What are the marketing models of the meeting,

Really do a good conference marketing activities to enhance the output and value of the meeting, you need to combine the marketing model:

One, the purpose of a clear conference marketing activities

First of all, in the planning of an event before the first to figure out the purpose of doing the event is why, the general purpose of the event will be divided into several kinds:

1, industrial exchanges: brand dissemination, gathering popularity, resource

2, investment promotion: investment demand docking, access to the list of potential customers

3, product release: press conference, media dissemination

For different needs, find the right target to targeted planning activities.

Two, audience analysis and invitation

According to the positioning of the event, and then analyze the activities of the audience component, I hope that what kind of people come to listen to this activity, the audience can be divided into three levels, each level of demand for analysis, think about why the audience to come to listen to this meeting, the audience is best to lock the level requirements. If it is 50 people within the salon and practical exchanges type of meeting, it can be locked into a category of responsibility (such as CTO, CMO, etc.), and then invite the process to go according to this standard, the strict requirements of the audience is also the quality of the meeting to enhance, as far as possible in the form of fees, so that there is value.

Three, activity content planning

With the purpose of the event and the audience composition, around the 2 items can discuss the content of the meeting, for the audience groups and their needs analysis, need to plan valuable content, content is divided into two parts, one is the topic of part of the audience is interested in the topic of the list, to help them solve the problem of confusion and questions, the topic can be question or affirmative sentence, can cause people to think and Affirmative sentence, can cause people to think and interest points, the second is to let what kind of people to speak, the spokesman can be industry experts, the industry is very recognized, there is a certain degree of influence, can also be a successful practitioner, the most important point is to be able to speak, the sense of the scene is strong fan, can drive the audience's attention under the stage.

Four, the dissemination of promotion

The dissemination of an event is a very important part, no matter what kind of activities need to have a corresponding channel to disseminate, otherwise it can only be the organizers of self-indulgence, no one knows, according to the positioning of the event and the audience composition, to find the appropriate way to promote, roughly divided into the following ways:

1, its own channels: the establishment of the event in the company website promotion page (reflecting the event background and agenda arrangements, etc.);

2, self-media: WeChat, APP, EDM, microblogging and other self-media for the stage of dissemination;

3, artificial dissemination: notification of the meeting information on the phone to the target audience;

4, external channels: Baidu, the relevant audience website dissemination, etc., this article can be according to the activities of the budget for the selective The projections.

According to the above communication channels regularly analyze the effectiveness of the channel, and instantly make adjustments to the channel communication path, to maximize the effect. Dissemination of the main purpose is to create an atmosphere in the industry, so that more people know about the meeting, while the company's brand image further dissemination of the meeting guests and listeners is also gradually strengthened and promote the role of the conference industry to enhance the recognition of the meeting.