What is the development direction of e-commerce?

Derivative service is still the largest business in e-commerce service industry, accounting for 4 1. 1%.

With the continuous development of China's e-commerce industry, the e-commerce service industry has also developed rapidly and the scale of the industry has been expanding, which has become an important part of China's service industry. According to the data of China E-Commerce Report 20 19 released by the Ministry of Commerce, the business scale of e-commerce service industry in China has maintained a continuous growth in 20 14-20 19. In 20 19, the business income of e-commerce service industry in China reached 4474 1 100 million yuan, up by 27.2% year-on-year.

At present, China's e-commerce service industry can be divided into three categories: transaction service, support service and derivative service. Among them, derivative services refer to various professional services with high service level and technical content with the in-depth development of e-commerce applications, such as e-commerce agency services, e-commerce brand services, e-commerce consulting services, e-commerce education and training services, and e-commerce security services.

In terms of the proportion of service types, in 20 19 years, the operating income of China's e-commerce derivative service industry reached1837.2 billion yuan, accounting for 4 1. 1% of the e-commerce service industry, still ranking first; Secondly, the rapid development of electronic payment, information technology services, e-commerce logistics and other services in support services has promoted the rapid growth of operating income in this sector, reaching1795.69 billion yuan, accounting for 40. 1%, almost equal to the proportion of derivative services.

Analysis of derivative service segmentation field

—— In 2019 years, the revenue of e-commerce agency operation service reached 1 1355 1 100 million yuan.

E-commerce agency services are mainly conducted through online channels, including content services, online marketing services and online distribution. Thanks to the upsurge of short video platforms such as Tik Tok, Pinduoduo and Aiche Express, the business income of the e-commerce agency market in China is constantly expanding. According to the data of China E-Commerce Report 20 19, the operating income of e-commerce agency services in China was 20 1 1355 1 billion yuan, up by 18.0% year-on-year.

-From 2065438 to 2009, the contract value of e-commerce consulting service reached $65438+$43 million.

With the continuous emergence of new formats in e-commerce industry, traditional e-commerce practitioners and channels are gradually innovating in the application field of new technologies, which provides new market demand growth points for e-commerce consulting business. According to the data of China Service Outsourcing Research Center, from 20 15 to 20 19, the signing amount and execution amount of service outsourcing contracts related to e-commerce consulting business in China showed an overall growth trend. Among them, in 20 19, the signing amount and execution amount of service outsourcing contracts related to e-commerce consulting business were 143 million US dollars and 844 million US dollars respectively, both higher than in 20 18.

-The market for e-commerce education and training services is booming.

As an indispensable part of derivative services, e-commerce education and training service market mainly includes e-commerce related academic education, e-commerce related training and continuing education, and the popularization and improvement of e-commerce knowledge.

In recent years, the state has promoted the continuous development of e-commerce education and training services at the policy level. For example, on 20 19, 10, the Ministry of Education added cross-border electronic commerce majors according to the Administrative Measures for Specialty Setting of Higher Vocational Education (Colleges) in Ordinary Colleges and Universities. In addition, in 20 19, government training and enterprise innovation emerged one after another. It can be seen that under the impetus of government policies and e-commerce market, the e-commerce education and training service industry in China will continue to be popular.

-For more data and analysis, please refer to the Analysis Report of China E-commerce Market Competition and Enterprise Competition Strategy of Forward-looking Industry Research Institute.