How does network language affect traditional language?

As far as the phenomenon of online buzzwords is concerned, some scholars have given a definition: online buzzwords refer to vivid language forms that are widely used and reflect social real life with the Internet as the carrier. Defining this phenomenon is more comprehensive and intuitive than just starting from a certain feature of online buzzwords. Generally speaking, online buzzwords are a kind of network subculture phenomenon that netizens express their views on an event, phenomenon and concept through generalization, homophonic, symbolic and limited generalization. Its participation in the construction of social cognition has its own endogenous laws and affects people's social life.

Network buzzwords are social, entertaining and irregular. They are concise, productive and repeatable in expression. Generally, it will go through the process of "presupposition-deduction-fuzziness". In the early days of online buzzwords, netizens often created easy-to-understand and appropriate language symbols by means of homophonic, explanation, analogy, disyllabic and abbreviation. With the further spread and familiarity of this term by netizens, the autonomy of netizens will be further fermented in it, and the second creation with the same meme will be derived; However, the final formation of network buzzwords will often be further symbolized, and their reference and reference are no longer one-to-one correspondence, but are endowed with richer reference content, forming popular symbols with different meanings. This is the process of individual socialization, which also determines the fuzziness of online buzzwords.

1. Alienated language model. Because online buzzwords are personalized expressions of netizens in form and content, which are different from orthodox language patterns. However, the communication power of cyberspace often has an impact on the language forms in traditional culture. Especially for children and teenagers whose language learning has not yet taken shape, alienated language forms often lead to wrong expression habits, and even weaken the standardized use of language by children and teenagers in mainstream culture.

2. Form a mindset. In the process of communication, although online buzzwords present different contents in the process of continuous "secondary processing", at the same time, the language pattern formed from the beginning has formed a stereotype in the process of communication. That is, the formation of "meme", the basic view of a social problem or social event is often included in its basic model. In the process of repeated communication, it is easy to induce the public to have a single perspective and convergence of views on related issues, which will aggravate the emergence of group irrationality.

3. Form language violence. Network buzzwords have various forms. Due to the virtual nature of cyberspace, all comments are protected by anonymity. In this case, the public's speech expression is often not only emotional, but also vulgar. Under the influence of irrational emotions, language violence will spread among groups, alienate the values of the network society and form vicious confrontation.