Analysis of Commercial Value and Profit Model of Food Short Video —— Taking Li Ziqi as an Example

Dangdang Dangdang, I changed a paper these two days, and Zero Zero always wrote 10,000 words, so happy! Although the style of writing is not so good, it is quite fulfilling to read the number of words, hahaha. Just make a summary here.

abstract

With the arrival of the first year of short video, food short video came into being under the vertical subdivision of short video, and a large number of food video bloggers appeared. Among them, Li stood out from the crowd with high-quality and antique content, and became a big IP of food, forming his own unique profit model. This paper is divided into three parts. The introduction part aims to clarify the research background and sort out the existing research. The second part summarizes the short food video and analyzes the commercial value of Li's short food video. The third part is the focus of this paper. Firstly, the concept of profit model is defined, and then its profit model is analyzed. It is concluded that the profit models of Li Gourmet Short Video mainly include traffic profit model, e-commerce cash profit model, profit model and platform sharing, which can realize diversified profits and have certain reference significance for the development of other short videos. By studying the commercial value and profit model of Li short video, the author wants to find innovation for the development path of short video, which is becoming increasingly homogeneous.

Keywords: short video of food; Li Zikai; Commercial value; profit model