Rural e-commerce business plan

Rural E-commerce Business Plan

A business plan is an all-encompassing business plan whose main purpose is to be submitted to investors so that they can judge the business or project, thus enabling the business to obtain financing. The following is my carefully organized rural e-commerce business plan for your reference and reference, I hope it can help the friends in need.

Rural e-commerce business plan Part 1

First, the project content

The project is mainly aimed at the current situation of Danzhai County's agricultural development and national handicrafts products, the use of increasingly sophisticated e-commerce, the purchase and sale of agricultural products and national handmade products for the establishment of a network of information services, intended to solve the problem of agricultural products in the county and the national handmade products. Handicrafts information infrastructure is backward, the degree of networking is low, the exchange of information and *** enjoy not smooth and lead to agricultural products and ethnic handicrafts trading difficulties in the status quo. Through the network technology, let the agricultural products and national handmade products sales to get rid of the middlemen exploitation and market information is not fluent problem. This project is mainly combined with the current situation of agricultural development in Danzhai County, with the help of e-commerce platform, for the purchase and sale of agricultural products to establish a network information service. It aims to help Danzhai County agricultural products go out, enhance the influence of Danzhai County agricultural products, and accelerate the economic development of Danzhai County.

Second, the project background

With the rapid development of China's economy, the accelerated process of urbanization, people are increasingly in pursuit of high-quality life. People to food for heaven, and today's food safety is a cause for concern, the quality of agricultural products on the market are mixed, there is no unified management and standardization, in this social context, the original characteristics of agricultural products are increasingly favored by the people. At present, the sales of agricultural products in Danzhai County are only limited to offline, there is no unified e-commerce sales platform, there is an urgent need to build a unified standardized e-commerce platform to help Danzhai County agricultural products to go out and increase sales, accelerate the economic development of Danzhai County.

Three, the project development prospects

1, a favorable external macro-environment

The country's attention to the "three rural" issue, as well as information technology and e-commerce more and more in-depth people's lives, e-commerce in China's agriculture has been More and more widely used: the National Development and Reform Commission of the wholesale market of agricultural products information technology, the Ministry of Agriculture on the importance of agricultural information technology and actively support the policy, now the development of agriculture can be made in China's existing level of economic development to have a new breakthrough; economic globalization of the external forces to promote more conducive to the export of agricultural products.

2, the agricultural market self-innovation demand-driven

Industrial development is based on production, but the market and circulation is to determine the key links of industrial development. Poor circulation of agricultural products has become one of the important factors hindering the healthy development of agriculture and rural economy, affecting farmers' income and even rural stability. Difficulty in the trading of agricultural products and the structural, seasonal and regional surplus of agricultural products, from the point of view of the circulation link, there are two main problems: First, the information is not smooth, blindly follow the trend. The formation mechanism of market information and the backwardness of information dissemination means that farmers lack the guidance of market information. Secondly, agricultural products trading means a single, trading market management is not standardized. Therefore, the most urgent task is how to solve the problem of information flow, as well as market forecasting, as far as possible to avoid unnecessary losses. It is necessary to create a platform to solve this problem. Create a platform to improve the information flow rate, information matching rate, business transaction rate, to facilitate the development and expansion of the industry.

Fourth, the supply of products

1, the famous ethnic handicrafts: rows of inverted Mo batik, Miao handmade silver jewelry, Shiqiao ancient method of papermaking.

2, folk specialties: row tuning rice wine, folk homemade sausage, local wine, acid, bad chili black hairy pig scented pork.

3, hardcover gifts: Qian Dan selenium rice, selenium tea, Junjian red acid, bad chili pepper, bacon, sausage, Xixiangju tofu jerky, Zhedan Linzhi powder, leek root of the Golden Sea Company, Maotai ecological agriculture company wine.

