Which activity is bigger between June 1 and June 8

Comparing June 1 and June 18, June 18 is a big event.

June 1 is the International Children's Day, on this day the e-commerce companies will set up some small activities on the platform to promote the consumption of children's products, the activities are not very strong.

And every year in June is Jingdong's store celebration month, every year on June 18 is Jingdong store celebration day. In the store celebration month Jingdong will launch a series of large-scale promotional activities to "red June" as a publicity point, of which June 18 is the biggest day of Jingdong promotional efforts. Once the Jingdong 618 contributed to the double eleven shopping carnival echoed another major national online shopping carnival.

In the day of June 18, the whole network of e-commerce will be held in the major platforms of certain promotional activities, compared with the first of June, the strength of the activities of June 18 is absolutely the largest.

Background of the development of online shopping

The end of 1999, with the Internet climax. The user scale of China's online shopping has been rising. 2010 China's online shopping market continued the double growth trend of user scale and transaction scale.

In 2010, the scale of China's online shopping users reached 148 million, with a penetration rate of 30.8% among Internet users (according to the statistics of the 2013-2017 China Online Shopping Industry Market Outlook and Investment Forecast Analysis Report). For some traditional enterprises, through some traditional marketing means has been difficult to form any significant changes to today's market.

If you want to open up your sales channels completely, you need to introduce new thinking and new methods. And online shopping just for today's traditional enterprises to provide a good opportunity and platform, traditional enterprises through the use of third-party platforms and the establishment of their own platforms have to test the waters of online shopping, build a reasonable online shopping platform, integration of channels, improve the industrial layout to become a traditional business focus on the future development and the way out.

Reference: Baidu Encyclopedia - Jingdong 618