Changan Xinxin Pan: Next year will be the year of "skyrocketing" of Changan hybrid vehicles.

On February 30th, 2022, the 20th Guangzhou Auto Show arrived as scheduled. As the last grand meeting

Changan Xinxin Pan: Next year will be the year of "skyrocketing" of Changan hybrid vehicles.

On February 30th, 2022, the 20th Guangzhou Auto Show arrived as scheduled. As the last grand meeting of the automobile industry in 2022, the automobile enterprises that survived under the heavy pressure of "lack of core and power" and epidemic risk control gathered here again. The exhibition of new cars also shows the infinite vitality that the automobile industry is still stirring. ?

Xinxin Pan, deputy general manager of Changan Automobile Passenger Car Marketing Division, summed up the outstanding achievements of Changan Passenger Car in 2022 when interviewed by Auto-Auto Production Network, and also revealed the important plans for next year. ?

He said that based on Changan's iDD hybrid technology, hybrid versions of various fuel vehicles on sale will be launched next year. Such as UNI-V iDD, CS55 iDD, CS75 iDD version, Yida iDD ... and based on the large-scale listing of hybrid products, the sales network will also be adjusted accordingly-Changan Zhidian IDD private network will be built next year. ?

The following is the interview record.

Automobile sankei: At today's auto show, Changan released the new car Yida. Could you please introduce it?

Xinxin Pan: This car is based on the brand-new Ark frame, equipped with a new generation of blue whale NE 1.5T engine, with a brand-new design. This design modeling is based on the insight of users' pursuit of quality life in the new era, so the modeling is very quality, including interior decoration and color matching. We call it "quality, beauty and wisdom".

This car is also a heavy product launched by us, and I believe it will become the leading model in the competition of autonomous vehicles. ?

Automobile sankei: You just said that the design of this car meets the current consumer demand. What do you think are the consumption trends of young people buying cars? ?

Xinxin Pan: According to big data research, people under the age of 30 account for 35% this year, and the younger car purchase is very obvious. Therefore, in the process of buying a car, they not only pay attention to practicality but also highlight their individuality, and at the same time provide themselves with a space. For example, entertainment can also be carried out in the car, so young people's car purchase shows diversified needs, including personalized ideas.

Automobile sankei: Do you have any expectations for Yida?

Xinxin Pan: I used to be in charge of product management. I often go to Italian manufacturing centers and Japan and see many models. Changan has a strong system ability in building cars and modeling. It is almost impossible for us to build a failed car because the system is complete. Every time we build a car, we have research. From the model to the real car, every detail of N processes is scored by a large number of customers. Therefore, Yida, which came into being with such a system guarantee, is absolutely in line with consumers' tastes, both in shape and cost performance. I believe this car will become the leading model of independent brands or even joint venture brands in the future.

Automobile sankei: Yida is a product based on the Ark architecture. Can you introduce the architecture of the ark? ?

Xinxin Pan: Ark architecture is a brand-new car-making platform in Chang 'an, which integrates our chassis design, body, engine and transmission. Therefore, the compatibility of fuel and electricity is realized, and the matching of various elements is realized. The matching of all links is more prominent, including fuel economy, wind resistance and NVH, which will be more optimized and can be equipped with electric hybrid.

Automobile sankei: What is the electric hybrid car plan of this platform?

Pan Xinxin: We will launch a series of hybrid cars one after another next year. The iDD of UNI-V, CS55 and Yida were all exposed. ?

Automobile sankei: Is it the first mixed year in Chang 'an? ?

Cynthia Pan: At least it is the biggest power point in history. There are also models ahead, but next year will be a year of soaring hybrid. ?

Automobile sankei: Does Chang 'an have a timetable for launching fuel vehicles?

Pan Xinxin: The fuel revolution is the general trend. This trend is gradual, and countries are not allowed to switch from one energy source to another immediately. From the terminal, including the whole industry, fuel vehicles are still the mainstream.

Automobile production: while fuel cars make money, electric cars don't.

Xinxin Pan: Yes. Compared with batteries with crazy battery cost, fuel vehicles are more profitable, and many consumers are more enthusiastic about fuel vehicles. Therefore, in the future, Chang 'an will be guided by consumer demand and keep electrification and fuel vehicles walking on two legs, whether it is sales or product development, so we will have fuel vehicles and hybrids. ?

Automobile production: all-round layout.

Xinxin Pan: Yes. Our goal is to become a world-leading enterprise. In order to let more consumers use your products, we need more diversified products.

Auto sankei: Are you satisfied with the sales of passenger cars in Chang 'an this year?