Five, the target market analysis

1, the development of agricultural e-commerce status quo

Nowadays in China, e-commerce is in a rapid development stage, e-commerce covers areas related to all aspects of our lives, such as books, home appliances, electronic products, clothing and textiles. It can be said that all walks of life have begun to integrate e-commerce this broad platform. So, why e-commerce will be so favored, accepted by an increasingly wide range of people? We believe that there are three reasons:

One is to broaden the geographic space of buyers and sellers. Through the trading platform provided by e-commerce, buyers and sellers can carry out relevant negotiations and transactions without meeting each other, greatly saving the cost and time of transactions. At the same time, the scope of the transaction is no longer limited to a city or province, but expanded to the country and even the world, which brings the growth of the number of transactions is also extremely considerable; Second, the basic conditions of the market is clarified. Through the various types of commodities 'price, quantity, and the basic introduction of the unified display on the site, so that buyers can have a clearer understanding of the overall market situation, can be a more reasonable price to buy the items they need; for the sellers, they can instantly understand the buyer's demand for the situation and the personality of the word requirements and adjust their own business strategy accordingly, to minimize the risk; three is to shorten the intermediate links Thirdly, it shortens the intermediate links. As e-commerce transactions occur directly between buyers and sellers, and skipped a number of intermediate links, so that the transaction costs, transaction prices significantly reduced to achieve the goal of win-win situation. Due to the existence of the above three points, people involved in e-commerce transactions have received a great deal of convenience and benefits, and have been recognized by everyone.

Thus, combined with our analysis of the characteristics of e-commerce, if we can introduce e-commerce into agricultural transactions will be, so that farmers and traders direct dialogue, exchange of product information, transactions, can be a more satisfactory solution to this problem. And, in today's era of rapid development of the network, more and more rural areas connected to the Internet, but also for the realization of agricultural e-commerce to provide an extremely important basis for facilitating conditions.

The e-commerce of agricultural business has a certain scientific nature, but also has considerable practical application value.

2, pre-target customer groups

Guizhou migrant workers crowd

Given that migrant workers hometown long-term out of the field do not adapt to foreign eating habits, want to eat on the hometown of the specialties usually can only be brought home through friends or relatives have been courier in order to eat home in the form of flavor, so the Guizhou hometown crowd is the main target customer groups.

3, competitive analysis

(1) Competitor analysis

At present, the agricultural market, the main source of competition is supermarkets, food markets, Taobao store. Supermarkets, vegetable markets by virtue of its product variety, low prices, easy to buy and other advantages borrowed to occupy more than 90% of the market share. But supermarkets, vegetable markets, agricultural products exist pesticides, chemical fertilizer content exceeds the standard, harmful to human health, can not be directly delivered to the door and other shortcomings.

Although Taobao store occupies a small market share, but the development momentum is good. However, there is no shortage of fake and shoddy products online, and there are still very few stores with a good reputation.

(2) Competitive Advantages and Opportunity Analysis

Competitive Advantages:

①Products are all original, organic agricultural products, healthy and harmless.

② has a perfect logistics and distribution system to provide consumers with fast and convenient service, saving consumers time.

③ Reduce the intermediate turnover of agricultural products, greatly reducing the price of the product.

④ Reduce the intermediate turnover links of agricultural products, increasing the income of farmers.

Competitive opportunities:

① The current government strongly supports the construction of agricultural e-commerce.

② The current agricultural e-commerce market is not yet saturated, and there is a lack of suppliers with high credibility.

4. SWOT Analysis

(1) SWOT chart

(2) SWOT analysis summary

Using SWOT analysis, the strengths, weaknesses, opportunities, and threats of our town's agricultural website are clearly recognized. Even in today's highly industrialized and modernized society, the agricultural economy still occupies a pivotal position in the entire national economy,

The good development of agriculture is related to the sustainable and healthy development of the country's overall economy, and it is an important guarantee of national stability, social harmony, and the people's well-being.

However, in recent years, along with the continuous rise of CPI, the prices of agricultural products also appeared to rise sharply, and even some of the prices of agricultural products have been malicious speculation and ridiculously high. If the urban residents as consumers can not afford the increasing price of food and some complaints can be understood, then why the farmers are also distressed and even poisoned suicide? After removing the impact of inflation, where do the profits generated by the rising price differentials of agricultural products go? That's where we come in, by streamlining the buying channels so that all three parties get the most out of it.

