Traditional Culture Encyclopedia - Traditional customs - Home customization brand status quo what are the changes
Home customization brand status quo what are the changes
The customized home furnishing market is big, the cake can be made bigger accordingly. In recent years, many companies from a single home customization to the integration of the whole home customization, have tasted the sweetness in the breakthrough, ushered in the spring of enterprise development, but there are still a few companies in the change failed to retain the momentum of innovation, along with the inherent thinking, in the old ways in the difficult to open up new markets, and gradually appeared to survive the difficult dilemma. We know that the enterprise has no characteristics, business is difficult, no value, business is difficult to continue, no brand, business can not be bigger, no thinking, business step by step shrinkage.
Enterprises should seek breakthroughs in the process, to ensure that the quality of products, rigorous technology, perfect after-sales service unchanged, while maintaining close contact with customers, continue independent research and development, to maintain the tradition of excellence.
What are the aspects of customized home furnishing market changes?
1, changes in market channels
With the relaxation of restrictions on three and four tier small towns and cities, the whole family customization is no longer "second-tier cities" patent. Enterprises can pay more attention to three, four county towns market. At present, the first line of customization enterprises have basically completed the second, the second line of business market layout. Many companies have been stationed in the third-tier city channel, so the focus of the customized home furnishing market target can be placed on the fourth-tier cities, counties and townships market.
The rapid development of the city's main market three or four lines, many people take advantage of the low price, the price did not rise before buying a new house, but most people still choose to buy traditional home furnishing line, therefore, the customized home furnishing market has great potential for development and space for "customization" to promote the concept of small cities, and to increase efforts! Support dealers and attract more companies to join the market with high-quality products to capture the market, will benefit thousands of households.
2, rising wood prices
The wood industry is closely related to the plate, building materials, home furnishing and other industries.Wood as the main raw material for the plate, the plate industry has an important impact. First of all, the intermediate connection between the board industry belongs to the production and sales chain, rising wood prices directly lead to an increase in the cost of the board, profits will be significantly reduced; Secondly, in order to obtain higher profits, or in order not to lose money, the board companies will likely wood price pressure passed on to consumers, so that the board industry price increases, resulting in consumer dissatisfaction with wood; Finally, the demand from the price, but " Buy up do not buy down" traditional thinking and worry about the lack of supply pressure will make the demand for lumber board enterprises more and more urgent, so that "looking" to expand, the situation is becoming more and more out of control, resulting in being malignant SPIRAL.
Today, in the economic growth slowdown, lumber price fluctuations Is a major test of the board business. At this time, the board enterprises must not be passive and reactive, but should take the initiative to find countermeasures.
"License plate price increases, companies only through internal management, lean production, at least this part of the cost passed on to consumers." Industry experts pointed out that customized home furnishing enterprises, to meet customer demand as the core of the force, we can not ignore the psychological price of consumers on the plate home, but also need to control the quality and improve the quality, so as to provide the target audience of high-quality, low-cost, cost-effective products.
3, changes in the general environment of the home furnishing market
In the context of the 4 industry, companies can use the big data platform to personalize consumer demand combined with the standardization of large-scale production to provide consumers with more and more high-quality products and services.
Talking about the current situation and changes in the home furnishing industry
In the traditional production process of finished home furnishings, there is a large amount of waste of raw materials and manpower, resulting in expensive finished home furnishings. You walk in Mechelon, you will find your finished home after the death of your shy and low your new house to buy home in the millions of feeling.
Currently, China's customized home in the home furnishing industry penetration rate of about 20% to 30%, compared with developed countries, such as the United States, South Korea and other developed countries, 60% -70% penetration rate, there is room for improvement greater. According to estimates, in recent years, the compound growth of home brand enterprises is expected to continue to grow more than 30%, good or even more than 40%.
See the above article, we know what the changes in the home customization brand, we must buy home products according to the current situation of the customized home to choose the right home products for themselves, the general public in the choice of home products do not know what kind of home products for themselves, you can go to consult the professionals, they will give you the answer you want Oh!
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