Compared with conventional bookstores, what are the characteristics of the physical bookstore opened by Amazon?

1, try before you buy is a very normal state of mind, Amazon and other online bookstores began to fire, "offline bookstores to read books, online bookstores to buy books," the phenomenon of the phenomenon and the controversy over this kind of phenomenon has not stopped. For some people, screenshots, forewords, celebrity testimonials, and buyer reviews are sometimes not as good as holding the book in your hands and flipping through a couple of pages. This may be considered one of the aims of Amazon's physical bookstore, to optimize the reader experience.

The other thing is branding, and it was also written in the news that Amazon's first offline bookstore chose a relatively high-traffic shopping center, which is a bit of a departure from the ideal bookstore in some people's minds -- a quiet, uncrowded cafe where you can sit down and read a book at your leisure. -there are some discrepancies. Moreover, the design of the shelves is basically to increase the stock of books by displaying the faces rather than the spines of the books. The selection of books is also based on bestsellers and popular book lists, which doesn't fit the image of a bookstore in most people's minds. However, this bookstore may be the purest "bookstore" in a sense ...... (I'm not sure if this Amazon offline bookstore will be a bookstore + cafe hybrid, but it doesn't make much sense to do it in a shopping center). p>

2, post a review of such things in other physical bookstores is actually the clerk to recommend, similar things in fact, we have tried, but by scanning the QR code to see the microblogging book reviews, the effect is not particularly ideal. The book review is a relatively laborious and unappealing thing, and Amazon then the best-selling book reviews basically do not have to worry about the source of ......

3, only talk about the impact on online sales, the feeling that the benefits should still outweigh the drawbacks. Amazon can be in the physical bookstore next to each book to paste a key to buy the QR code, scan the code directly to the book away or courier to the home (not including people) two choose one.