In the high development of e-commerce today, people have actually experienced the convenience and benefits of e-commerce, its acceptance is also increasing. Therefore, we feel that it is entirely possible to follow the trend of the times and introduce this modernized way of business transactions into the ancient agriculture, solving the problem by enabling farmers and traders to engage in direct dialogues, exchange product information, and conduct transactions.

5. Competitive Analysis Summary

From the above expression, we can know that the rapid development of China's national information infrastructure construction provides a good foundation for China's rural e-commerce. Moreover, the government has taken the lead in supporting the construction of information infrastructure, establishing and improving the logistics system for agricultural products, and cultivating a new generation of "online farmers", which lays the foundation for the creation of e-commerce models suitable for agricultural development.

Six, platform selection

1, B2B platform

Alibaba as a global business-to-business (b2b) e-commerce company, is currently one of the world's largest online trade market, many times by the U.S. authoritative financial magazine Forbes selected as one of the world's best b2b site. Alibaba as one of the largest b2b e-commerce site, specific to the e-commerce of agricultural products, whether from the release of information, looking for relevant customers and related trade services - TradeManager, Honest Link to information are to provide a more detailed, on-point services, so choose Alibaba as the agricultural products of Danzhai County B2B platform.

2, C2C platform

Taobao currently has the largest number of active e-commerce users in the country, and is the largest C2C e-commerce platform. Taobao provides free store opening services, and for different needs of sellers to provide store program. Taobao has a strong third-party payment platform for protection, so choose Taobao as a C2C platform.

3, B2C

Tmall relies on the advantageous resources of Taobao, integration of tens of thousands of manufacturers, to provide e-commerce solutions for merchants, and one-stop shopping for consumers. Shopping at Tmall is a great way to enjoy the 100% authenticity guarantee, 7-day money back guarantee, and invoice provision. Tmall currently **** has 20,000 brands, 15,000 merchants stationed in 2011 to achieve sales of 100 billion. So choose Tmall as a B2C platform.

4, micro-store platform

In recent years, WeChat marketing surged. At present, WeChat, as the largest social software in the country, has the highest number of users in the country. Therefore developing an official WeChat platform for Fuyuan County's agricultural products and opening a micro-store will enable rapid publicity and capture market share.

VII, logistics construction

Pre-logistics construction

Pre-project, mainly out of the publicity and construction stage, the company can not establish their own logistics system, so the early stage of the form of third-party logistics. (Now cooperate with the express Shentong, Rhyme)

Eight, marketing plan

The project takes the combination of network marketing, offline marketing. Because the project is an e-commerce project, so the marketing is mainly based on network marketing. Taking into account the rural areas and other places less contact with e-commerce, so take the offline marketing to assist the way.

1, offline marketing

① Pre-opening in Qiandongnan (late Guizhou Province) major scenic spots to open the offline experience store, the goods placed next to the two-dimensional code through the scanning of the two-dimensional code for online or offline transactions through the courier reservation form of shipment to save tourists inconvenient to travel with the trouble, so as to enhance the store online or offline trading volume.

② issue paper advertisements to promote.

2, TV marketing

In the local TV and scenic spots on the big screen advertising marketing promotion

3, network marketing

① microblogging, QQ, major social platforms, and major food app

microblogging circle of friends or public, QQ dynamics, major social networks, and the form of food apps to promote and sell.

② network promotion choice of large portals, local portals, agricultural forums, and so on. For cost considerations, for the mainstream portal, such as NetEase, Sina, the advertisement is mainly soft. And local portals, agricultural forums.

4, the village officials joint farmers, the village as a unit of the supply side

Due to the decentralization of agricultural production in our county, the planting process, "follow the wind", the quality of agricultural products of varying levels, the sale of a single channel, agricultural products are sold at a very passive price and other series of the status quo, the town of agriculture network will be united with college students village officials, will be scattered farmers to organize, will be the first time in the town, and will be the only one of them. The scattered farmers organized collective sales; in the supply and demand of agricultural products information, the town agricultural network will be updated in time so that the supply side of the arrangements; at the same time in the circulation of agricultural products, through the elimination of redundant intermediary procedures, reduce circulation time, reduce marketing costs, etc., and greatly strengthen the farmers' income and mobility.