Xinxin Pan: Personally, I'm satisfied, because we are faced with frequent epidemics, lack of core and power, and high temperature power cut, which has a certain impact on our production. But in June 1- 1 1, Changan Group sold more than 2 million vehicles. The number of independent brands exceeded 6.5438+0.65 million, achieving positive growth.

Automobile production: 165438+ this year 10 is said to be the most difficult month in history. How does Chang 'an feel?

Xinxin Pan: As far as the terminal is concerned, we still have a large number of unfinished car orders. In June 5438+10, an epidemic occurred in Chongqing and Guangzhou, which led to the closure of 4S stores. On this basis, we achieved good results in June 5438+ 10, in which in June 5438+February, there were more than 654.38+million autonomous passenger cars.

Automobile sankei: Why do you think Changan can sell well this year when the market is not good?

Xinxin Pan: Chang 'an is technology-based, and the technology-based route is very important. Changan does not do marketing, but insists on lasting investment in research and development. We invested 57 billion yuan, higher than other manufacturers. Science and technology Chang 'an, intelligent partner is the value proposition of our enterprise. Including modeling and breakthroughs in new technologies, because now is also the era of justice.

Automobiles strive for hard power, so under the background of guaranteed quality, innovative technology and breakthroughs in intelligent new energy, Changan's overall potential energy remains relatively good.

Automobile sankei: What do you think are the obvious changes in product marketing methods in recent years due to the changes in consumer demand?

Xinxin Pan: Perhaps the biggest changes are distribution and direct sales.

Automobile sankei: What do you think of Wei Xiaoli's direct selling model?

Xinxin Pan: No model is absolutely bad or good, only based on the resource elements of its own enterprises. For example, after years of development, Chang 'an has thousands of channel outlets. As long as our products are good, all customers can receive the best products and services in the fastest time. Therefore, Chang 'an has such a channel foundation, why not abandon it, so the distribution model will continue to be maintained.

The new car-making forces do not have this tradition, so choosing the most efficient mode is direct sales. But they still have good experiences worth learning. For example, in the direct connection with customers, we will learn and learn from new energy sources on the basis of maintaining distribution. Because Chang 'an is an inclusive enterprise, it is necessary to consolidate the foundation and expand new ones, and you can learn everything. There is no absolute good or bad, only absolute suitability and conformity with the trend.

Automobile sankei: You just said that Chang 'an will be the explosion year of hybrid cars next year. Will the channel change accordingly? ?

Xinxin Pan: Yes. We are working hard to build the iDD private network of Changan Zhidian, which sells Changan Zhidian exclusively. ?

Automobile sankei: Will the current dealers open a number of new stores?

Xinxin Pan: Changan's 4S stores in China are widely distributed, with a coverage rate of 100%. We used to have network A, network B and network UNI for product planning, so we will reorganize and will not let dealers invest more money to build new stores. ?

A very realistic method.

Xinxin Pan: Yes, we will change the network form and let iDD customers go to professional iDD online stores to receive more professional iDD services. ?

Automobile sankei: Is there any training for the sales staff selling hybrid cars?

Pan Xinxin: Yes, we are conducting training programs for nearly 40,000 dealers across the country, including the sales department. The plan has begun and is about to kick off.

Automobile sankei: What do you think of the development trend of new energy market next year?

Xinxin Pan: During this year 1- 10, the amount of new energy will exceed 6 million, and the trend of new energy will keep growing next year. After all, the national policy is still continuing. In the case that the purchase tax policy has not changed and the oil price has not come down, it is also a trend to buy new energy. Because oil prices are also leverage. If the oil price remains unchanged, new energy will maintain a strong growth momentum.

However, from the perspective of the whole consumer market next year, due to the epidemic, there will be more uncertainty in the automobile industry next year.

Automobile sankei: What do you think are the uncertainties? ?

Xinxin Pan: Core shortage will last for two years, and the epidemic will gradually improve. However, the consumption power problem caused by the epidemic situation will have a certain impact or delay the response.

Automobile sankei: How long do you think it will take to get up?

Xinxin Pan: It's hard to say that it will have an impact, but objectively speaking, the impact of the epidemic in recent years is on the tertiary industry, with little impact on the automobile industry.

Some areas were closed for two months, and the sales volume was affected, but it exploded after it was released. China consumers' demand for cars is just needed. Coupled with the demand brought by automobile power revolution and technological innovation, every technological revolution will bring a new wave of consumer demand, and new energy, including autonomous driving, will bring new stimulation to customers.

I think there is uncertainty, but the changes in cars and new technologies are still stimulating consumption power, mainly depending on which game is more important.