ideas determine the way out; A dealer's thinking plays a decisive role in the development of a dealer, even greater than his financial strength.

For example, a dealer responded that your factory should advertise in our local area in order to sell well. Look at a certain brand, their local influence is stronger than ours. Without the advertising support of manufacturers, it is difficult for us to do it!

What are the business ideas?

1, the company's operating conditions

Judging the operating conditions of dealers from two aspects,

1) Ask him, how is the product selling? What is the monthly profit? See how he answers, and you will know how his marketing situation is.

2) Whether employees can be treated equally in terms of their mental state, whether they hire relatives and friends, their attitude towards relatives and friends, and their management status. You can see his management.

2. Willingness to cooperate

This is also a very critical quality. The will and attitude of dealers towards manufacturers is also the ideological basis for our long-term cooperation in the later period. Nothing can be done without will.

Willing to cooperate in three aspects,

1) Do you agree with the corporate culture of the company, including its cultural connotation, some systems, work style and future development strategy?

2) The enthusiasm of dealers. Some dealers have a good attitude and are very hospitable. Others are different. They are indifferent to everything, indifferent, indifferent and contradictory.

3) the confidence and ambition of the dealers and their prospects for the future,

3. Business reputation

1. What's your reputation in the same industry?

What is the reputation in the eyes of customers?

By talking to his employees and talking to his downstream customers, you will know how credible this is!

If they complain constantly, then choose carefully and cooperate carefully.

For example, there is an electrical appliance dealer, and his customers give him the evaluation that he sells more parallel imports, that is, there are many cottage products, so our products are given to him, and customers also think that our products are cottage versions, which is unclear.

A dealer should have three brands, 1, personal brand and personal reputation; 2. Company brand and company name; 3. Brand of distribution agent products;

4. Operating intensity

The operational strength of a good dealer is reflected in two aspects.

First, his financial strength; The financial strength relates to his later development scale and purchase degree; Lack of funds will affect his future development.

Second, his distribution ability, vehicles and personnel with distribution ability. When the new product starts to be promoted, can you increase the distribution of goods and can the personnel keep up?

Case, a clothing brand, develops the market nationwide through the way of exclusive stores; After winning the local distribution right, the dealers in the destination area have opened two specialty stores in the past two years, and the sales volume is very limited. They never have the financial and human resources to open new stores. This will affect the local sales of manufacturers and prepare to change dealers again.

5. Distribution product line

See if there is any conflict between the products handled by this dealer and ours. If we are dealing with the products of our strong competitor and the sales volume is not bad, we will seriously consider whether he will promote our products.

6. Career inheritance

Some dealers are old and ready to pass them on to his next generation; You have to see if he can pass it on; Some dealers are difficult to inherit and can only make other plans;

The dealer we choose should be in full swing, not in love yesterday or even at sunset. Choice is greater than effort, regional manager and marketing director. We choose the most suitable distributor to develop our business according to the actual situation of the enterprise.