5, agricultural trade class e-commerce site competitors

The resources owned by each site are not the same, often each has its own strengths and weaknesses, Gusu agricultural network will live in harmony with competitors, learn from competitors to improve the quality of the Company's services, expanding the influence of the site, the formation of their core competitiveness.

6, government agencies, news media and other influencers

The use of a variety of news media, financial institutions, government agencies, etc., the marketing activities of the county agricultural network will also have an important impact on the county agricultural network will be concerned about their release of information to analyze the information converted into their own favorable information to promote the development of the site.

Nine, summary

This e-commerce plan for the project background in detail, the project feasibility is high. For the analysis of the target market using SWOT analysis, the project's strengths, weaknesses, opportunities and threats to do a detailed analysis. The same also made a detailed introduction to the platform selection, logistics construction, marketing plan, hoping to attract investors to invest. The shortcomings will be seriously improved at a later stage. Although rural e-commerce can purchase to bring farmers and residents of the double benefits, but we must see that the development of rural e-commerce there are many difficulties and resistance. This is a long way to go, the need to continue to improve the construction of information technology in rural areas, and constantly improve the quality of farmers' network applications; the need for strong support at all levels of government; the need for enterprises to fully grasp the farmers, the unified processing and packaging of agricultural products; the need to establish a reasonable and perfect agricultural transportation system to ensure the quality of agricultural products transport, improve the information system, and the establishment of a platform of mutual trust and mutual benefit. Of course, college student village officials and neighborhood committees are the solid backing of this project, the use of college student village officials and neighborhood committees *** with the warmth of the group, to solve the practical problems of farmers and urban residents. In the whole society *** with the efforts, I believe that the agricultural e-commerce tomorrow will be even better!

Rural e-commerce business plan Part 2

First, entrepreneurial projects

The project: the creation of the XueYu travel service company, through the XueYu network for college students to provide self-help travel services, as well as intermediary agency services. Our purpose is service specialization, service characteristics, service diversification. Sincerely treat our partners, respect our peers, and pursue a win-win situation. Leave the risk to us, leave the convenience to the customer.

Second, the company

1, the company's business purposes and objectives

① Purpose: service specialization, service characteristics, service diversification. Create personalized tourism services.

② Goal: to develop the company into a leading enterprise of college student travel services, the company's brand to develop into a famous brand in the market, and to the entire national market.

2, the company

① Company name: Learning to travel services

② Business:

Learning to provide personalized, comfortable self-help travel services for college students through the network (online booking), including travel, "fellowship", cycling, travel souvenir book and other characteristics of the service, the sale of attractions tickets, the travel book.

③ Organization:

Finance Department:

A. Reflect and supervise the company's use of funds, analysis and accounting of the company's financial situation and financial results, improve the efficiency of the use of funds, and constantly improve economic management.

B, is responsible for the company's wages, various bonuses accrued and issued.

Customer Department:

A, responsible for receiving customers, sales of travel services.

B. Plan travel programs and promote "personalized" tourism.

C. Record customer data, establish customer files, from time to time to provide the latest travel program to the file record of tourists.

Planning Department:

A, the company's various activities planning and participation in the implementation.

B, the company internally and externally the drafting of various contracts and agreements.

C, through a variety of channels to collect information materials related to the company and organize.

D, website management, maintenance, update.

Sales Department:

A, through a variety of channels and media, to promote the company's latest travel program, expand the company's influence.

B. Sell group travel services.

Business Department:

A, is responsible for contacting the transportation, arranging food and accommodation, purchasing tickets and other miscellaneous trivial things, and accompanied by the group on each trip.

B, to complete the company's other work, with other departments.

C. Train the new employees of the company.

D. Cooperate with other companies to find partners for the company.

3, the mode of operation

Online booking (the customer places an order, indicating the services needed)

Send the tourists to the tourist destination.

The company handles the customer base in batches

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