What are the advantages and disadvantages of Tesla's direct selling model?

Benefits to consumers: Compared with the traditional 4S agent distribution model, Tesla's direct sales model has the opportunity to reduce the purchase cost of users, because it cancels the dealers, shortens the intermediate links and simplifies the purchase process.

Disadvantages Because it is a self-operated offline experience store, Tesla is fully responsible for all aspects of the store, such as store location, interior decoration, consumer experience design, employee recruitment and training, which seriously affects the expansion speed of the store.

Extended data

Direct selling mode refers to an efficient marketing method to reduce the cost of product circulation and meet the needs of maximizing customers' interests by removing middlemen.

It can effectively shorten the access, be close to customers, quickly deliver products to customers and speed up the operation of funds. At the same time, it can better feed back customers' opinions and needs to the enterprise quickly, which is helpful to the adjustment of enterprise strategy and the change of tactics.

Chinese mainland, this is the definition of direct selling.

Manufacturers communicate directly with target customers to realize the marketing activities of actual consumption. Simple understanding, producers and demanders talk directly about supply and demand face to face, which is called direct selling.

There are three elements in direct selling: first, public consumption awareness; second, the establishment and formation of one-to-one relationship; third, on-site display and key promotion.

Because direct selling directly faces customers, it reduces the storage area, eliminates bad debts, and has no additional cost and corresponding inventory brought by dealers, so it can protect the interests of the company and customers and accelerate the growth pace.

Direct selling is a marketing method in which products are not distributed through traditional public sales channels such as shopping malls and supermarkets, but are directly organized and sold by manufacturers or distributors.

Direct selling is actually one of the oldest ways to sell goods. As early as ancient times, after people exchanged goods, the first thing they learned was direct selling. We call all forms of direct sales to consumers without going through the wholesale process, including TV sales, mail order, automatic suppliers, catalog sales, door-to-door sales and so on.

Direct selling is an industry of copying, and direct selling is an industry of being a man.